{"id":3171957,"url":"https://alion.io/job/justmarkets-lifecycle-automation-specialist","title":"Lifecycle Automation Specialist","company":{"id":678193,"name":"JustMarkets","domain":"justmarkets.com","url":"https://alion.io/company/justmarkets","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":109,"ghost_share":0.303,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":80,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Industrial Engineering","role_family":"Industrial Engineering","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["DE","FR","GB","AT","BE","BG","HR","CZ","DK","FI","HU","IE","IT","NL","NO","PL","RO","ES","SE","CH","EE","GR","IS","LV","LI","LT","LU","MT","PT","SK","SI"],"hiring_countries_total":31,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":129000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5668},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Rest API","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-14T12:43:43Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-11-01T09:59:18Z","board_verified":true,"closed_at":null,"days_open":79,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":78},"description":"Lifecycle Automation Specialist (Clients)\nWe are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate.\nResponsibilities\nMap and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking\nDesign, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns\nCross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags\nSet up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs\nEnsure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)\nHands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.\nRegular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.\nCompetitive analysis to track competitor messaging strategies and identify best practices within our niche.\nPreparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist\nRequirements\nAt least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools\nProven experience executing multi-channel messaging strategies across Email, mobile/web Push, In-App messaging\nDeep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)\nSolid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools\nProficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data\nStrong build retention cohorts, and analyze funnel performance using analytics platforms\nProven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g. Onboarding, Retention, Churn Prevention, Reactivation); conceptualize funnel logic; event mapping experience\nAbility to formulate structured hypotheses and conduct rigorous A/B tests\nAdvanced segmentation expertise\nMeticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality\nUpper Intermediate English level \nWill be a plus\nExperience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram)\nFintech/Financial product domain experience\nUnderstanding of how AI tools and automation can be leveraged to streamline routine in retention\nWe offer\nDirect ownership of the automation and communications architecture\nOpportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement\n20 paid vacation days per year\n10 paid sick leave days per year\nPublic holidays as per the company's approved Public holiday list\nMedical insurance\nOpportunity to work remotely\nProfessional education budget\nLanguage learning budget\nWellness budget (gym membership, sports gear, and related 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