{"id":2636127,"url":"https://alion.io/job/justworks-marketing-operations-manager-funnel-lifecycle","title":"Marketing Operations Manager — Funnel & Lifecycle","company":{"id":3396,"name":"Justworks","domain":"justworks.com","url":"https://alion.io/company/justworks","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":92,"open_postings":56,"ghost_share":0,"stale_share":0.304,"repost_share":0,"time_to_fill_p50_days":59,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":121000,"max":151000,"currency":"USD","period":"year","gross":null,"usd_annual":151000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T00:23:14Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-11-06T00:38:39Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Who We Are\nAt Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.\nWe’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.\nWe're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.\nOur Values\nIf this sounds like you, you’ll fit right in.\nAbout the role\nJustworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions.\nThe Marketing Operations Manager - Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time.\nYou will partner with Marketing, Sales, Partnerships, Product, and Customer Success to translate their strategies into effective intake, enrichment, scoring, routing, segmentation, nurture eligibility, and lifecycle triggers. You will use data and AI to help these teams make better decisions and identify where prospects and customers are getting stuck or overlooked.\nThis is a hands-on individual-contributor role. You will work closely with Campaign Operations to turn journey requirements into coordinated execution, and with GTM Technology and Analytics to ensure the underlying systems and measurement support those journeys.\nWhat you’ll do\nMap and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths.\nOwn lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement.\nPartner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action.\nTranslate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies.\nDefine operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs.\nPartner with Campaign Operations to implement, test, and monitor those journeys across execution platforms.\nEstablish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams.\nIdentify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow-up, then coordinate improvements.\nPartner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements.\nPartner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality.\nUse AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection.\nMaintain documentation, monitoring, and governance so journey rules remain reliable as the business evolves.\nWhat you’ll bring\n6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.\nExperience supporting a multi-product B2B technology business with both self-service or product-led and sales-assisted motions.\nStrong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.\nExperience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms.\nComfort working with firmographic, behavioral, product-usage, engagement, and customer data.\nStrong analytical judgment and the ability to identify why prospects or customers are failing to progress.\nA track record of improving processes across teams and systems.\nExcellent cross-functional partnership skills and the ability to build agreement around shared decisions.\nPractical experience using AI and automation to improve GTM operations.\nWhat success looks like\nProspects and customers enter appropriate journeys and receive timely, relevant follow-up.\nRouting, handoffs, nurture eligibility, and lifecycle rules are clear, accurate, and trusted.\nFewer prospects and customers are lost, stalled, misrouted, or exposed to conflicting outreach.\nMarketing and GTM teams use shared journey definitions and have visibility into where improvements are needed.\nJourney improvements contribute to stronger conversion, adoption, retention, and expansion.\nThe base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year. This role is required to work a hybrid schedule including 2 days a week from our office at 55 Water Street, in New York City. \nActual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. \nFor more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. \nDiversity At Justworks\nJustworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.\nWe’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at . Your comfort and success matter to us, and we're here to ensure an inclusive experience.\nOur DEIB Report","description_format":"text","description_chars":7037,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Human Resources","Payroll Services"],"lifecycle":[{"event":"open","at":"2026-10-15T17:25:10Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 11 · green card filings: 2","filings_12m":11,"filings_prev_12m":18,"green_card_filings_12m":2,"median_offered_wage_usd":170192,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":80,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.89,"p_room":0.9,"age_days":21,"expected_fill_days":59,"reasons":["conf:1","velocity","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":151000,"is_top_pay":true},"html_url":"https://alion.io/job/justworks-marketing-operations-manager-funnel-lifecycle","json_url":"https://alion.io/job/justworks-marketing-operations-manager-funnel-lifecycle.json","meta":{"generated_at":"2026-11-06T01:22:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2246,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3396},"rest":"https://alion.io/mcp/rest/get_company?id=3396"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fjustworks-marketing-operations-manager-funnel-lifecycle"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fjustworks-marketing-operations-manager-funnel-lifecycle"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fjustworks-marketing-operations-manager-funnel-lifecycle"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/justworks-marketing-operations-manager-funnel-lifecycle\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fjustworks-marketing-operations-manager-funnel-lifecycle"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2636127}},{"tool":"search_jobs","arguments":{"company":"justworks.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2636127},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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