{"id":3646157,"url":"https://alion.io/job/jvmlending-marketing-director","title":"Marketing Director","company":{"id":3209724,"name":"JVM Lending","domain":"jvmlending.com","url":"https://alion.io/company/jvmlending","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Walnut Creek, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"ChatGPT","optional":false},{"name":"HubSpot","optional":false},{"name":"Perplexity","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-02T22:54:55Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-13T19:19:29Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Director of Marketing, JVM Lending\nLocation:Walnut Creek, CA. On-site preferred, remote considered for exceptional candidates.\nCompensation: $150,000 to $200,000 base + up to $150,000 annual bonus tied to lead-volume goals\nAbout JVM Lending\nJVM Lending is a Bay Area tech-forward, exceptionally AI-centric, mortgage company with a nimble, fast-moving team. No committees and no layers of approval. If we like an idea on Monday, it can be live on Tuesday.\nWe generate about 325 organic online leads a month, plus a similar number of Realtor referral, finance flyer, and paid search leads.\nThe Role\nYou'll run all of JVM's marketing: strategy, tech, content, campaigns, analytics, and the team that executes it. You'll manage your own team and report directly to the owner.\nIf you're currently a #2 and ready to run an entire program, we want to talk to you.\nThe Goal\nGrow online leads from 325 to 1,250+ a month while keeping lead quality the same. Today, about 10% of our online leads become pre-approved borrowers. That rate needs to hold as volume grows.\nYou'll get there through SEO, AEO, social content, AI automation, video, and website development, not from buying leads. You'll also have up to a $15,000 a month budget for retargeting.\nWhat You'll Do\nLead the team: Hire, manage, and develop marketing staff and vendors.\nSEO and AEO: Own organic search. Grow rankings and traffic, and get JVM cited in AI answers from ChatGPT, Google AI Overviews, Perplexity, and others.\nContent: Create and direct blog, video, social, and email content built to rank, get cited, and convert.\nAI and automation: Build AI agents and automated workflows for lead capture, nurture, follow-up, and content production.\nTech and CRM: Own HubSpot, Salesforce, and the rest of our marketing tech stack, including integrations, data flow, lead routing, and attribution.\nEmail and nurture: Run lifecycle campaigns that move leads to pre-approval, and campaigns that engage with past clients to keep them coming back to us for future purchases or refinances.\nWebsite: Improve conversion rate, speed, and UX on JVMlending.com through ongoing testing.\nRetargeting: Build and manage retargeting campaigns with a budget of up to $15,000 per month.\nAnalytics: Track lead volume, lead-to-pre-approval rate, and conversion by source, and act on the results.\nCompliance: Keep all campaigns within mortgage advertising rules (TILA/Reg Z, RESPA, TCPA, CAN-SPAM, UDAAP, and state/NMLS requirements).\nWhat You Bring\n4+ years' experience in digital marketing\nA portfolio of original campaigns and content showcasing your creativity and skill\nThe ability to create content yourself (writing, video, visuals), not just manage people who do\nExperience managing people as a director, #2, or team lead\nA track record of growing organic lead volume, with numbers to show it\nDeep SEO knowledge and a tested approach to AEO\nHands-on experience with AI tools, automation platforms, and AI agents\nStrong CRM, integration, and analytics skills\nMortgage or financial services marketing experience is a plus, especially on the compliance side\nWho Does Well Here\nYou want to build something big and get paid well for it.\nYou come up with ideas that get attention and turn them into content people watch and share.\nYou hit your goals, even when that takes extra hours.\nYou ship fast, measure results, and adjust.\nYou want full ownership of the results, good and bad.\nCompensation\nBase: $150,000 to $200,000, depending on experience\nBonus: Up to $150,000 a year, based on monthly lead volume while the lead-to-pre-approval rate holds at current levels. Our organic leads are already growing. This role is here to speed that up.\nHow to Prepare for the Interview\nStudy jvmlending.com and our online presence.\nThen come to your interview prepared to discuss online marketing in the AI age, and how we can grow our online lead volume as quickly as possible without hurting lead quality. Be ready to talk through:\nWhat you'd change first, and why\nYour SEO and AEO strategy\nHow you'd use AI, automation, and AI agents\nHow you'd use the $15K/month retargeting budget\nHow you'd protect lead quality as volume grows\nHow you'd structure and lead the team\n30/60/90-day milestones and a 12-month plan\nHow you'd measure success\nAlso bring 2 to 3 samples of content you created yourself (articles, videos, campaigns) and the results they produced.\nWe care more about your thinking than polish. Candidates without a plan won't move forward.\nJVM Lending is an equal opportunity employer.","description_format":"text","description_chars":4522,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-02T22:54:55Z"}],"visa":[],"liveness":{"score":84,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.837,"p_room":1,"age_days":9,"expected_fill_days":30,"reasons":["conf:5","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":false},"html_url":"https://alion.io/job/jvmlending-marketing-director","json_url":"https://alion.io/job/jvmlending-marketing-director.json","meta":{"generated_at":"2026-11-13T20:37:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":41096,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3209724},"rest":"https://alion.io/mcp/rest/get_company?id=3209724"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fjvmlending-marketing-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fjvmlending-marketing-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fjvmlending-marketing-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/jvmlending-marketing-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fjvmlending-marketing-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3646157}},{"tool":"search_jobs","arguments":{"company":"jvmlending.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3646157},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}