Content Specialist

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. 

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

The Content Specialist will assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey across our services and our communication channels, as well as contributing to the successful fulfillment of all content-related requirements of our brand.

As a Content Specialist, you will:

• Assist withthe marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;
• Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;
• Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;
• Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
• Utilize all applicable content formats to share a unique content experience to members and partners;
• Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;
• Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website;
• Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;
• Establish and develop good relationships with external partners;
• Work with local and international Marketing, Product and other teams in the organization;
• Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;
• Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

What you’ll bring

• Degree in Marketing / Communications / Media or other relevant fields;
• Excellent command of English and Spanish;
• At least 3 years of agency/marketing experience;
• Ideally background in sports betting content creation and/or experience in sports/online sports editorial;
• Strong understanding of digital/online technology and its application;
• Experience in content management systems (CMS) and SEO practices;
• Adeptness in working in a fast-paced environment;
• Self-motivated, flexible and a team player.

Kaizen Gaming Perks

• Hybrid way of working
• A buddy will support you with your onboarding
• Competitive pay and bonus scheme
• ⭐Developmental 360° feedback framework
• Unlimited access to Udemy & continuous training

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.