{"id":1216487,"url":"https://alion.io/job/kaizen-gaming-marketing-manager","title":"Marketing Manager","company":{"id":5277,"name":"Kaizen Gaming","domain":"kaizengaming.com","url":"https://alion.io/company/kaizen-gaming","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":91,"open_postings":16,"ghost_share":0.063,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":81,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manila, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":31000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":8},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-25T09:13:35Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-22T17:22:52Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":26},"description":"We are Kaizen Gaming\nKaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.\nWe are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. \nOur #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?\nLet’s start with the role \nAs a member of the Betano local team, you will be responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans for the Philippines. \nAs a Marketing Manager, you will: \nDefine marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs; \nDevelop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning; \nDevelop and localize in collaboration with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics; \nPropose, implement, monitor and report on the marketing budget; \nWork closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements; \nCoordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications; \nMonitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV / ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures; \nMonitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives; \nManage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan; \nCreate reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for further Senior Managers; \nEnsure that all marketing activities are compliant with local regulations; \nLead and develop a local marketing team; represent the company internally and externally. \nWhat you'll bring: \nMinimum Bachelor’s Degree in marketing or a relevant field; \nMinimum 5 years of experience in a marketing manager position in the online world;\nExcellent command of the English language; \nPassionate about sports and the online gaming industry; \nBusiness orientation and understanding, entrepreneurial attitude and spirit; \nStrong analytical skills and a data-driven mindset; \nInspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets; \nHands-on mentality and proactive approach; likes to work in teams; \nStrong communication skills to convey targets, actions, plans and inspire others to deliver the plan.\nDemonstrated AI-first mindset, actively leveraging AI tools and assistants to improve productivity, problem-solving and decision-making. Continuously exploring new AI capabilities and championing their practical adoption within teams, using AI as an integral part of day-to-day work rather than a supplementary tool.\nKaizen Gaming Perks\n A buddy will support you with your onboarding\n Hybrid way of working\n Competitive pay & bonus scheme\n⭐Developmental 360° feedback framework\n Unlimited access to Udemy & continuous training\n#LI-Hybrid\n#LI-DG1\nRecruitment Privacy Notice \nRegarding the data you share with us, you may find and read our recruitment privacy notice here.\nWe are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.","description_format":"text","description_chars":4329,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-25T09:34:42Z"}],"visa":[],"liveness":{"score":83,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.833,"p_room":1,"age_days":26,"expected_fill_days":81,"reasons":["seen:7","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/kaizen-gaming-marketing-manager","json_url":"https://alion.io/job/kaizen-gaming-marketing-manager.json","meta":{"generated_at":"2026-10-22T18:59:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2053,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5277},"rest":"https://alion.io/mcp/rest/get_company?id=5277"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkaizen-gaming-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkaizen-gaming-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkaizen-gaming-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kaizen-gaming-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkaizen-gaming-marketing-manager"}]}