{"id":3920893,"url":"https://alion.io/job/kality-foods-brand-manager","title":"Brand Manager","company":{"id":4463345,"name":"Kality Foods","domain":"cerealiabiscuits.com","url":"https://alion.io/company/kality-foods","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Addis Ababa, Ethiopia"],"countries":["ET"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-07T08:16:43Z","employer_posted_date":null,"last_verified_at":"2026-11-07T08:16:43Z","board_verified":false,"closed_at":null,"days_open":5,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":5},"description":"Purpose Statement\nThe Brand Manager is responsible for developing and executing category and brand strategies that drive sustainable business growth, market share, profitability, and customer satisfaction. The role leads category planning, brand management, new product development (NPD), product lifecycle management, market development, and integrated marketing initiatives including ATL, BTL, and Digital Marketing. Working closely with Sales, Production, Supply Chain, Finance, Procurement, Quality Assurance, and external partners, the Category & Brand Manager ensures that Cerealia's brands remain competitive, innovative, and responsive to changing consumer and market needs.\nThe position is responsible for identifying market opportunities, conducting market research, managing product portfolios, leading successful product launches, strengthening brand equity, and delivering measurable marketing results that support the company's long-term strategic objectives.\nMain & Detail Responsibilities\nCategory Strategy & Portfolio Management\nDevelop and implement category strategies aligned with the company's business objectives.\nManage the overall product portfolio to maximize sales, profitability, and market share.\nMonitor category performance by SKU, Brand, and Product Category.\nRecommend portfolio rationalization, SKU expansion, and product optimization.\nDevelop annual category business plans and budgets.\nEnsure achievement of category sales, market share, and profitability targets.\nBrand Management\nDevelop annual brand strategies and marketing plans.\nManage brand positioning and brand equity.\nEnsure consistent brand identity across all communication channels.\nMonitor brand health and customer perception.\nDevelop initiatives to increase brand awareness and customer loyalty.\nMeasure and evaluate brand performance using KPIs.\nNew Product Development (NPD)\nIdentify new product opportunities based on consumer insights and market trends.\nLead new product development projects from concept to commercialization.\nCoordinate with R&D, Production, Procurement, Quality, and Sales during product development.\nDevelop product concepts, business cases, pricing strategies, and launch plans.\nMonitor product launch performance and recommend improvements.\nEnsure new products meet quality, profitability, and customer expectations.\nContinuously improve existing products based on customer feedback and market performance.\nReview packaging, formulation, pricing, and product positioning.\nMonitor product life cycle and recommend relaunches or discontinuation.\nCoordinate product changes with internal departments.\nEvaluate product profitability and contribution margin.\nEnsure product competitiveness within the market.\nMarket Development & Business Growth\nIdentify new market opportunities, customer segments, and distribution channels.\nDevelop market penetration and expansion strategies.\nSupport sales teams in developing new business opportunities.\nMonitor market trends and competitive activities.\nRecommend pricing, promotional, and distribution strategies.\nSupport distributor and channel development initiatives.\nATL, BTL & Digital Marketing\nDevelop annual ATL, BTL, and Digital Marketing plans.\nPlan and execute advertising campaigns across TV, Radio, Outdoor, Print, and Digital platforms.\nManage social media marketing, website content, and digital campaigns.\nCoordinate promotional activities, activations, exhibitions, and trade events.\nEvaluate campaign effectiveness and return on marketing investment (ROMI).\nCoordinate with creative agencies, media partners, and suppliers.\nMarket Research & Consumer Insights\nConduct market research and customer satisfaction studies.\nAnalyze consumer behavior, purchasing trends, and competitor activities.\nCollect customer feedback to improve products and services.\nConduct pricing, product, and packaging research.\nProvide actionable recommendations based on research findings.\nMaintain market intelligence reports for management.\nBudget Management & Performance Analysis\nPrepare annual marketing and category budgets.\nMonitor marketing expenditure against budget.\nEvaluate campaign performance and profitability.\nAnalyze sales performance by SKU, Brand, Category, Region, and Channel.\nPrepare monthly business review reports.\nRecommend corrective actions to improve performance.\nCross Functional Coordination\nWork closely with Sales, Supply Chain, Finance, Production, Procurement, and Quality teams.\nCoordinate product launches and promotional activities.\nSupport sales meetings and distributor conferences.\nPrepare presentations for management reviews.\nEnsure alignment between commercial and operational functions.\nSupport continuous improvement initiatives across departments.\nCompliance & Continuous Improvement\nEnsure compliance with company policies and brand guidelines.\nMaintain confidentiality of business and product information.\nEnsure compliance with food safety, labeling, and regulatory requirements\nIdentify opportunities for continuous improvement within the marketing function.\nDevelop and standardize marketing processes and procedures.\nPerform other duties assigned by management.\nKey Deliverables\nDevelop and execute annual Category and Brand Plans. \nAchieve category sales growth, profitability, and market share targets. \nSuccessfully develop and launch new products according to business plans. \nStrengthen brand awareness, equity, and customer loyalty. \nOptimize product portfolio performance and lifecycle management. \nExecute effective ATL, BTL, and Digital Marketing campaigns. \nConduct market research and provide actionable consumer insights. \nIdentify new market opportunities and support market expansion initiatives. \nImprove return on marketing investment (ROMI). \nDeliver timely business reports, category reviews, and performance analysis. \nBuild strong collaboration between Sales, Marketing, Production, Finance, Procurement, and Supply Chain. \nEnsure compliance with company policies, branding standards, and regulatory requirements. \nCompetency Requirement\nTier 1\nGood understanding of Brand Management and Marketing principles. \nBasic knowledge of product development and market research. \nStrong communication and organizational skills. \nGood analytical and reporting capability. \nCreative and customer-oriented mindset. \nRequirements\nEducation\nBachelor's Degree in Marketing, Business Management, Economics or other related field\nExperience\nOver 2 years of experience on the same position.\nExperience in Food processing and Manufacturing companies is advantegious.\nHow to apply\nHow to Apply\nInterested applicants should submit their application letter, updated CV, and credentials within 10 working days, either in person or via email using the address provided below.\nAddress:\nKaliti Food S.C. around Kaliti St. Gebreal Church, on the way to Debrezeit (approximately 200 meters). 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