Sales Director

Lindt & Sprüngliis an internationally operating group of companies and the world‘s leading manufacturer of premium quality chocolate. Our exclusive products enjoy an excellent reputation worldwide. We are seekinga highly motivatedprofessional to performa critical role by providing vision, leadership,and development of the overall corporate strategywith CEOand Leadership Team.

Key Responsibilities

Commercial Strategy

• Define and implement the annual commercial strategy aligned with Lindt’s corporate objectives and regional priorities.
• Develop commercial plans to achieve sales, profitability, and market share targets.
• Identify growth opportunities by channel, customer, category, and region.
• Lead commercial planning processes, annual budgeting, and sales forecasting.
• Analyze market trends, consumer behavior, and competitive activities to adapt commercial strategies accordingly.

Key Account Management

• Develop and strengthen strategic relationships with key customers, distributors, and business partners.
• Lead commercial negotiations, annual agreements, pricing strategies, and promotional plans.
• Ensure profitable account growth while maintaining the brand’s premium positioning.
• Foster long-term partnerships based on trust and mutual value creation.

Sales Leadership

• Lead, develop, and motivate the national sales team, promoting a high-performance culture.
• Establish clear objectives, performance metrics, and development plans for the team.
• Identify and develop key talent while implementing succession plans.
• Encourage cross-functional collaboration to ensure the effective execution of commercial strategies.

Financial Management & Profitability

• Manage commercial budgets and promotional investments, ensuring an efficient return on investment.
• Monitor profitability by customer, channel, and category, implementing corrective actions when necessary.
• Partner with Finance to ensure forecasting accuracy and achievement of financial objectives.
• Support Revenue Growth Management strategies and margin optimization initiatives.

Channel Development & Commercial Execution

• Ensure excellence in sales execution across all channels.
• Drive distribution, visibility, availability, and flawless point-of-sale execution.
• Ensure successful implementation of new product launches and seasonal campaigns.

Cross-Functional Collaboration

• Partner with Marketing to develop commercial strategies and brand activation plans.
• Collaborate with Supply Chain to ensure product availability and demand planning accuracy.
• Coordinate with Finance to monitor budgets and commercial performance.
• Maintain alignment with regional and global teams to share best practices and ensure compliance with corporate standards

Profile Requirements

• Minimum of 10 years of progressive commercial experience within FMCG, food, confectionery, or premium consumer goods companies.
• At least 5 years of experience leading national sales teams.
• Proven experience negotiating with strategic customers and major retail accounts.
• Strong knowledge of distribution channels and the retail landscape in Mexico.
• Experience working in multinational companies is highly valued

Core Competencies

• Commercial Strategic Planning
• High-Level Negotiation
• Revenue Growth Management
• Key Account Management (KAM)
• Budget Management
• Demand Planning and Forecasting
• Financial Management and Profitability
• Commercial Channel Development
• Data Analysis and KPI Management
• Strategic Thinking
• Results Orientation
• High-Performance Team Leadership
• Decision-Making
• Talent Development
• Influence and Negotiation
• Change Management
• Cross-Functional Collaboration
• Executive Communication