{"id":3703437,"url":"https://alion.io/job/kcyber-experts-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":3875546,"name":"Kcyber Experts","domain":"kcyberexperts.com","url":"https://alion.io/company/kcyber-experts","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nagpur, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"HubSpot","optional":true}],"status":"live","first_seen_at":"2026-11-03T17:19:35Z","employer_posted_date":null,"last_verified_at":"2026-11-03T17:19:35Z","board_verified":false,"closed_at":null,"days_open":8,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":8},"description":"Company: KCyber Experts Pvt. Ltd.\nJob Title: Digital Marketing Manager\nEmployment Type: Full-Time, Permanent\nDepartment: Digital Marketing\nIndustry: Cybersecurity Services\nExperience Required: Minimum 4 years\nSalary: As Per Market Standards\nJob Summary\nKCyber Experts Pvt. Ltd. is looking for a motivated and results-driven Digital Marketing Specialist to strengthen the company's digital presence, brand visibility, and business growth. The candidate will be responsible for developing and executing digital marketing strategies, managing online campaigns, generating qualified leads, identifying relevant marketing opportunities, and planning promotional activities. The role also involves event marketing, project scoping, budget planning, vendor negotiations, marketing team structuring, and performance analysis to ensure marketing initiatives deliver measurable business results.\nKey Responsibilities\n1. SEO & Website Optimization\nConduct keyword research and implement SEO strategies across the company website, Google Business Profile, LinkedIn, and other relevant digital platforms.\nOptimize on-page SEO, internal linking, website content, and mobile responsiveness to improve search engine rankings and organic traffic.\nDevelop content strategies to improve online visibility and attract relevant business prospects.\n2. Social Media Management & Digital Marketing Campaigns\nManage the company's presence across LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.\nDevelop platform-specific content strategies and plan, execute, and optimize organic and paid campaigns across Google Ads, LinkedIn Ads, and social media.\nIdentify target audiences, ideal customer profiles, and decision-makers to run targeted brand awareness, lead generation, and retargeting campaigns.\nMonitor campaign performance and optimize strategies to improve brand visibility, engagement, website traffic, and qualified lead generation.\n3. Email Marketing\nBuild and manage segmented email lists and develop newsletters, lead magnets, and email marketing campaigns.\nCreate engaging email content and automated drip campaigns to nurture prospects and improve conversions.\nConduct A/B testing of subject lines, content, and calls to action to improve campaign performance.\nEnsure compliance with applicable email marketing, data protection, and privacy regulations.\n4. Lead Generation & CRM\nIdentify and implement suitable digital channels and tools to generate qualified business leads.\nPlan and execute campaigns focused on lead acquisition, nurturing, and conversion.\nTrack incoming inquiries and coordinate with relevant teams to ensure timely follow-ups and improved lead conversion.\nMaintain and analyse lead data to identify business opportunities and improve conversion rates.\n5. Project Scoping, Events & Business Development\nIdentify relevant industry events, exhibitions, conferences, and media opportunities aligned with the company's business objectives.\nResearch previous event footfall, attendee profiles, audience quality, and business potential to assess suitability.\nDevelop innovative marketing initiatives and project plans to generate leads, enhance brand visibility, and drive business growth.\nPrepare project scopes, budgets, cost estimates, expected inquiries, potential revenue, and projected Return on Investment (ROI).\nObtain quotations, compare proposals, and negotiate with event organizers, media houses, and vendors to secure competitive pricing and suitable event or media placements.\nCoordinate and manage event participation, promotional activities, and vendor execution to ensure effective delivery.\nEvaluate event and campaign performance against budgets and targets, including expenditure, footfall, inquiries, lead quality, and potential business generated.\n6. Analytics & Performance Optimization\nTrack and analyse campaign performance using Google Analytics, Google Search Console, advertising dashboards, and social media insights.\nMonitor website traffic, audience behaviour, campaign engagement, lead generation, and conversion rates.\nPrepare regular performance reports with actionable recommendations to improve marketing effectiveness and business growth.\nEvaluate campaign expenditure against results and identify opportunities to optimize marketing budgets.\n7. Marketing Team Structure & Responsibility Matrix\nDesign and establish the marketing team structure by defining roles, responsibilities, and reporting hierarchy.\nDevelop a responsibility matrix outlining task ownership, accountability, and coordination across marketing functions.\nDefine performance KPIs, reporting mechanisms, and workflows to monitor team productivity and effectiveness.\nEstablish clear processes and accountability to ensure marketing activities align with the company's business objectives.\nRequired Skills & Qualifications\nMinimum 4 years of experience in digital marketing.\nStrong knowledge of SEO, SEM, social media marketing, content marketing, and paid campaigns.\nHands-on experience with digital marketing tools, analytics platforms, and marketing automation.\nKnowledge of lead generation, B2B marketing, and business development.\nStrong skills in project scoping, budget planning, cost analysis, vendor negotiation, and event management.\nAbility to design team structures, define responsibilities, establish KPIs, and implement effective workflows.\nExcellent communication, research, coordination, and analytical skills.\nAbility to analyse campaign performance and optimize marketing expenditure for better business results.\nBasic knowledge of HTML/CSS is preferred.\nPreferred Qualifications\nCertifications in Google Ads, HubSpot, SEO, or digital marketing.\nExperience in B2B marketing, cybersecurity, IT services, or SaaS businesses.\nPrior experience in event marketing, sponsorship management, media buying, vendor negotiations, and marketing budget planning.\nHow to Apply\nInterested candidates may send their updated resumes to:\n[HIDDEN TEXT] / [HIDDEN TEXT]\nContact / / \nCompany: KCyber Experts Pvt. 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