{"id":1355392,"url":"https://alion.io/job/ken-research-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":1778417,"name":"Ken Research","domain":"kenresearch.com","url":"https://alion.io/company/kenresearch-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"D","score":40,"open_postings":21,"ghost_share":1,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Copilot","optional":false},{"name":"Gemini","optional":false},{"name":"LinkedIn","optional":false},{"name":"Perplexity","optional":false},{"name":"Ahrefs","optional":true},{"name":"Claude","optional":true},{"name":"ClickUp","optional":true},{"name":"Google Sheets","optional":true},{"name":"Hotjar","optional":true},{"name":"Jira","optional":true},{"name":"Looker","optional":true},{"name":"Notion","optional":true},{"name":"Screaming Frog","optional":true},{"name":"Semrush","optional":true}],"status":"live","first_seen_at":"2026-06-10T09:55:34Z","employer_posted_date":"2026-06-10","last_verified_at":"2026-10-27T12:09:19Z","board_verified":true,"closed_at":null,"days_open":139,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":138},"description":"About Ken Research\nKen Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making.\nThe firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.\nRole Overview\nKen Research is hiring a Digital Marketing Manager to lead organic B2B growth, AI-first search visibility, content-led demand generation, website conversion, PR-led visibility, targeted B2B outreach, and 360-degree lead generation.\nThis is a strategic and hands-on leadership role for a candidate who understands how B2B discovery is evolving across:\nGoogle Search\nGoogle AI Overviews\nChatGPT-style discovery\nPerplexity-style search\nGemini and Copilot ecosystems\nLinkedIn\nAuthority platforms\nIndustry communities\nDirect buyer outreach channels\nThe selected candidate will be responsible for building and managing a future-ready digital growth engine covering:\nSEO\nAEO\nGEO\nLLMO\nTechnical SEO\nAI-readable content\nContent strategy\nWebsite conversion\nLead generation\nPR\nDirect outreach\nAnalytics\nMarketing automation\nTeam leadership\nThe role will also involve leading a team of 4-5 Digital Marketing Executives and aligning all efforts toward one objective:\nTo make Ken Research more discoverable, authoritative, AI-citable, conversion-ready, and lead-focused across every stage of the B2B buyer journey.\nRole Objective\nThe objective of this role is to build a measurable, scalable, and future-ready organic growth and lead-generation engine for Ken Research.\nThe Digital Marketing Manager will be responsible for:\nImproving search visibility\nEnhancing AI-search readiness\nStrengthening content authority\nImproving website conversion\nIncreasing lead capture\nImproving lead quality\nDriving qualified enquiries\nSupporting business pipeline growth\nTraffic alone is not the objective.\nQualified leads, enquiries, meetings, and business opportunities are the key success metrics.\nKey Responsibilities\n1. Organic B2B Growth Strategy\nDevelop and execute the overall organic growth roadmap.\nAlign SEO, AI search, content, PR, website journeys, outreach, and lead generation initiatives.\nEnsure all marketing efforts contribute to visibility, trust, authority, engagement, and qualified leads.\n2. 360 Lead Generation Ownership\nOwn the complete lead-generation funnel across:\nWebsite\nOrganic Search\nAI Search\nContent Assets\nLinkedIn\nAuthority Platforms\nPR Channels\nLanding Pages\nLead Magnets\nDirect Outreach\nOptimize journeys for:\nSample Report Requests\nDiscovery Call Bookings\nConsulting Enquiries\nSurvey Enquiries\nReport Purchases\nContact Form Submissions\nInbound Sales Enquiries\n3. SEO & Search Visibility\nLead SEO strategy across:\nReport Pages\nConsulting Pages\nSurvey Pages\nIndustry Pages\nCountry Pages\nBlogs\nCase Studies\nWhite Papers\nSuccess Stories\nManage:\nKeyword Research\nSearch Intent Mapping\nContent Gap Analysis\nMetadata Optimization\nInternal Linking\nCTR Improvement\nIndexation Monitoring\nSERP Performance Tracking\n4. AI Search, AEO, GEO & LLMO\nBuild visibility across:\nGoogle AI Overviews\nChatGPT-style Discovery\nPerplexity\nGemini\nCopilot\nConversational Search Platforms\nAnswer Engines\nDevelop AI-readable and citation-friendly content structures.\n5. Entity SEO & Topical Authority\nBuild topical authority across:\nIndustries\nCountries\nMarkets\nBuyer Personas\nConsulting Use Cases\nSurvey Use Cases\nMarket Intelligence Topics\nEnsure consistency across content, schema, metadata, internal linking, and authority platforms.\n6. Content Strategy & Content Systems\nLead content planning and execution for:\nArticles\nBlogs\nPOVs\nWhite Papers\nBenchmarking Reports\nIndustry Explainers\nExecutive Summaries\nMarket Insight Pages\nThought Leadership Assets\nLinkedIn Content\nBuild repeatable content systems instead of one-off execution.\n7. AI-Readable Content Architecture\nImprove:\nPage Hierarchy\nFAQ Structures\nDefinitions\nSummary Sections\nComparison Blocks\nMethodology Sections\nInternal Linking\nRelated Content Modules\nSchema Recommendations\n8. Technical SEO & Website Optimization\nWork closely with tech teams on:\nCrawlability\nIndexation\nXML Sitemaps\nCanonicals\nRedirects\nCore Web Vitals\nStructured Data\nMobile Usability\nSite Architecture\nPage Speed\n9. Structured Data & Schema Strategy\nPlan schema implementation across:\nOrganization\nWebPage\nBreadcrumb\nArticle\nFAQ\nService Pages\nCase Studies\nReport Pages\nAuthor Profiles\n10. Website Conversion & CRO\nImprove website conversion journeys through:\nLanding Page Optimization\nCTA Strategy\nLead Magnets\nForm Optimization\nTrust Signals\nConversion Path Design\n11. Programmatic & Scalable SEO\nIdentify opportunities for scalable SEO growth through:\nIndustry Pages\nCountry Pages\nReport Pages\nConsulting Use Cases\nContent Hubs\nComparison Pages\n12. PR, Direct Outreach & Targeted B2B Marketing\nDrive visibility through:\nDigital PR\nAuthority Building Campaigns\nTargeted Outreach\nLinkedIn Marketing\nCXO Targeting\nIndustry-Specific Campaigns\nNewsletter Campaigns\nPartnership Outreach\n13. Authority Building & Content Distribution\nManage content distribution through:\nLinkedIn\nMedium\nIndustry Platforms\nBusiness Communities\nThought Leadership Channels\nContent Syndication Opportunities\n14. Analytics & Performance Reporting\nTrack and report on:\nOrganic Traffic\nKeyword Rankings\nCTR\nLead Volume\nLead Quality\nConversion Rates\nAI Search Visibility\nContent Performance\nTeam Productivity\nPrepare actionable weekly and monthly performance reports.\n15. AI Tools & Marketing Automation\nLeverage AI tools for:\nResearch\nSERP Analysis\nKeyword Clustering\nContent Briefs\nWorkflow Automation\nContent Audits\nReporting\nEnsure all AI-assisted outputs undergo human validation.\n16. Team Leadership\nLead and mentor a team of Digital Marketing Executives.\nDrive accountability across:\nSEO\nAEO\nContent Growth\nTechnical SEO\nCRO\nLead Generation\nPR\nReporting\n17. Cross-Functional Collaboration\nWork closely with:\nContent Team\nResearch Team\nConsulting Team\nSurvey Team\nSales Team\nDesign Team\nTechnology Team\nLeadership Team\nEnsure marketing initiatives remain aligned with business goals.\nRequired Skills\nStrong understanding of Organic B2B Growth\nStrong understanding of 360 Lead Generation\nAdvanced SEO expertise\nAEO, GEO & LLMO knowledge\nAI Search Optimization expertise\nContent Strategy & Content Systems thinking\nTechnical SEO understanding\nCRO and Lead Generation experience\nInternal Linking & Entity SEO expertise\nStructured Data and Schema understanding\nAnalytics and Reporting capabilities\nTeam Leadership experience\nStrong ownership and execution discipline\nPreferred Experience\nExperience in:\nMarket Research\nConsulting\nSaaS\nProfessional Services\nBusiness Intelligence\nKnowledge-led Businesses\nResearch Firms\nB2B Lead Generation Organizations\nB2B marketing experience is strongly preferred.\nTools Knowledge\nGoogle Search Console\nGoogle Analytics 4\nGoogle Tag Manager\nLooker Studio\nSemrush\nAhrefs\nScreaming Frog\nPageSpeed Insights\nMicrosoft Clarity\nHotjar\nExcel / Google Sheets\nChatGPT\nPerplexity\nGemini\nClaude\nNotion / ClickUp / Jira\nCRM Platforms\nOutreach & Email Marketing Tools\nQualification\nBachelor’s or Master’s degree in:\nMarketing\nBusiness\nCommerce\nManagement\nMass Communication\nDigital Marketing\nRelated Fields\nMBA or professional certifications in Digital Marketing, SEO, Analytics, Growth Marketing, AI Marketing, or B2B Marketing will be an added advantage.\nSuccess Metrics\nQualified Lead Growth\nOrganic Lead Contribution\nLead Quality Improvement\nWebsite Conversion Growth\nDiscovery Call Bookings\nConsulting & Survey Enquiries\nHigh-Intent Traffic Growth\nKeyword Ranking Improvement\nAI Search Readiness\nStructured Data Coverage\nTechnical SEO Health\nPR & Outreach Performance\nTeam Productivity & Ownership\nHiring Process\nInitial Discussion\nDigital Growth & SEO Strategy Discussion\nLead Generation & Website Growth Discussion\nPractical Website Audit / Growth Case Task\nFinal Leadership Discussion\nSelection & Onboarding\nFinal Note\nThis role is for someone who wants to build the next growth engine for Ken Research.\nThe Digital Marketing Manager will lead strategy, improve AI-search readiness, strengthen content systems, drive conversion-focused growth, build authority across digital channels, and generate qualified B2B opportunities through a scalable and future-ready marketing ecosystem.","description_format":"text","description_chars":8486,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Market 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