{"id":3409586,"url":"https://alion.io/job/kenko-wellness-graphic-design-and-digital-marketer","title":"Graphic Design and Digital Marketer","company":{"id":240198,"name":"KENKO Wellness","domain":"kenko.com.sg","url":"https://alion.io/company/kenko","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000,"max":3500,"currency":"SGD","period":"month","gross":true,"usd_annual":32748},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe InDesign","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false}],"status":"live","first_seen_at":"2026-10-28T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-10-28T00:00:00Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"Job Title: Graphic Designer cum Digital Marketer\nCompanies: Kenko Holdings Pte Ltd and Kenko Academy Pte Ltd\nJob Description\nThe Graphic Designer cum Digital Marketer is responsible for creating visual content and executing digital marketing campaigns for Kenko Holdings Pte Ltd and Kenko Academy Pte Ltd.\nThe role supports the promotion of wellness services, products, and campaigns, as well as academy courses and training programmes. Working closely with management, branch operations, and the academy team, the successful candidate will strengthen brand awareness, generate customer enquiries and course leads, and support sales and student enrolment.\nKey Responsibilities\n1. Graphic Design and Brand Management\nDesign marketing materials such as social media visuals, advertisements, brochures, posters, banners, promotional vouchers, and presentation slides.\n\nCreate promotional materials for wellness services, products, packages, academy courses, and events.\n\nMaintain consistent brand identity across digital platforms, printed materials, and branch displays.\n\nPrepare print-ready artwork and coordinate with printers and suppliers to ensure quality and timely delivery.\n\nOrganise design files, templates, photographs, and brand assets for easy access and reuse.\n\n2. Digital Marketing and Campaign Management\nPlan and execute digital marketing campaigns aligned with the business objectives of both companies.\n\nManage paid advertising campaigns on relevant platforms, such as Meta and Google, within approved budgets.\n\nDevelop campaign content and landing pages that encourage service bookings, customer enquiries, and course registrations.\n\nMonitor campaign performance and optimise audience targeting, creatives, messaging, and spending.\n\nCoordinate promotional schedules with branch operations and the academy team to ensure accurate offers and course information.\n\n3. Social Media and Content Creation\nManage the companies’ social media accounts and maintain a regular content calendar.\n\nCreate engaging content, including graphics, photographs, short videos, reels, and promotional copy.\n\nProduce content highlighting services, customer experiences, training activities, trainers, and student achievements.\n\nCoordinate photography and video shoots at branches, training venues, and events.\n\nMonitor comments and messages, respond to general enquiries, and route booking or course enquiries to the appropriate team.\n\nEnsure consent is obtained before publishing identifiable customer, student, or employee images and testimonials.\n\n4. Website and Online Presence\nUpdate website content, promotional banners, service information, course schedules, and enquiry forms.\n\nApply basic search engine optimisation practices to improve content visibility and relevance.\n\nMaintain accurate business information across online listings and relevant digital platforms.\n\nCheck website links, forms, and campaign pages regularly and coordinate technical fixes when needed.\n\nImprove the clarity and usability of online content to support enquiries and registrations.\n\n5. Academy Marketing and Student Recruitment Support\nDevelop marketing materials for courses, workshops, intake announcements, and training events.\n\nWork with the academy team to communicate course objectives, entry requirements, schedules, fees, and registration procedures accurately.\n\nSupport lead generation campaigns targeting prospective students and corporate training clients.\n\nCreate student testimonials, trainer profiles, and course highlights to build awareness and credibility.\n\nTrack course enquiries and campaign sources with the admissions team to assess enrolment outcomes.\n\nEnsure claims about qualifications, accreditation, funding, and subsidies are verified and approved before publication.\n\n6. Wellness and Branch Marketing Support\nDevelop promotional content to support customer acquisition, repeat visits, and service bookings.\n\nCoordinate seasonal campaigns, package promotions, product launches, and branch marketing activities.\n\nProvide branches with approved marketing materials and clear campaign information.\n\nSupport customer retention campaigns through appropriate email and messaging channels.\n\nEnsure wellness-related content and service claims are accurate and approved before publication.\n\n7. Performance Reporting and Coordination\nTrack key metrics, including reach, engagement, website traffic, enquiries, cost per lead, and conversions.\n\nPrepare regular reports with practical recommendations to improve marketing results.\n\nManage design requests, campaign timelines, and approval processes across both companies.\n\nCoordinate with external agencies, freelancers, printers, and other vendors when required.\n\nEnsure marketing activities follow company policies, applicable data protection requirements, and intellectual property permissions.\n\nJob Requirements\nDiploma or relevant qualification in Graphic Design, Visual Communication, Digital Marketing, Multimedia, or a related field.\n\nRelevant experience in graphic design and digital marketing, supported by a portfolio.\n\nProficiency in Adobe Photoshop, Illustrator, and Canva; knowledge of InDesign is an advantage.\n\nAbility to create and edit short-form videos using tools such as Premiere Pro or CapCut.\n\nExperience managing social media accounts and paid digital advertising campaigns.\n\nFamiliarity with website content management, basic SEO, and analytics tools.\n\nStrong visual design, copywriting, communication, and organisational skills.\n\nAbility to manage multiple projects, meet deadlines, and adapt content for different audiences.\n\nExperience in wellness, beauty, hospitality, education, or training services is an advantage.\n\nKey Performance Indicators\nQuality, accuracy, and timely delivery of design and marketing materials.\n\nQualified customer enquiries and course leads generated.\n\nCost per lead and campaign performance against agreed targets.\n\nContribution to service bookings and student enrolments.\n\nSocial media engagement and relevant audience growth.\n\nWebsite traffic and enquiry conversion rates.\n\nBrand consistency and adherence to approved marketing budgets.\n\nSkills\nCommunication, marketing assets, Social Media Advertising, Advertising, Multimedia, Brand Identity, Promotional Materials, Digital Marketing Objectives, Marketing Campaign Management, Video Creation, Supplier Quality Management, Portfolio Management, Adobe InDesign, Brand Management, Web Content Management, Audience Development","description_format":"text","description_chars":6478,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Spa & Massage"],"lifecycle":[{"event":"open","at":"2026-10-28T16:31:35Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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