{"id":2725148,"url":"https://alion.io/job/ketto-org-crm-executive","title":"CRM Executive","company":{"id":39806,"name":"Ketto.org","domain":"ketto.org","url":"https://alion.io/company/ketto-org","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":2500,"max_usd":7000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":47},"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-16T13:02:59Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-22T20:32:31Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Executive/ Sr. Executive - Customer Lifecycle & Retention\nLocation: Mumbai (Onsite)\nExperience: 1-3 Years\nDepartment: CRM / Customer Lifecycle Management\nAbout the Role\nWe are looking for a data-driven and customer-focused CRM Executive to manage customer lifecycle journeys, engagement campaigns, and retention initiatives across multiple communication channels. The ideal candidate should have hands-on experience with CRM automation platforms such as CleverTap, WebEngage, MoEngage or similar tools.\nThe role involves building and optimizing automated customer journeys, audience segmentation, campaign execution, experimentation, and performance analysis to drive engagement, retention, and revenue growth.\nKey Responsibilities\nCreate, manage, and optimize lifecycle journeys across Email, WhatsApp, SMS, Push Notifications, In-App, and other channels.\nBuild and execute automated customer journeys for onboarding, activation, retention, re-engagement, churn prevention, and win-back campaigns.\nCreate audience segments based on customer behavior, demographics, engagement, and transaction data.\nSet up and monitor campaigns in CleverTap, WebEngage, MoEngage, or similar CRM platforms.\nConduct A/B testing on messaging, creatives, timing, channels, and user journeys to improve performance.\nTrack campaign performance and share actionable insights through regular reporting.\nWork closely with Product, Analytics, Design, and Content teams to improve customer engagement and conversion.\nEnsure data accuracy and campaign quality through regular audits and testing.\nAnalyze customer behavior and identify opportunities to improve retention, repeat usage, and customer lifetime value.\nRequired Skills & Qualifications\n1-3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.\nHands-on experience with at least one CRM automation platform such as CleverTap, WebEngage, MoEngage, or similar.\nStrong understanding of customer lifecycle management and marketing automation.\nExperience in customer segmentation, cohort analysis, and campaign optimization.\nKnowledge of Email, WhatsApp, SMS, Push Notifications, and In-App engagement channels.\nStrong analytical skills with the ability to interpret campaign and customer data.\nFamiliarity with A/B testing methodologies and performance measurement.\nBasic understanding of SQL and analytics tools is a plus.\nExcellent communication and stakeholder management skills.\nPreferred Experience\nExperience working in E-commerce, Fintech, Consumer Internet, HealthTech, EdTech, Gaming, Subscription, or Marketplace businesses.\nExposure to retention, loyalty, subscription, or repeat purchase programs.\nExperience handling large customer databases and high-volume campaigns.","description_format":"text","description_chars":2749,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Crowdfunding & P2P Lending"],"lifecycle":[{"event":"open","at":"2026-10-16T16:05:04Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring 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