{"id":1665293,"url":"https://alion.io/job/keurig-dr-pepper-director-data-intelligence-digital-shelf","title":"Director, Data Intelligence - Digital Shelf","company":{"id":16388,"name":"Keurig Dr Pepper","domain":"keurigdrpepper.com","url":"https://alion.io/company/media-keurig-dr-pepper","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"B","score":84,"open_postings":88,"ghost_share":0.045,"stale_share":0.466,"repost_share":0.114,"time_to_fill_p50_days":32,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Frisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":155500,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false}],"status":"live","first_seen_at":"2026-08-25T19:34:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-30T12:56:34Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":65},"description":"Job Overview:\nThe Director, Digital Shelf will lead Keurig Dr Pepper’s enterprise digital shelf strategy and capabilities, ensuring KDP brands and products are easy to discover, compelling to shop, accurate, compliant, and optimized for conversion across retailer and marketplace platforms.\nThis leader will establish the standards, operating model, and performance measures required to win at the digital shelf, connecting brand strategy, product content, and eCommerce priorities to increase Search Share of Voice, product discoverability, content quality, and commercial performance.\nWorking across Brand, Sales, Commercial, Data & Analytics, Technology, and other cross-functional partners, the Director will build scalable capabilities and drive continuous improvement in digital shelf performance, while preparing KDP for the future of AI-enabled product discovery, answer engine optimization, and agentic commerce.\nKey Responsibilities\nStrategy\nDefine and lead KDP’s digital shelf strategy, establishing priorities across brands, categories, retailers, and marketplaces.\n\nShape the vision for digital shelf capabilities as a growth enabler of eCommerce, omnichannel execution, and brand building.\n\nDemonstrate business value of digital shelf by linking capability, content and performance improvements to measurable outcomes.\n\nShare of Voice & AI Discoverability\nIncrease product discoverability and Search Share of Voice by optimizing content for priority keywords and retailer search algorithms.\n\nLead KDP’s strategy for retail search visibility, AI-enabled product discovery, and agentic commerce across retailers and marketplaces.\n\nShape PDP and content architecture to maximize product discoverability and conversion, optimizing content hierarchy, modularity, and enhanced content for both traditional search and AI-driven experiences.\n\nContent Excellence\nSet standards for digital shelf excellence across content quality, discoverability, availability, ratings and reviews, and conversion.\n\nDrive performance improvement through content-health assessments, competitive benchmarking, and retailer evaluations.\n\nLead product content and creative optimization\n\nEnsure content aligns retailer requirements, brand strategy, consumer needs, and regulatory standards.\n\nContent Operations\nBuild scalable processes, playbooks, and automation that drive consistency while maintaining category, product, consumer, and retailer needs.\n\nContinuously optimize digital shelf content to drive business results.\n\nPartner with Technology, Packaging, Master Data, Regulatory, Legal, and Brand to improve content accuracy, speed, and scalability.\n\nTeam and Partner Leadership\nBuild, lead, and develop a high-performing digital shelf team.\n\nSet clear objectives, accountability, and support individual growth and career development.\n\nFoster a culture of collaboration, experimentation, and continuous improvement.\n\nTotal Rewards:\nSalary Range: $155,500 - $200,000\nActual placement within the compensation range may vary depending on experience, skills, and other factors\nBenefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement\nAnnual bonus based on performance and eligibility\nRequirements:\nQualifications\n8+ years of experience in digital shelf operations, eComm, content optimization, SEO roles, with demonstrated commercial impact.\n\nBachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.\n\nSuccess leading digital shelf or eCommerce capabilities at scale, with measurable improvements in discoverability, content quality, conversion, or commercial performance.\n\nProven ability to translate data and performance insights into priorities, actions, and measurable business outcomes.\n\nExpertise in digital shelf fundamentals, including retailer search/SEO, PDP content, ratings and reviews, content syndication, and retailer requirements.\n\nDemonstrated ability to automate and simplify operations, using technology, workflows, and scalable processes to improve speed, accuracy, and efficiency.\n\nExperience with digital commerce technologies, including Salsify or comparable PIM/content syndication platforms, DAM, digital shelf analytics, and retailer item-setup systems.\n\nStrong understanding of retailer and marketplace ecosystems, including how product data, content, search algorithms, and retail execution influence discoverability and conversion.\n\nExperience leading complex, cross-functional programs\n\nStrong people and leadership, with success developing teams, influencing senior stakeholders, and driving change.\n\nPreferred Qualifications\nExperience in CPG, beverage, food, or other multi-brand environment.\n\nExperience across major omnichannel retailers including Walmart, Amazon, grocery, club, and other retail channels.\n\nExperience with keyword strategy, content testing, benchmarking, scorecards, and digital shelf measurement.\n\nKnowledge of AI-enabled search, AEO, automation, and emerging commerce models, with the ability to translate new capabilities into practical business applications.\n\nCompany Overview:\nKeurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.\nWe strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.\nWhatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?\nKeurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law\nA.I. Disclosure:\nKDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to  in lieu of clicking Apply. 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