{"id":2256756,"url":"https://alion.io/job/keysight-marketing-engineer","title":"Marketing Engineer","company":{"id":53596,"name":"Keysight","domain":"keysight.com","url":"https://alion.io/company/keysight","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jibe","truth_index":{"grade":"B","score":75,"open_postings":120,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Industrial Engineering","role_family":"Industrial Engineering","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":16000,"max_usd":35000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4414},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-05-22T02:38:00Z","employer_posted_date":"2026-10-11","last_verified_at":"2026-10-12T04:12:44Z","board_verified":true,"closed_at":null,"days_open":143,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":143},"description":"OverviewKeysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.\nOur award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.\nMIM (Market Initiative Manager) job in Hanoi, Vietnam. The person develops and executes integrated marketing plans to drive business growth in Vietnam, combining in-person events (seminars, tradeshows) with digital campaigns (EDM, webinars, web promotions). Collaborates closely with sales to prioritize opportunities, supports localization of marketing content, and coordinates with regional marketing teams for execution.\nResponsibilities\nDevelop quarterly and annual marketing plans to drive business growth in Vietnam. \nPlan and execute in-person marketing programs, including technical seminars and tradeshow participation.\nExecute global digital marketing programs in Vietnam, including e-direct mail campaigns, webinars, advertising, and web promotions.\nSupport localization and translation of marketing materials by proofreading and modifying English webinar content, e-direct mail copy, and website content. \nAlign with the sales team to identify priority areas and address key growth opportunities. \nWork with the event marketing team in a remote location and support local marketing logistics in Vietnam.\nMonitor industry and competitors trend on a monthly basis and report insights to management.\nDevelop and manage quarterly and annual budgets for marketing campaigns. \nMonitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.\nQualifications\nGeneral Qualification\nBachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.\n3-7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high-tech industry.\nStrong understanding of electronic measurement, wireless, semiconductor, or system-level test technologies (depending on assigned business area).\nLanguage skills: Native Vietnamese, English Proficiency both in written and verbal\nUnderstanding of integrated marketing and communication (IMC)\nProven ability to translate complex technical concepts into clear, customer-focused marketing messages and value propositions.\nHands-on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.\nExperience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.\nAbility to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross-functional environment.\nStrong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.\nExperience with digital marketing programs (e.g., webinars, e-direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.\nSelf-motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.\nStrong analytical and problem-solving skills, with attention to detail and execution quality.\nPreferred Qualification\nSpoken and written Chinese skills to address China+1 opportunities\nPrior experience in semiconductors, wireless communications (5G/6G), aerospace & defense, automotive, or data center markets.\nExperience working in a regional or APAC environment, including localization or local-language marketing execution.\nFamiliarity with competitive analysis, positioning, and go-to-market strategy\nDevelop quarterly and annual marketing plans to drive business growth in Vietnam. \nPlan and execute in-person marketing programs, including technical seminars and tradeshow participation.\nExecute global digital marketing programs in Vietnam, including e-direct mail campaigns, webinars, advertising, and web promotions.\nSupport localization and translation of marketing materials by proofreading and modifying English webinar content, e-direct mail copy, and website content. \nAlign with the sales team to identify priority areas and address key growth opportunities. \nWork with the event marketing team in a remote location and support local marketing logistics in Vietnam.\nMonitor industry and competitors trend on a monthly basis and report insights to management.\nDevelop and manage quarterly and annual budgets for marketing campaigns. \nMonitor and analyze the ROI and effectiveness of marketing programs, and incorporate improvement opportunities into future initiatives.\nGeneral Qualification\nBachelor’s degree or higher in Electrical Engineering, Electronics, Computer Engineering, Physics, or a related technical field.\n3-7+ years of experience in technical marketing, applications engineering, field engineering, or a related role within the test & measurement, semiconductor, communications, or high-tech industry.\nStrong understanding of electronic measurement, wireless, semiconductor, or system-level test technologies (depending on assigned business area).\nLanguage skills: Native Vietnamese, English Proficiency both in written and verbal\nUnderstanding of integrated marketing and communication (IMC)\nProven ability to translate complex technical concepts into clear, customer-focused marketing messages and value propositions.\nHands-on experience developing technical marketing assets, such as presentations, solution briefs, application notes, demo scripts, or white papers.\nExperience supporting product demonstrations, customer briefings, seminars, webinars, and industry events.\nAbility to collaborate effectively with Product Management, Sales, and Regional Marketing teams in a cross-functional environment.\nStrong communication skills, with the ability to present confidently to technical customers, partners, and internal stakeholders.\nExperience with digital marketing programs (e.g., webinars, e-direct mail, web promotions) and familiarity with marketing performance metrics such as MQLs, pipeline contribution, and ROI.\nSelf-motivated with the ability to work independently, manage multiple priorities, and meet aggressive timelines.\nStrong analytical and problem-solving skills, with attention to detail and execution quality.\nPreferred Qualification\nSpoken and written Chinese skills to address China+1 opportunities\nPrior experience in semiconductors, wireless communications (5G/6G), aerospace & defense, automotive, or data center markets.\nExperience working in a regional or APAC environment, including localization or local-language marketing execution.\nFamiliarity with competitive analysis, positioning, and go-to-market strategy","description_format":"text","description_chars":7298,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Vietnamese","level":"Proficiency (C2)","optional":false},{"language":"Chinese","level":"All levels","optional":true},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth 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