{"id":2256849,"url":"https://alion.io/job/keysight-marketing-initiative-manager","title":"Marketing Initiative Manager","company":{"id":53596,"name":"Keysight","domain":"keysight.com","url":"https://alion.io/company/keysight","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jibe","truth_index":{"grade":"B","score":83,"open_postings":106,"ghost_share":0,"stale_share":0.698,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Hachiōji, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":77000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2798},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Domo","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-02-09T09:17:00Z","employer_posted_date":"2026-10-11","last_verified_at":"2026-10-21T05:42:08Z","board_verified":true,"closed_at":null,"days_open":254,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":253},"description":"OverviewKeysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.\nOur award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.\nResponsibilities\nLead field marketing and outbound demand generation initiatives for the Digital Photonics and Network Test & Security portfolio in Japan. Collaborate closely with Portfolio Marketing, Sales, Channel Partners, Technical Experts, and the Lead Development Representative (LDR) team to drive customer acquisition, pipeline generation, and revenue growth.\nAnalyze customer segments, market opportunities, and competitive landscapes, and translate these insights into integrated go-to-market (GTM) and outbound marketing campaigns. Plan and execute marketing initiatives that increase market awareness, generate qualified leads, and accelerate business growth.\nDefine target personas within strategically selected customer segments and develop marketing programs tailored to each stage of the customer buying journey. Execute demand generation programs that increase customer engagement, marketing-qualified leads (MQLs), pipeline growth, and revenue.\nDrive business growth across Japan, with a particular focus on expanding business within small- and mid-sized accounts through scalable marketing programs, channel marketing, regional initiatives, and partner collaboration.\nAssess customer buying stages and deliver the right information at the right time to nurture prospects and accelerate their progression through the sales funnel. Collaborate with the telecall nurturing team to align campaigns, messaging, and target audiences, maximizing lead nurturing effectiveness and conversion rates.\nIntegrate digital and in-person marketing, events, webinars, channel marketing, content marketing, and account-based marketing (ABM) initiatives to deliver a seamless customer journey, improve marketing effectiveness, and maximize order growth.\nQualifications\nLocation: Japan\nLanguage: Japanese (Native-level), English (Business-level)\nBachelor’s degree or higher in a science or engineering field\n\nMinimum of 3 years of professional experience in marketing\n\nHands-on experience with marketing, CRM, and business analytics tools (e.g., Eloqua, Salesforce, DOMO)\n\nPC Skills: Microsoft Excel, PowerPoint, Word\nBonusManagement Experience\nB-to-B Sales (especially internal sales) Experience\nData Analytics Skill\nElectronics Test and Measurement knowledge\n\nCareers Privacy Statement ***Keysight is an Equal Opportunity Employer.***\nLead field marketing and outbound demand generation initiatives for the Digital Photonics and Network Test & Security portfolio in Japan. Collaborate closely with Portfolio Marketing, Sales, Channel Partners, Technical Experts, and the Lead Development Representative (LDR) team to drive customer acquisition, pipeline generation, and revenue growth.\nAnalyze customer segments, market opportunities, and competitive landscapes, and translate these insights into integrated go-to-market (GTM) and outbound marketing campaigns. Plan and execute marketing initiatives that increase market awareness, generate qualified leads, and accelerate business growth.\nDefine target personas within strategically selected customer segments and develop marketing programs tailored to each stage of the customer buying journey. Execute demand generation programs that increase customer engagement, marketing-qualified leads (MQLs), pipeline growth, and revenue.\nDrive business growth across Japan, with a particular focus on expanding business within small- and mid-sized accounts through scalable marketing programs, channel marketing, regional initiatives, and partner collaboration.\nAssess customer buying stages and deliver the right information at the right time to nurture prospects and accelerate their progression through the sales funnel. Collaborate with the telecall nurturing team to align campaigns, messaging, and target audiences, maximizing lead nurturing effectiveness and conversion rates.\nIntegrate digital and in-person marketing, events, webinars, channel marketing, content marketing, and account-based marketing (ABM) initiatives to deliver a seamless customer journey, improve marketing effectiveness, and maximize order growth.\nLocation: Japan\nLanguage: Japanese (Native-level), English (Business-level)\nBachelor’s degree or higher in a science or engineering field\n\nMinimum of 3 years of professional experience in marketing\n\nHands-on experience with marketing, CRM, and business analytics tools (e.g., Eloqua, Salesforce, DOMO)\n\nPC Skills: Microsoft Excel, PowerPoint, Word\nBonusManagement Experience\nB-to-B Sales (especially internal sales) Experience\nData Analytics Skill\nElectronics Test and Measurement knowledge\n\nCareers Privacy Statement ***Keysight is an Equal Opportunity Employer.***","description_format":"text","description_chars":5346,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Japanese","level":"Proficiency (C2)","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Japan","iso":"JP","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Simulation & Digital Twin Software","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-11T04:03:35Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.209,"p_room":0.28,"age_days":253,"expected_fill_days":41,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/keysight-marketing-initiative-manager","json_url":"https://alion.io/job/keysight-marketing-initiative-manager.json","meta":{"generated_at":"2026-10-21T10:18:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14604,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":53596},"rest":"https://alion.io/mcp/rest/get_company?id=53596"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkeysight-marketing-initiative-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkeysight-marketing-initiative-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkeysight-marketing-initiative-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/keysight-marketing-initiative-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkeysight-marketing-initiative-manager"}]}