{"id":2256666,"url":"https://alion.io/job/keysight-seo-geo-specialist","title":"SEO & GEO Specialist","company":{"id":53596,"name":"Keysight","domain":"keysight.com","url":"https://alion.io/company/keysight","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jibe","truth_index":{"grade":"B","score":83,"open_postings":106,"ghost_share":0,"stale_share":0.698,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["George Town, Malaysia"],"countries":["MY"],"hiring_countries":["MY"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":16000,"max_usd":29000,"period":"year","method":"role_seniority_country_cell","sample_n":11},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"GA4","optional":false},{"name":"Gemini","optional":false},{"name":"LLM","optional":false},{"name":"Perplexity","optional":false},{"name":"Screaming Frog","optional":false}],"status":"live","first_seen_at":"2026-07-14T07:47:00Z","employer_posted_date":"2026-10-11","last_verified_at":"2026-10-23T13:00:47Z","board_verified":true,"closed_at":null,"days_open":101,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":101},"description":"OverviewKeysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.\nOur award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.\nAbout the Role\nWe are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.\nAs search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.\nWorking closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.\nThis position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.\nResponsibilities\nSearch & AI Visibility Strategy\nDevelop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.\nLead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.\nIdentify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.\nDevelop content optimization roadmaps that improve topical authority and search performance.\nPartner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.\nRecommend improvements that increase content clarity, authority, citation potential, and answer relevance.\nCollaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.\nAnalytics & Performance Measurement\nMonitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.\nDevelop dashboards and reports that measure SEO and GEO performance.\nTranslate insights into actionable recommendations that improve discoverability and business outcomes.\nTrack emerging AI search metrics and recommend new KPIs as search behavior evolves.\nCross-functional Collaboration\nServe as an internal SEO and GEO subject matter expert for marketing and product teams.\nPartner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.\nCollaborate with Brand teams to ensure messaging aligns with search optimization opportunities.\nWork closely with analytics, web, and technical teams to prioritize optimization initiatives.\nShare SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.\nInnovation & Continuous Improvement\nStay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.\nEvaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.\nDesign and execute experiments to improve AI citations, answer visibility, and organic performance.\nIdentify emerging risks and opportunities within the rapidly evolving AI search landscape.\nQualifications\nRequired Qualifications\nBachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.\n 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.\nHands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.\nExperience optimizing content for AI-generated search platforms and LLM-powered experiences.\nStrong understanding of:On-page SEO\nTechnical SEO\nKeyword research\nContent optimization\nSearch intent\nOrganic performance measurement\n\nExperience using enterprise SEO platforms such as:BrightEdge\nConductor\nSEMrush\nScreaming Frog\nGoogle Search Console\nGoogle Analytics (GA4)\n\nStrong analytical skills with experience interpreting SEO and website performance data.\nExcellent communication and stakeholder management skills.\nAbility to manage multiple priorities in a fast-paced environment.\nCareers Privacy Statement ***Keysight is an Equal Opportunity Employer.***\nSearch & AI Visibility Strategy\nDevelop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.\nLead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.\nIdentify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.\nDevelop content optimization roadmaps that improve topical authority and search performance.\nPartner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.\nRecommend improvements that increase content clarity, authority, citation potential, and answer relevance.\nCollaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.\nAnalytics & Performance Measurement\nMonitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.\nDevelop dashboards and reports that measure SEO and GEO performance.\nTranslate insights into actionable recommendations that improve discoverability and business outcomes.\nTrack emerging AI search metrics and recommend new KPIs as search behavior evolves.\nCross-functional Collaboration\nServe as an internal SEO and GEO subject matter expert for marketing and product teams.\nPartner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.\nCollaborate with Brand teams to ensure messaging aligns with search optimization opportunities.\nWork closely with analytics, web, and technical teams to prioritize optimization initiatives.\nShare SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.\nInnovation & Continuous Improvement\nStay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.\nEvaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.\nDesign and execute experiments to improve AI citations, answer visibility, and organic performance.\nIdentify emerging risks and opportunities within the rapidly evolving AI search landscape.\nRequired Qualifications\nBachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.\n 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.\nHands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.\nExperience optimizing content for AI-generated search platforms and LLM-powered experiences.\nStrong understanding of:On-page SEO\nTechnical SEO\nKeyword research\nContent optimization\nSearch intent\nOrganic performance measurement\n\nExperience using enterprise SEO platforms such as:BrightEdge\nConductor\nSEMrush\nScreaming Frog\nGoogle Search Console\nGoogle Analytics (GA4)\n\nStrong analytical skills with experience interpreting SEO and website performance data.\nExcellent communication and stakeholder management skills.\nAbility to manage multiple priorities in a fast-paced environment.\nCareers Privacy Statement ***Keysight is an Equal Opportunity Employer.***","description_format":"text","description_chars":8979,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Malaysia","iso":"MY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Simulation & Digital Twin Software","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-10-11T03:56:46Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.313,"p_room":0.28,"age_days":100,"expected_fill_days":41,"reasons":["conf:2","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/keysight-seo-geo-specialist","json_url":"https://alion.io/job/keysight-seo-geo-specialist.json","meta":{"generated_at":"2026-10-23T14:54:24Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22449,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":53596},"rest":"https://alion.io/mcp/rest/get_company?id=53596"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkeysight-seo-geo-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkeysight-seo-geo-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkeysight-seo-geo-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/keysight-seo-geo-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkeysight-seo-geo-specialist"}]}