{"id":1609246,"url":"https://alion.io/job/kidde-marketing-lead","title":"Marketing Lead","company":{"id":712970,"name":"Kidde","domain":"kidde.com","url":"https://alion.io/company/kidde-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":78,"open_postings":22,"ghost_share":0,"stale_share":0.864,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Cambridge, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":75000,"max_usd":141000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":27},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-17T04:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-13T04:52:12Z","board_verified":true,"closed_at":null,"days_open":57,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":57},"description":"Role: UK Marketing LeadLocation: Cambridge, United Kingdom (Hybrid)\nLocation: United Kingdom (Hybrid)\nContract Type: Permanent\n\nKidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. Our smoke and carbon monoxide alarms help prevent injuries and minimize damage by alerting people to dangers earlier, while our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes.\n\nAbout the role\n\nWe are looking for a commercially minded UK Marketing Lead to drive growth across one of our most important markets.\n\nAs part of the EMEA Marketing team, you will be responsible for developing and executing the UK marketing plan, ensuring local priorities are aligned with regional business objectives and growth strategies.\n\nWorking closely with UK Sales, Product Management and EMEA Marketing colleagues, you will identify growth opportunities and deliver marketing programmes that strengthen customer engagement and support business growth.\n\nThis is a hands-on role offering significant ownership, visibility and the opportunity to make a meaningful impact on the growth of the UK business.\n\nKey Responsibilities\n\nMarket Strategy & Planning\nDevelop and execute the UK marketing plan aligned with business objectives and growth priorities\nIdentify growth opportunities across customers, channels and product categories\nTranslate EMEA strategies into impactful UK marketing programmes and activations\nGenerate market insights and recommendations to support commercial decision-making\nBuild business cases for marketing initiatives and customer investments\nAct as the voice of the UK market within the wider EMEA organisation\n\nCommercial Partnership\nPartner closely with UK Sales team to drive customer acquisition, category growth and revenue opportunities\nDevelop customer and channel marketing programmes aligned to commercial priorities and growth plans\nCollaborate with Sales and Product Management to shape customer propositions and go-to-market plans\nEnsure marketing investment is focused on opportunities that deliver measurable business impact.\n\nCampaigns & Activation\nPlan and execute integrated marketing campaigns that support UK business objectives and growth priorities\nLead local activation of product launches, promotional initiatives and seasonal campaigns\nDevelop customer-focused marketing programmes that drive awareness, engagement and demand\nCoordinate participation in trade shows, customer events and industry activities\nEnsure consistent and effective brand execution across all customer touchpoints\nWork with internal teams and external partners to deliver high-quality marketing activities on time and within budget\n\nPerformance & Analytics\nDefine and track KPIs to measure marketing effectiveness, customer engagement and business impact\nMonitor campaign, channel and programme performance, using insights to optimise future activity\nEvaluate the ROI of marketing investments and make recommendations to maximise effectiveness\nProvide clear performance reporting and actionable insights to key stakeholders\nManage the UK marketing budget, ensuring resources are allocated to the highest-impact opportunities\n\nExperience & Skills\nA few years of experience in marketing, ideally in a commercially focused role\nProven track record of delivering marketing initiatives that drive business growth and customer engagement\nStrong project management skills, with the ability to manage multiple priorities and deliver to deadlines\nExcellent communication and stakeholder management skills\nAnalytical mindset with the ability to interpret data, identify insights and make recommendations\nSelf-starter with the ability to work independently and take ownership of projects\n\nPersonal Attributes\nCommercially minded and results driven\nProactive, adaptable and comfortable working in a fast-paced environment\nCurious and customer-focused, with a passion for identifying growth opportunities\nCollaborative team player with strong relationship-building skills\n\nWhat success looks like\nA clear UK marketing action plan is established, executed effectively and delivers against agreed business objectives.\nCampaigns, launches and activations drive measurable customer engagement and business impact.\nMarketing investments are targeted, measurable and focused on growth opportunities.\n\nWhat we offer \nWe offer excellent development opportunities, a competitive salary and exceptional benefits including the following:\nFlexible working arrangements\nCareer progression opportunities\nMobile Phone and Laptop\n\nYour journey with us\n\nWe always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:\nInitial call with our sourcing/recruitment team\nIntroductory conversation with the hiring manager\nMarketing task\nPresentation and discussion of the task with key stakeholders\nDecision\n\nOur commitment to you\nAs an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.\nWe’re excited for you to join us and make a difference.","description_format":"text","description_chars":5838,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Growth opportunities"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Locks, Safes & Home Security Products"],"lifecycle":[{"event":"open","at":"2026-10-01T20:06:50Z"}],"visa":[],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.503,"p_room":0.36,"age_days":57,"expected_fill_days":33,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/kidde-marketing-lead","json_url":"https://alion.io/job/kidde-marketing-lead.json","meta":{"generated_at":"2026-10-13T06:09:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9620,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":712970},"rest":"https://alion.io/mcp/rest/get_company?id=712970"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkidde-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkidde-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkidde-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kidde-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkidde-marketing-lead"}]}