{"id":1609195,"url":"https://alion.io/job/kidde-retail-sales-director","title":"Retail Sales Director","company":{"id":712970,"name":"Kidde","domain":"kidde.com","url":"https://alion.io/company/kidde-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":{"grade":"B","score":81,"open_postings":18,"ghost_share":0,"stale_share":0.778,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cambridge, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":89000,"max_usd":191000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":56},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T22:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-24T12:17:58Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"Role: Retail Sales Director Country: UKLocation: Dependent on applicant. The business expects the successful candidate to work from the Cambridge office approximately one day per week.Travel: 30% of the time\nContract Type: Full Time\n\nKidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. By building upon our combined experience and expertise, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.\n\nPurpose of the Role\nTo lead and grow the UK Retail business by driving new customer acquisition, expanding existing customer relationships, and delivering sustainable revenue and profit growth. The Retail Sales Director is accountable for the overall commercial performance of the retail channel, including sales growth, customer development, market share expansion, forecasting accuracy, and team performance. The role requires strong commercial leadership, disciplined execution, and ownership of results while building a high-performing, accountable sales culture.\n\nKey Responsibilities\nBusiness Growth & Customer Acquisition\nOwn retail channel revenue, profit and market share performance.\nWin new customers and expand distribution across key retail channels.\nDevelop and grow strategic customer relationships to deliver sustainable growth.\nLead commercial negotiations and execute growth strategies that increase market penetration and profitability.\nCustomer & Account Leadership\nDevelop and execute customer growth plans with key retail partners.\nMaximise revenue, profitability, customer retention and share of wallet.\nIdentify and execute opportunities for range expansion, promotions and new product introductions.\nSales Leadership\nLead, coach and develop a high-performing sales team.\nCreate a culture of ownership, accountability and execution.\nSet clear objectives and hold the team accountable for delivering results.\nCommercial Planning & Execution\nOwn the sales forecast and demand planning process.\nPartner with Operations and Supply Chain to ensure forecast accuracy, inventory optimisation and customer service excellence.\nExperience – Essential\nProven success leading retail sales teams and delivering revenue growth.\nDemonstrated track record of winning new business and growing strategic accounts.\nExperience owning revenue, profit and margin performance.\nStrong commercial negotiation, customer management and leadership capability.\nExperience within a consumer products, FMCG, retail or manufacturing environment.\nFire safety, electrical products or adjacent category experience highly desirable\n\nSuccess Measures\nDelivery of revenue, profit and market share targets.\nNew customer acquisition and distribution gains.\nGrowth and retention of existing customers.\nSales team engagement and performance.\nForecast accuracy and execution excellence.\n\nWe offer excellent development opportunities, a competitive salary and exceptional benefits including the following:\nBe part of a globally respected brand under Kidde Global Solutions.\nCompetitive salary package, incentives, and career development opportunities.\nCompany vehicle or allowance \nHybrid/flexible working arrangements\nLaptop and smartphone\nCareer progression opportunities\n\nYour journey with us\nWe always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:\nInitial call with our sourcing/recruitment team\nInterview with the Hiring Manager \nInterview with EMEA General Manager\n\nOur commitment to you\nAs an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.\nWe’re excited for you to join us and make a difference.","description_format":"text","description_chars":4495,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Locks, Safes & Home Security Products"],"lifecycle":[{"event":"open","at":"2026-10-01T20:06:50Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.628,"p_room":0.9,"age_days":30,"expected_fill_days":47,"reasons":["conf:2","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/kidde-retail-sales-director","json_url":"https://alion.io/job/kidde-retail-sales-director.json","meta":{"generated_at":"2026-10-24T14:14:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20463,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":712970},"rest":"https://alion.io/mcp/rest/get_company?id=712970"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkidde-retail-sales-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkidde-retail-sales-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkidde-retail-sales-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kidde-retail-sales-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkidde-retail-sales-director"}]}