{"id":772867,"url":"https://alion.io/job/kinship-marketing-lead","title":"Marketing Lead","company":{"id":679207,"name":"Kinship","domain":"kinship.io","url":"https://alion.io/company/kinship-2","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":8,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":146000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":39},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-01-08T06:42:02Z","employer_posted_date":"2026-01-08","last_verified_at":"2026-11-05T09:20:45Z","board_verified":true,"closed_at":null,"days_open":301,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":300},"description":"Shape how an entire industry understands Kinship\nHey there - we're Kinship\nWe’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos.\nPeople across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in.\nWe’re looking for a Marketing Lead to own how Kinship shows up in the world-our messaging, content, and brand.\nThis isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space.\nIf you care deeply about clarity, taste, and craft-and you enjoy owning problems end to end-you’ll feel at home here.\nIn this role, you will:\nOwn Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email\n\nTurn product features and releases into clear, compelling narratives that people actually understand\n\nDrive inbound lead generation through consistent, high-quality content (no outbound or cold calling)\n\nShape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate\n\nDecide what gets published, when, and why-balancing long-term brand building with short-term impact\n\nYou’ll spend your time on things like:\nKeeping the website up to date as a living product asset-not a static brochure\n\nRunning a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters)\n\nLeading pain-point-focused content campaigns based on real Revit and workflow frustrations\n\nWorking closely with the team to turn deep technical knowledge into strong, readable content\n\nSupporting high-quality video content that shows Kinship in action\n\nIdentifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility\n\nWe think your background probably includes:\nSeveral years (ideally 5+) working in B2B, SaaS, or technical product marketing\n\nExperience being the most senior marketer in a small or growing team\n\nStrong writing and editing instincts-you know when something is clear and compelling\n\nComfort owning strategy and execution, without layers of process\n\nExperience working closely with product and sales/CS teams\n\nYou’re probably someone who:\nEnjoys figuring things out when there isn’t a clear answer yet\n\nCares about tone, structure, and clarity-not just volume or reach\n\nIs allergic to generic LinkedIn marketing and buzzwords\n\nLikes building things properly, even if it takes a little longer\n\nWants real ownership and influence, not just a title\n\nWhat we offer:\nCompetitive salary (based on experience and location)\n\nA beautiful, plant-filled office in central London (by Southwark tube station) and good coffee (obviously)\n\nA no-BS team of people who love building great software together\n\nThe chance to shape a brand-and a category-while it’s still being defined\n\nA company that insists on work-life balance","description_format":"text","description_chars":3085,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["CAD, PLM & BIM 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