{"id":3063528,"url":"https://alion.io/job/kmc-solutions-senior-website-content-coordinator-cro-focused","title":"SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)","company":{"id":2968,"name":"KMC Solutions","domain":"kmc.solutions","url":"https://alion.io/company/kmc-solutions","size_band":"5000+","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":85,"open_postings":53,"ghost_share":0,"stale_share":0.604,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Administrative","role_family":"Administrative","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Makati, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10000,"max_usd":19000,"period":"year","method":"role_seniority_country_cell","sample_n":12},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"Webflow","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-09-29T15:08:17Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-28T21:17:15Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)\nMakati City, PhilippinesWork From HomeMarketing (Digital/Traditional)Posted Sep 29\nMake your next big career move by applying as KMC Solutions’ next SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)\nIn this role, you will help build, maintain, and continuously improve the digital shopping experience for a US-based eCommerce and lifestyle brand. You will work closely with Marketing, Creative, Engineering, and eCommerce teams to bring campaigns, promotions, product launches, and customer-facing website experiences to life.\nThis is a hands-on website execution and optimization role where you will build and manage landing pages using CMS and visual page-building tools, execute website updates, perform thorough QA, support A/B testing, and use analytics and customer behavior insights to identify opportunities to improve conversion and usability.\nAs a senior-level contributor, you will independently manage projects from brief through build, QA, launch, and optimization while maintaining a polished, accurate, mobile-friendly, and customer-focused website experience.\nOn top of your salary, here are the exciting benefits you can look forward to:\nWork directly with US-based Marketing, Creative, Engineering, and eCommerce teams.\nOwn meaningful website projects from brief through build, QA, launch, and optimization.\nGain hands-on exposure to eCommerce conversion optimization, A/B testing, analytics, SEO, and customer behavior.\nUse modern CMS, website-building, analytics, and AI tools as part of your day-to-day work.\nHave the opportunity to influence the digital customer experience through your ideas and recommendations.\nJoin a collaborative environment where independent thinking, ownership, and continuous improvement are encouraged.\nBuild experience supporting a fast-paced US eCommerce and lifestyle brand.\nThe main responsibilities of a SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED) include:\nBuild and maintain campaign, acquisition, and promotional landing pages using CMS and visual/drag-and-drop website-building tools.\nTranslate campaign briefs, creative assets, copy, and business objectives into polished, conversion-focused digital experiences.\nMake thoughtful decisions around page structure, content hierarchy, imagery, messaging, calls to action, and mobile usability.\nExecute website updates supporting product launches, seasonal campaigns, promotions, merchandising, and other marketing initiatives.\nIndependently manage website assignments from initial request through build, QA, launch, and post-launch review.\nApply eCommerce, UX, accessibility, and conversion best practices to improve the customer experience and reduce friction.\nConduct thorough QA across desktop and mobile, including links, buttons, forms, imagery, content, formatting, and interactive components.\nUse GA4 and other analytics tools to evaluate website and landing-page performance, identify trends, and recommend actionable improvements.\nBuild and support A/B tests, monitor results, and apply learnings to future website experiences.\nUse customer behavior insights, including heatmaps and session recordings when available, to identify optimization opportunities.\nMaintain on-page SEO elements including page titles, meta descriptions, headings, alt text, internal linking, and content structure.\nProactively identify website issues, usability concerns, and opportunities for improvement before they impact the customer experience.\nCollaborate closely with US-based Marketing, Creative, Engineering, and eCommerce teams to deliver accurate and timely website experiences.\nUse AI tools such as ChatGPT to support research, analysis, content development, and problem-solving while independently validating outputs and applying sound judgment.\nTo apply, you must be an expert on the following requirements:\n3+ years of hands-on experience working with eCommerce websites, landing pages, website content, digital merchandising, or a similar digital role.\nStrong hands-on experience using CMS or visual/drag-and-drop website-building platforms such as Shopify, Webflow, WordPress, Unbounce, Instapage, Landingi, or similar tools.\nProven ability to independently build polished, mobile-friendly, conversion-focused landing pages without relying on coding.\nStrong understanding of eCommerce, landing-page, UX, and conversion rate optimization (CRO) best practices.\nStrong visual judgment across page layout, content hierarchy, spacing, imagery, calls to action, and mobile experiences.\nHands-on experience using GA4 or similar website analytics tools to evaluate performance and identify actionable opportunities.\nWorking knowledge of A/B testing, including building test variations, monitoring performance, and applying learnings to future website improvements.\nSolid understanding of on-page SEO, including metadata, headings, alt text, internal linking, and content structure.\nExceptional attention to detail with strong website QA practices across desktop and mobile.\nAbility to independently manage multiple website projects from brief through build, QA, launch, and optimization.\nStrong written and verbal English communication skills with the ability to clearly explain website recommendations and decisions.\nComfortable using AI tools such as ChatGPT for research, analysis, content development, and problem-solving while critically evaluating and validating outputs.\nIt will also be favorable if you are knowledgeable in:\nBasic HTML and CSS for understanding website structure and making minor adjustments when needed.\nHeatmapping and session-recording tools for analyzing customer behavior and identifying usability opportunities.\neCommerce merchandising, including product placement, featured content, and promotional modules.\nAccessibility best practices for creating more usable and inclusive digital experiences.\nSEO considerations for AI-powered and evolving search experiences.\nWriting and editing concise website copy, including headlines, calls to action, and supporting content.\nExperience supporting US-based eCommerce, retail, fashion, or lifestyle brands.\nFamiliarity with AI-assisted workflows for website content, analysis, research, and optimization.\nExperience working cross-functionally with Marketing, Creative, Engineering, and eCommerce teams.\nMarketing (Digital/Traditional)\n Applying takes about a minute\nKnow someone for this?\nRefer them in a few clicks and track their progress from your referrals dashboard.","description_format":"text","description_chars":6494,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Lifestyle","Coworking & Shared Office","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-10-22T07:14:53Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely 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