{"id":3289450,"url":"https://alion.io/job/kmk-consulting-manager-marketing-analytics-multi-touch-attribution","title":"Manager, Marketing Analytics (Multi-Touch Attribution)","company":{"id":4377762,"name":"KMK Consulting","domain":"kmkconsulting.com","url":"https://alion.io/company/kmk-consulting","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Databricks","optional":false},{"name":"GDPR","optional":false},{"name":"Google BigQuery","optional":false},{"name":"HIPAA","optional":false},{"name":"Python","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Veeva","optional":false}],"status":"live","first_seen_at":"2026-10-22T06:05:46Z","employer_posted_date":null,"last_verified_at":"2026-10-22T06:05:46Z","board_verified":false,"closed_at":null,"days_open":8,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":8},"description":"Manager, Multi-Touch Attribution (MTA) Team: Commercial Analytics \nEmployment type: Full-time Role Summary We are seeking a Manager of Multi-Touch Attribution to lead client engagements that measure how HCP and patient touchpoints, including field detailing, digital, paid media, email, congress, and medical education, contribute to prescription outcomes. You will own end-to-end attribution projects for pharma and biotech clients, from data integration and methodology design through stakeholder recommendations and budget reallocation guidance. You will also lead and develop a small team of consultants and analysts, and serve as a trusted advisor to brand, commercial operations, and marketing leaders. \nKey Responsibilities Lead client MTA engagements from scoping through delivery, setting timelines, budgets, and success criteria with client stakeholders. \n\nDesign attribution frameworks that combine rules-based, probabilistic, and algorithmic approaches (e.g., Markov chain, Shapley value, logistic or Bayesian models), and document their assumptions and limitations. \n\nShould have understanding of MMx and Omnichannel analytics. \n\nIntegrate and reconcile multi-source data, including Rx and claims data, CRM and call activity, digital and email engagement logs, media delivery data, and sample or market access data, while maintaining patient and HCP privacy standards. \n\nTriangulate MTA results with marketing mix modeling (MMM), geo-based or holdout incrementality tests, and other measurement methods to build a defensible, consistent view of channel performance. \n\nTranslate complex model outputs into clear, actionable recommendations for executive audiences, including channel ROI, sequencing insights, and reallocation scenarios. \n\nOversee code quality, model validation, and reproducibility across the team's analytical work. \n\nManage, coach, and develop consultants and analysts, including workload planning, performance feedback, and career development. \n\nContribute to firm thought leadership, proposal development, and the continued evolution of the firm's attribution methodology and accelerators. \n\nEnsure all work complies with applicable regulations and internal standards, including the PhRMA Code, OPDP guidance, HIPAA, and regional privacy laws such as GDPR and CCPA. \n\nRequired Qualifications 6 or more years of experience in marketing analytics, measurement, or data science, with at least 3 years in pharma, healthcare, or life sciences. \n\nDemonstrated experience designing and delivering multi-touch attribution or equivalent customer-journey analytics. \n\nStrong proficiency in SQL and at least one of Python or R, with experience working in cloud data environments such as Snowflake, Databricks, or BigQuery. \n\nSolid understanding of statistical modeling, causal inference, and experimental design, including the strengths and limitations of attribution compared to MMM and incrementality testing. \n\nWorking knowledge of pharma commercial data sources (e.g., IQVIA, Symphony, Veeva CRM) and pharma promotional channel structure. \n\nProven ability to present to senior client stakeholders and influence decisions without direct authority. \n\nExperience leading or mentoring a team of at least 3 people in a client-service environment. \n\nBachelor's degree in a quantitative or business discipline (statistics, economics, engineering, math, marketing analytics, or similar). An advanced degree is preferred. \n\nPreferred Qualifications Experience with commercial measurement platforms or vendor MTA tools. \n\nFamiliarity with patient-journey analytics, omnichannel orchestration, or next-best-action frameworks. \n\nBackground in consulting, agency, or analytics vendor environments. \n\nPublications, conference presentations, or internal thought-leadership contributions on attribution or measurement. \n\nCore Competencies Analytical rigor: Challenges assumptions, tests robustness, and communicates uncertainty honestly. \n\nClient judgment: Balances methodological purity with the practical decisions clients need to make. \n\nLeadership: Builds team capability, sets clear expectations, and creates an environment where people do their best work. \n\nBusiness acumen: Understands how pharma brands, launches, and market access dynamics shape measurement priorities. \n\nCommunication: Tells a clear story from complex results and adapts the message for technical and executive audiences. \n\nOriginally posted on Himalayas","description_format":"text","description_chars":4441,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Corporate Events"],"lifecycle":[{"event":"open","at":"2026-10-26T19:11:04Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":27,"reasons":["seen:7","win:early"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/kmk-consulting-manager-marketing-analytics-multi-touch-attribution","json_url":"https://alion.io/job/kmk-consulting-manager-marketing-analytics-multi-touch-attribution.json","meta":{"generated_at":"2026-10-30T08:12:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11544,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4377762},"rest":"https://alion.io/mcp/rest/get_company?id=4377762"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkmk-consulting-manager-marketing-analytics-multi-touch-attribution"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkmk-consulting-manager-marketing-analytics-multi-touch-attribution"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkmk-consulting-manager-marketing-analytics-multi-touch-attribution"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kmk-consulting-manager-marketing-analytics-multi-touch-attribution\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkmk-consulting-manager-marketing-analytics-multi-touch-attribution"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3289450}},{"tool":"search_jobs","arguments":{"company":"kmkconsulting.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3289450},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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