{"id":2626653,"url":"https://alion.io/job/kng-partners-remarketing-manager","title":"Remarketing Manager","company":{"id":2603537,"name":"KNG Partners","domain":"kngpartners.com","url":"https://alion.io/company/kngpartners-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Schema","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["DE","FR","GB","AT","BE","BG","HR","CZ","DK","FI","HU","IE","IT","NL","NO","PL","RO","ES","SE","CH","EE","GR","IS","LV","LI","LT","LU","MT","PT","SK","SI"],"hiring_countries_total":31,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Instagram","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-02-26T07:56:41Z","employer_posted_date":"2026-02-26","last_verified_at":"2026-10-23T08:39:57Z","board_verified":true,"closed_at":null,"days_open":239,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":238},"description":"Welcome to the exciting opportunity at KNG Group! We are currently seeking a dynamic and results-driven Remarketing Manager to join our team.\nAs the Remarketing Manager, you will play a pivotal role in maximizing player acquisition and engagement for our casino brands.\n\nThis role is ideal for a strategic thinker with a passion for optimizing conversion funnels and driving meaningful customer interactions.\nIf you thrive in a fast-paced and innovative environment and have a keen interest in the online gaming industry, we invite you to be part of our growing team at KNG Group.\n\nResponsibilities\n\nDevelop and implement comprehensive retargeting and remarketing strategies to re-engage users who have not completed the registration process or have dropped out of the conversion funnel.\n\nRegularly analyze the performance of remarketing campaigns, using data-driven insights to optimize and refine strategies for driving registrations, first-time deposits, and overall engagement.• Work closely with marketing teams to align remarketing efforts with broader acquisition and engagement initiatives, ensuring a cohesive and effective approach.\n\nUtilize audience segmentation techniques to tailor remarketing messages and incentives, maximizing relevance and appeal to specific player segments.\n\nResponsible for managing remarketing budgets effectively, ensuring optimal allocation for maximum impact and ROI.\n\nConduct A/B testing on creative elements and messaging to continuously refine and enhance remarketing campaign performance.\n\nImplement and optimize remarketing campaigns across various channels, including but not limited to social media platforms, display advertising, email, and push notifications.\n\nCollaborate with the loyalty program team to integrate remarketing efforts with loyalty initiatives, enhancing the overall player experience and encouraging long-term engagement.\n\nConduct regular competitor analysis to stay informed about industry trends, emerging technologies, and competitor remarketing strategies, incorporating findings into our own campaigns.\n\nImplement dynamic content personalization strategies, tailoring remarketing messages based on user behavior, preferences, and historical interactions.\n\nDevelop strategies for effective cross-device retargeting, ensuring a seamless and consistent user experience across desktop, mobile, and tablet devices.\n\nCollaborate with UX and design teams to implement CRO best practices, ensuring that retargeting efforts lead to a streamlined and user-friendly registration process.\n\nCreate and maintain customer journey maps to identify key touchpoints for remarketing, optimizing the flow from initial awareness to registration and beyond.\n\nContinuously refine audience segmentation based on user behavior, demographics, and other relevant factors, adapting remarketing strategies accordingly.\n\nStay abreast of emerging retargeting techniques and technologies, experimenting with innovative approaches to captivate and re-engage potential players.\n\nConduct A/B testing specifically on landing pages to optimize the post-click experience, improving the likelihood of successful registrations and first-time deposits.\n\nSkills & Experience:\n\nProficient in creating and managing remarketing campaigns on popular social media platforms, such as Facebook, Instagram, and Twitter.\n\nStrong skills in advanced data analysis tools (e.g., Google Analytics, Adobe Analytics) to extract actionable insights from campaign performance data.•Experience with email marketing automation tools and strategies for incorporating remarketing into email campaigns effectively.\n\nBasic proficiency in HTML/CSS coding to make minor adjustments to landing pages and creative elements for optimal remarketing performance.\n\nUnderstanding of basic SEO principles to ensure that landing pages are optimized for search engines and contribute to the overall effectiveness of remarketing campaigns.\n\nExperience integrating retargeting efforts with customer relationship management (CRM) systems to ensure a seamless flow of data and communication.\n\nFamiliarity with techniques for remarketing users within mobile apps, including in-app messaging and push notification strategies.\n\nAbility to create and refine customer personas based on data and market research, informing targeted remarketing efforts.\n\nUnderstanding of content marketing principles to align remarketing messages with broader content strategies, creating a cohesive brand narrative.\n\nKnowledge of legal regulations related to online marketing and data privacy, ensuring that remarketing efforts comply with industry standards and regulations.\n\nShould you feel that your a good match, please apply by completing the application form below or emailing your CV and cover letter to 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