{"id":3301413,"url":"https://alion.io/job/kodekloud-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":721249,"name":"KodeKloud","domain":"kodekloud.com","url":"https://alion.io/company/kodekloud","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_company_offices","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-10-02T08:20:30Z","employer_posted_date":null,"last_verified_at":"2026-10-02T08:20:30Z","board_verified":false,"closed_at":null,"days_open":33,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":33},"description":"About KodeKloud\nKodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.\nTrusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.\n\nRole Overview\nWe’re hiring a Manager, Lifecycle Marketing to own the strategy and execution of campaigns that grow activation, conversion, retention, reactivation, and lifetime value (LTV) across KodeKloud’s user base.\nThis is a cross-functional role for someone who thinks in journeys and cohorts - partnering closely with our Acquisition, Retention, and Product Marketing leads to plan and run campaigns across the full user lifecycle, from a new signup’s first win to re-engaging lapsed users and growing long-term value. You’ll set the goals, shape the roadmap, orchestrate personalized campaigns and turn the lifecycle into a measurable growth engine across every channel.Responsibilities\nOwn the lifecycle marketing strategy and roadmap end to end - planning and running campaigns that grow the metrics that matter: activation, conversion, engagement, retention, reactivation, and lifetime value (LTV).\n\nDesign and run campaigns across the full journey - onboarding and activation, nurture and engagement, conversion, retention, win-back and reactivation, and upsell/cross-sell to grow LTV.\n\nPartner with the Acquisition, Retention, and Product Marketing teams to align on goals, audiences, and messaging, and to plan and execute campaigns as one coordinated growth motion.\n\nOrchestrate campaigns across channels - email, push, web push, in-app, and web - choosing the right channel mix for each objective rather than defaulting to any single channel.\n\nOwn segmentation and cohort strategy - defining the audiences, triggers, and journeys that move users from signup to activation, to habit, and on to renewal and expansion.\n\nBuild a culture of experimentation - designing and running A/B and multivariate tests across offers, messaging, timing, and channels, and turning results into repeatable playbooks.\n\nOwn the lifecycle calendar and delivery - coordinating assets, copy, and approvals with cross-functional partners so campaigns ship on time across time zones.\n\nMeasure and report on lifecycle performance - building clear dashboards, surfacing insights, and making data-driven recommendations to leadership.\n\nManage lifecycle platforms and automation (e.g., MoEngage, CleverTap, HubSpot, or similar) - overseeing segmentation, triggered journeys, and campaign operations.\n\nWhat Success Looks Like\nActivation, conversion, retention, reactivation, and LTV trend upward, driven by well-planned lifecycle campaigns.\n\nLifecycle, acquisition, retention, and product marketing operate as one coordinated motion with shared goals.\n\nCampaigns across every channel ship on time and are grounded in clear segmentation and testing.\n\nLapsed and at-risk users are re-engaged through effective win-back and reactivation programs.\n\nDecisions are backed by data, with insights from every campaign feeding stronger future ones.\n\nRequirements\n6 - 8 years in lifecycle, growth, retention, or CRM marketing, including hands-on ownership of campaigns that measurably improved activation, retention, or LTV.\n\nStrong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them.\n\nProven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel.\n\nExperience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns.\n\nHands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.\n\nA structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks.\n\nStrong analytical skills - comfortable turning campaign and cohort data into clear reporting, insights, and decisions.\n\nExcellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones.\n\nExperience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.\n\nBenefits\n100% remote culture, work from anywhere, anytime.\n\nBe part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.\n\nOpportunity to shape the voice of a fast-growing global brand.\n\nCollaborative, fast-paced, and creative work environment.\n\nOriginally posted on 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