{"id":4262999,"url":"https://alion.io/job/kohls-senior-digital-reporting-and-optimization-analyst","title":"Senior Digital Reporting and Optimization Analyst","company":{"id":1753416,"name":"Kohl’s","domain":"kohls.com","url":"https://alion.io/company/kohls-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-28T00:00:00Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-13T16:01:12Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Role Specific Information\nJob Description\nThis role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.\nAbout the Role\nAs Senior Digital Reporting and Optimization Analyst, you will help translate digital performance and customer behavior into actionable business insights and recommendations. Reporting to the Manager, Digital Reporting and Optimization, you will support trusted reporting, measurement, tagging, and analysis that help teams improve digital experiences and business performance.\nWhat You’ll Do\nBuild, enhance, and maintain dashboards, recurring reports, KPI frameworks, and automated analytics solutions to support digital performance monitoring and decision-making\nValidate data and troubleshoot discrepancies across Adobe Analytics, tagging implementations and enterprise BI platforms to ensure accuracy and consistency\nAnalyze digital behavior, traffic patterns, customer journeys and performance trends to generate clear insights and recommendations that partners can act on\nSupport cross-functional teams by improving reporting outputs, refining measurement approaches and optimizing existing analytics processes\nConduct deep-dive analyses of customer behavior, category performance, content and journeys to identify opportunities, risks and potential test or optimization ideas\nSynthesize findings into clear, concise summaries tailored for digital, product, marketing and merchandising partners\nProvide data-informed recommendations grounded in performance patterns, business context and experimentation learnings\nPartner with Technology to define tagging requirements, support QA and UAT, validate implementations and help resolve data defects impacting key journeys\nMaintain tagging, reporting, KPI and measurement documentation to support consistent and reliable analytics usage\nContribute to training materials, reference guides and self-serve resources that help partners effectively use Adobe Analytics, dashboards and internal tools.\nAdditional tasks may be assigned\nWhat Skills You Have\nRequired\nStrong analytical mindset and comfort with strong analytics principles\nProblem-solving skills and comfort with ambiguity\nExcellent written and verbal communication skills\nAbility to work independently and as part of a team\nAttention to detail and organizational skills\nAbility to multitask, work under firm deadlines within a rapidly changing environment\nAdvanced knowledge of Excel\nPreferred\n3+ years of working in a high-volume retail environment\n3+ years of experience using web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and testing/optimization tools like Adobe Target, Optimizely or Maxymiser\nKnowledge of languages and programs such as SQL, Python, R Statistics\nEssential Functions\nThe requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.\nAbility to perform the accountabilities listed in the “What You’ll Do” Section\nAbility to maintain prompt and regular attendance as set by the company \nAbility to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week\nAbility to comply with dress code requirements\nAbility to learn and comply with all company policies, procedures, standards and guidelines\nAbility to give direction and receive, understand and proactively respond to direction from leadership and other company personnel\nAbility to work as part of a team and interact effectively and appropriately with others\nAbility to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes\nAbility to satisfactorily complete company training programs\nPerform work in accordance with the Physical/Cognitive Requirements section\nPhysical/Cognitive Requirements\nAbility to use a personal computer for tasks such as communicating, preparing reports, etc.\nAbility to plan, prioritize and monitor activities across business units\nAbility to complete or oversee the completion of assigned projects in a timely manner\nAbility to comply with health and safety standards","description_format":"text","description_chars":4528,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Retail & Shop Systems","Apparel & Fashion 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