{"id":3321229,"url":"https://alion.io/job/kopi-saigon-marketing-manager","title":"Marketing Manager","company":{"id":3805048,"name":"Kopi Saigon","domain":"kopisaigon.com","url":"https://alion.io/company/kopisaigon","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sungai Buloh, 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platform is used effectively\n\nChannels include:\n\nSocial media\n\nInfluencer collaborations\n\nPaid advertising\n\nCRM and app based marketing in collaboration with growth team\n\nPublic relations\n\nOffline activations\n\nMaintain consistent brand storytelling across all customer touchpoints\n\nProduct Launch Management\n\nOversee full launch timelines from planning to execution for new products and menu expansions\n\nCollaborate closely with product, operations and supply chain teams to ensure smooth rollouts\n\nAlign marketing materials, promotional strategies and launch schedules\n\nConsumer & Market Insights\n\nTrack consumer behaviour, market trends, competitor movements and public sentiment\n\nIdentify opportunities for new product angles and campaign directions\n\nTranslate insights into actionable marketing strategies\n\nCross Functional Collaboration\n\nWork closely with:\n\nProduct development team\n\nOperations team\n\nCRM and growth team\n\nCreative and social media team\n\nExternal agencies\n\nEnsure alignment between product development and marketing communication\n\nPerformance Tracking & Optimisation\n\nMonitor key campaign KPIs including:\n\nProduct sales performance\n\nCustomer acquisition\n\nApp engagement\n\nCampaign reach and interaction\n\nEvaluate campaign results and continuously optimise for better outcomes\n\nBenefits:\n\nCompany car\n\nFree parking\n\nHealth insurance\n\nOpportunities for promotion\n\nParental leave\n\nProfessional development\n\nWork Location: In person\n\nRequirements\nJob Requirements\nExperience\n\n5 to 8 years experience in marketing, product marketing or brand management\n\nProven experience managing integrated multi channel campaigns\n\nBackground in F&B, retail, FMCG or lifestyle brands is highly preferred\n\nSkills\n\nStrong expertise in product marketing and brand storytelling\n\nHands on experience with digital marketing across multiple platforms\n\nGood understanding of social media, performance marketing and influencer strategy\n\nStrong project management and stakeholder coordination skills\n\nAnalytical mindset with ability to interpret marketing data and performance\n\nPersonal Attributes\n\nStrategic thinker with strong execution capability\n\nAble to manage multiple projects in a fast paced environment\n\nCreative with a strong consumer first mindset\n\nPassionate about food, beverages and lifestyle industries\n\nSkills\nDigital Marketing, Influencer Marketing, Project Management, Strategic Planning","description_format":"text","description_chars":2792,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Parental leave","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Catering & Food 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