{"id":3675397,"url":"https://alion.io/job/kots-performance-marketing-specialist","title":"Performance Marketing Specialist","company":{"id":4373326,"name":"Kots","domain":"kots.world","url":"https://alion.io/company/kots-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Instagram","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Reddit","optional":false},{"name":"Looker","optional":true},{"name":"Zoho CRM","optional":true}],"status":"live","first_seen_at":"2026-11-03T10:35:20Z","employer_posted_date":null,"last_verified_at":"2026-11-03T10:35:20Z","board_verified":false,"closed_at":null,"days_open":6,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":6},"description":"We are looking for a data-driven and results-oriented Performance Marketing Specialist with at least 3 years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing, advanced conversion tracking, and campaign optimization with a focus on maximizing ROI and reducing acquisition costs.\n\nThe core responsibilities for the job include the following:\n\nPerformance Marketing: \nPlan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and Reddit Ads.\nManage monthly advertising budgets while achieving lead generation and revenue targets.\nDevelop and execute full-funnel marketing strategies for customer acquisition and remarketing.\nContinuously improve ROAS, CPA, CAC, CTR, conversion rate, and overall campaign efficiency\n\nGoogle Ads: \nHands-on experience managing Performance Max (PPM), Demand Gen Campaigns, Search Campaigns, Display Campaigns, Video Campaigns, and Remarketing Campaigns.\nBuild audience strategies using first-party data and customer signals.\nOptimize bidding strategies, asset groups, audience signals, and conversion goals.\n\nMeta Ads: \nManage lead generation and conversion-focused campaigns.\nImplement and troubleshoot: Meta Pixel, Meta Conversion API (CAPI), Event Matching, Server-side Tracking.\nCreate and optimize custom audiences, lookalike audiences, and retargeting campaigns.\nAnalyze campaign performance and recommend optimization strategies\n\nReddit Ads: \nPlan and execute Reddit advertising campaigns.\nConfigure Reddit Pixel and Conversion Tracking.\nBuild subreddit-based audience targeting strategies.\nMonitor campaign performance and optimize based on engagement and conversions.\n\nTracking and Analytics: \nImplement complete tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta CAPI, Reddit Pixel, setup and validation, lead tracking, purchase tracking, custom events, offline conversion imports, and enhanced conversions.\nTroubleshoot tracking discrepancies between ad platforms and analytics tools.\n\nReporting and Optimization: \nPrepare weekly and monthly performance reports.\nAnalyze funnel performance and identify drop-off points.\nConduct A/B testing for creatives, landing pages, audiences, and bidding strategies.\nCollaborate with design, content, and sales teams to improve campaign performance.\n\nRequirements: \nStrong analytical mindset with attention to detail.\nAbility to manage multiple campaigns simultaneously.\nProactive approach to testing, learning, and optimization.\nExcellent communication and stakeholder management skills.\nPassion for digital marketing and continuous learning\n3+ years of experience in performance marketing.\nStrong expertise in Google Ads, Meta Ads, and Reddit Ads.\nHands-on experience with Performance Max (PPM), Demand Gen Campaigns, Search Campaigns, Display Campaigns, and Video Campaigns.\nAdvanced knowledge of GA4, Google Tag Manager, Meta Conversion API (CAPI), Reddit Pixel, Enhanced Conversions, Server-side Tracking.\nExperience in implementing end-to-end conversion tracking and attribution.\nStrong analytical and problem-solving skills.\nExcellent understanding of marketing funnels and attribution models.\nProficiency in Microsoft Excel or Google Sheets for reporting and analysis.\n\nPreferred Qualifications: \nExperience in real estate, rental, proptech, e-commerce, or lead generation businesses.\nExperience integrating CRM platforms (such as Zoho CRM) with advertising platforms.\nFamiliarity with landing page optimization and CRO (Conversion Rate Optimization).\nKnowledge of Looker Studio for dashboard creation.\nGoogle Ads and Google Analytics certifications are an added advantage.\n\nKey Performance Indicators (KPIs): \nCost Per Lead (CPL)\nCustomer Acquisition Cost (CAC)\nReturn on Ad Spend (ROAS)\nConversion Rate\nLead Quality\nMarketing Qualified Leads (MQLs)\nSales Qualified Leads (SQLs)\nRevenue Generated\nFunnel Conversion Rate\nTracking Accuracy (Pixel/CAPI/GA4)\nSkills\nCAPI, GA4, GTM, Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads, Performance Marketing, Reddit ADS","description_format":"text","description_chars":4154,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Real Estate Rental","Residential Real Estate"],"lifecycle":[{"event":"open","at":"2026-11-03T10:35:20Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":26,"reasons":["seen:5","win:early"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/kots-performance-marketing-specialist","json_url":"https://alion.io/job/kots-performance-marketing-specialist.json","meta":{"generated_at":"2026-11-09T10:51:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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