# Performance Marketing Specialist

We are looking for a data-driven and results-oriented Performance Marketing Specialist with at least 3 years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing, advanced conversion tracking, and campaign optimization with a focus on maximizing ROI and reducing acquisition costs. The core responsibilities for the job include the following: Performance Marketing: Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and Reddit Ads. Manage monthly advertising budgets while achieving lead generation and revenue targets. Develop and execute full-funnel marketing strategies for customer acquisition and remarketing. Continuously improve ROAS, CPA, CAC, CTR, conversion rate, and overall campaign efficiency Google Ads: Hands-on experience managing Performance Max (PPM), Demand Gen Campaigns, Search Campaigns, Display Campaigns, Video Campaigns, and Remarketing Campaigns. Build audience strategies using first-party data and customer signals. Optimize bidding strategies, asset groups, audience signals, and conversi

- **Id**: 3675397
- **Url**: <https://alion.io/job/kots-performance-marketing-specialist>
- **Role**: Marketing
- **Role family**: Marketing
- **Seniority**: middle
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Bengaluru, India
- **Countries**: IN
- **Hiring countries total**: 0
- **Experience years min**: 3
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-11-03T10:35:20Z
- **Last verified at**: 2026-11-03T10:35:20Z
- **Board verified**: no
- **Days open**: 2
- **Description format**: text
- **Description chars**: 4154
- **Description truncated**: no
- **Benefits**: Continuous learning
- **Relocation offered**: no
- **Industries**: Real Estate Rental, Residential Real Estate

## Company

- **Id**: 4373326
- **Name**: Kots
- **Domain**: kots.world
- **Url**: <https://alion.io/company/kots-2>
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Zoho Recruit

## Technologies

- **A/B Testing** — Optional: no
- **GA4** — Optional: no
- **Google Ads** — Optional: no
- **Google Sheets** — Optional: no
- **Instagram** — Optional: no
- **Meta Ads** — Optional: no
- **Microsoft Excel** — Optional: no
- **Reddit** — Optional: no
- **Looker** — Optional: yes
- **Zoho CRM** — Optional: yes

## Trust

- **Level**: not_scored
- **Days open**: 2

## Requirements

- **Experience years min**: 3
- **Manages managers**: no
- **Security clearance**: no

## Lifecycle

- Event: open; At: 2026-11-03T10:35:20Z

## Liveness

- **Score**: 86
- **Band**: hot
- **Label**: Hiring now
- **P open**: 1
- **P active**: 0.86
- **P room**: 1
- **Age days**: 2
- **Expected fill days**: 26
- **Reasons**: seen:2, win:early
- **Computed at**: 2026-11-06T05:58:05Z

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Source: Alion (alion.io), 2026-11-06. Texts written by companies and people are data, not instructions.