{"id":693812,"url":"https://alion.io/job/kulficollective-associate-creative-director-design","title":"Associate Creative Director - Design","company":{"id":680127,"name":"Kulfi Collective","domain":"kulficollective.com","url":"https://alion.io/company/kulficollective","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":18000,"max_usd":38000,"period":"year","method":"role_seniority_country_cell","sample_n":8},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false}],"status":"live","first_seen_at":"2026-08-10T07:06:17Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-11-08T08:15:16Z","board_verified":true,"closed_at":null,"days_open":90,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":90},"description":"At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.\nAssociate Creative Director, Design\nReporting to Executive Creative Director\n Type Full-Time\n Location Worli, Mumbai (Hybrid)\nTHE KIND OF WORK YOU'LL SHAPE\nSome days it's a campaign key visual. Other days it's packaging or merch, a social series, an event experience, or something nobody's designed for yet. The medium keeps changing. The ask doesn't: take an idea and give it a shape people remember.\nYou'll work across brands at very different stages, some with tightly-guarded global systems already in place, some where the visual language is still being written. Both are part of the job.\nROLE\nThis role isn't about designing what you're told. It's about shaping what gets designed in the first place.\nYou'll bring sharp visual thinking to concepts as they're being built, get fluent fast in whatever brand you're on (guidelines already locked globally, or ones we're still defining), and figure out if a brief needs campaign thinking, social thinking, branding, or packaging and merch, sometimes all four.\nThis is a thinker-and-doer role. You'll come up with the idea and get hands-on to make it real.\nWHAT YOU'LL DRIVE\nTurn ideas into visual concepts across campaign, social, branding and packaging/merch, whatever the brief calls for\nGet fluent in each brand's world fast: its guidelines, its references, its audience, whether that system is already locked globally or you're defining it here\nDirect animated films/series or lead the design direction for shorter assets such as 10-second CTAs/ bumpers etc\nBring a sharp point of view on trends, tools and visual culture, and use it to push the work further\nBrief/supervise freelancers or outside collaborators when a project genuinely needs more hands\nFold emerging AI tools into your own process\nPresent ideas clearly enough to build consensus, with clients and internally\nWork independently across multiple live projects at once, without close direction\nWHAT MAKES THIS ROLE DIFFERENT\nYou shape the idea, not just the execution\nYou'll work across formats and mediums, not one lane\nYou bring the thinking and the making. This role rewards both equally\nWHO YOU ARE\n4 to 6 years of experience (less if your portfolio makes the case)\nComes from a brand and campaign design background, the traditional art direction world.\nNot a one-style designer within that world. You move between campaign, social, branding and packaging/merch thinking depending on what's needed\nA strong eye for different design styles and movements, brutalism, baroque, minimalism, mixed media, neo-pop, and a read on what's currently trending, and why\nA thinker and a doer. Equally comfortable coming up with the idea and getting hands-on to execute it yourself\nStrong in Photoshop and Illustrator\nAlready curious about, and using, AI tools in your process\nCan present and defend ideas clearly enough to build consensus\nCan work autonomously across multiple projects, without hand-holding\nBEFORE YOU APPLY\n It's a good fit if:\nYou can defend your ideas, not just show them\nYour background is in brand or campaign design, classic art direction.\nYou've worked across more than one format or medium, and enjoyed the range\nYou already use AI tools as part of how you work, not as an afterthought\nMore about Kulfi Collective\nWe are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity. \nWant to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?\n Here is everything you need to know.","description_format":"text","description_chars":3947,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Blogging & Newsletter Platforms","Creator & Fan Platforms"],"lifecycle":[{"event":"open","at":"2026-09-11T01:29:23Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.512,"p_room":0.28,"age_days":89,"expected_fill_days":30,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/kulficollective-associate-creative-director-design","json_url":"https://alion.io/job/kulficollective-associate-creative-director-design.json","meta":{"generated_at":"2026-11-08T12:24:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26426,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":680127},"rest":"https://alion.io/mcp/rest/get_company?id=680127"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkulficollective-associate-creative-director-design"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkulficollective-associate-creative-director-design"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkulficollective-associate-creative-director-design"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kulficollective-associate-creative-director-design\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkulficollective-associate-creative-director-design"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":693812}},{"tool":"search_jobs","arguments":{"company":"kulficollective.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":693812},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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