{"id":4151685,"url":"https://alion.io/job/kwalee-ltd-game-designer","title":"Game Designer","company":{"id":1936942,"name":"Kwalee Ltd","domain":"kwalee.com","url":"https://alion.io/company/kwalee","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Games","role_family":"Games","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Royal Leamington Spa, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"C#","optional":false},{"name":"Google Sheets","optional":false},{"name":"Unity","optional":false}],"status":"live","first_seen_at":"2026-11-12T08:39:37Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-13T04:48:30Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Join The Team!\nKwalee is seeking a talented Game Designer to join our mobile development team. In this role, you will design engaging gameplay mechanics, define progression systems, and balance economic models for mobile games while ensuring strong player retention and monetisation.\nThis role is based onsite 5 days per week at our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.\nRole Mission:\nDesign fun, addictive and well monetised mobile games that appeal to a massive global audience.\nBridge the gap between hyper-casual accessibility and deep mid-core progression loops to create Hybrid Casual success\nOwn the creative vision and design execution of hybrid casual titles from initial concept through to live operations.\nDrive key product metrics (CPI, retention, and LTV) by balancing engaging gameplay with smart monetisation features.\nCollaborate with cross-functional teams (Product, Art, and Engineering) to transform data-driven insights into player-centric features.\nDeconstruct market trends to rapidly prototype and validate innovative new gameplay mechanics.\nWhat You'll Do:\nUse AI tools to quickly prototype and validate game concepts or feature ideas.\nOwn the end-to-end design of new mobile titles, from initial high-level concept and rapid prototyping to balancing, launch, and live operations.\nDesign intuitive, instantly satisfying core mechanics that appeal to a mass audience while keeping marketability (low CPI) in mind.\nDesign well-considered, engaging levels for players, considering difficulty and pacing.\nCreate clear, concise, and actionable Design Documentation (GDDs), wireframes, and flowcharts that align cross-functional teams.\nArchitect deep meta-progression loops (e.g., collection systems, upgrading) that transform short-term engagement into long-term player retention.\nDesign and balance complex virtual economies, ensuring a healthy ecosystem of currencies, resource scarcity, and rewards.\nCraft onboarding experiences and First Time User Experiences (FTUE) that minimise early churn and maximise player understanding.\nDesign sophisticated hybrid monetisation systems that seamlessly integrate In-App Advertisements (IAA - rewarded videos, interstitials) and In-App Purchases (IAP) without disrupting the fun.\nDevelop monetisation features such as Battle Passes, gacha systems, limited-time offers, and VIP reward tiers tailored for a casual audience.\nAnalyse player telemetry and A/B test results to diagnose design flaws and iteratively optimise gameplay, monetisation, and retention KPIs.\nMentor and guide junior designers, foster a culture of constructive feedback, and elevate the studio's overall design standards.\nWhat You'll Bring:\nProven track record: Minimum of 3-5+ years of experience in mobile game design, with at least one successfully shipped commercial title (preferably in the Casual or Hybrid Casual space).\nLevel Design Skills: A strong portfolio of shipped levels that shows a clear grasp of difficulty curves, onboarding, and moment-to-moment flow, with the ability to design, build and iterate on levels quickly using player data to improve completion, retention and monetisation.\nHybrid Casual Expertise: Deep understanding of the hybrid casual business model, including the delicate balance between low-CPI marketability, high retention, and dual monetisation (IAA + IAP).\nSystems & Balancing Mastery: Exceptional skills in game balancing, economy design, and pacing, backed by advanced proficiency in Excel, Google Sheets, or equivalent modeling tools.\nPrototyping Skills: Hands-on experience working directly in game engines (ideally Unity) to tweak, tune, and iterate on gameplay feel.\nCommunication: Excellent communication and presentation skills, with the ability to pitch concepts clearly to both technical teams and stakeholders.\nPreferred but not essential:\nTechnical Edge: Basic scripting knowledge (C# in Unity) or experience setting up live-ops tools and remote config systems.\nUX/UI Background: Strong wireframing skills and a keen eye for player psychology, user flows, and interface accessibility.\nLive Ops Experience: Background running a live game, including managing economy inflation, running seasonal events, and designing content pipelines.\nA Passion for Mobile: An avid mobile gamer who actively plays and analyses current top-grossing and top-trending charts.","description_format":"text","description_chars":4397,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Game Development","Mobile Games"],"lifecycle":[{"event":"open","at":"2026-11-12T09:31:03Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Licensed UK visa sponsor (Skilled 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