{"id":2111838,"url":"https://alion.io/job/kyle-wasinger-director-digital-strategy","title":"Director, UX & Digital Strategy","company":{"id":686488,"name":"Padilla","domain":"padilla.com","url":"https://alion.io/company/padilla-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Richmond, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":117000,"max_usd":219000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2716},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":true},{"name":"Miro","optional":true}],"status":"live","first_seen_at":"2026-10-08T19:48:58Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-11-08T06:25:33Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"Want to make a meaningful career move? Think: Padilla. We celebrate our people - and honor their potential. It starts with a warm, inclusive workplace. Ample opportunities to learn and to lead. Other pluses? Fulfilling mentorship opportunities and great celebrations. And caring workers who love creating award-winning work. Come build, grow, and connect with Padilla. We’ll help you be your best.\nThe Director, Digital Strategy is responsible for shaping digital and user experience strategies that help clients create stronger, more effective digital experiences. This role leads strategic thinking that informs new websites, redesigns, and ongoing optimization efforts, partnering with the digital producers, UX designers, developers, content strategists, and other specialists who bring those strategies to life.\nAs the Director, Digital Strategy, you will play a leading role in discovery, working to understand our clients, their industries, business goals, and target audiences. You will translate those learnings into actionable strategies that influence information architecture, user journeys, content strategy, measurement, and the evolution of clients’ digital experiences over time.\nBeyond website strategy, this role requires an understanding of how digital experiences fit within a client’s broader marketing and communications ecosystem. You will use research, analytics, and audience insights to identify opportunities, evaluate performance, and inform integrated strategies across channels. You will collaborate closely with paid media, SEO/GEO, social, content, creative, and account teams to connect digital experiences with broader client objectives and measurable outcomes.\nResponsibilities Include:\nLeading digital and UX strategy, from discovery and research through ongoing optimization\nConducting qualitative and quantitative research to uncover business, audience, and user needs\nDeveloping information architecture, site maps, user journeys, content frameworks and other strategic recommendations that inform UX design and development\nTranslating research, analytics, and performance data into clear insights and actionable recommendations\nDeveloping measurement strategies, KPI frameworks, and tracking recommendations, while providing strategic oversight for reporting and dashboards\nPartnering with UX designers, producers, developers, and content teams to ensure execution aligns with strategy and user needs\nCollaborating across paid media, SEO/GEO, social, content and other disciplines to connect digital experiences to broader marketing objectives\nLeading client discovery sessions, workshops, and presentations, and providing ongoing strategic counsel\nMentoring junior team members and providing guidance across digital strategy, research, and analytics work\nIdentifying opportunities to expand client relationships while staying current on emerging digital trends, technologies, and audience behaviors\nBasic Skills & Qualifications\n7+ years of digital strategy, UX strategy, web strategy or related experience; agency experience preferred\nStrong experience leading website and UX strategy, including discovery, information architecture, user journeys, audience research, and content strategy\nExperience conducting qualitative and quantitative research and translating findings into strategic recommendations\nDemonstrated experience planning and conducting user testing, including usability testing, and translating findings into actionable recommendations\nStrong understanding of digital analytics and measurement, including KPI development and performance analysis\nAbility to synthesize complex research and data into clear, compelling stories, and actionable recommendations\nUnderstanding of how digital experiences connect with paid media, social, search, email, CRM, and broader marketing efforts\nExperience partnering with UX designers, producers, developers, and other specialists to translate strategy into effective digital experiences\nStrong client counsel, presentation, facilitation, and written communication skills\nExcellent organization and time management skills, with the ability to independently lead multiple client engagements and mentor more junior team members\nBachelor’s degree in communications, marketing, user experience, or a related field\nBonus if you have:\nExperience with digital analytics and research platforms such as GA4, Matomo, Hotjar, Figma, Miro, Optimal Workshop or similar tools\nAdvanced knowledge of web analytics implementation and event tracking best practices\nExperience with HubSpot or other CRM and marketing automation platforms\nExperience developing or providing strategic oversight for integrated performance dashboards\nExperience with B2B and B2C email marketing strategy and measurement\nFamiliarity with SEO/GEO and the evolving role of AI in digital discovery and user behavior\nExperience providing strategy for large-scale website redesigns, CMS migrations, or other complex digital initiatives\nPadilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com. \nClick here to read our Privacy Policy.","description_format":"text","description_chars":5699,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-08T22:41:13Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 4 · green card filings: 1","filings_12m":4,"filings_prev_12m":11,"green_card_filings_12m":1,"median_offered_wage_usd":83500,"route":null,"cap_exempt":false,"checked_at":"2026-11-07T07:57:00+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":47,"band":"ok","label":"Likely open","p_open":1,"p_active":0.86,"p_room":0.55,"age_days":30,"expected_fill_days":30,"reasons":["conf:3","win:tail"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/kyle-wasinger-director-digital-strategy","json_url":"https://alion.io/job/kyle-wasinger-director-digital-strategy.json","meta":{"generated_at":"2026-11-08T07:44:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16842,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686488},"rest":"https://alion.io/mcp/rest/get_company?id=686488"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fkyle-wasinger-director-digital-strategy"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fkyle-wasinger-director-digital-strategy"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fkyle-wasinger-director-digital-strategy"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/kyle-wasinger-director-digital-strategy\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fkyle-wasinger-director-digital-strategy"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2111838}},{"tool":"search_jobs","arguments":{"company":"padilla.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2111838},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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