{"id":2408720,"url":"https://alion.io/job/l2l-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2816793,"name":"L2L","domain":"l2l.com","url":"https://alion.io/company/l2l-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Burlington, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":88000,"max_usd":176000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-31T16:18:57Z","employer_posted_date":"2026-07-31","last_verified_at":"2026-10-30T03:29:01Z","board_verified":true,"closed_at":null,"days_open":90,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":90},"description":"At L2L, we're leading Connected Manufacturing Operations.\nManufacturers don't have a data problem - they have an action problem. Every day, disconnected systems, siloed teams, and fragmented workflows create unnecessary downtime, reduce productivity, and make it harder for frontline employees to do their best work.\nL2L solves that challenge by unifying people, machines, and workflows to increase productivity every shift, every day. Our platform combines operational data, AI, maintenance, production, skills, and shop floor execution to help manufacturers spot and solve problems in real time.\nWe're looking for a Product Marketing Manager to join our team:\nHere's How You Can Drive Action That Matters\nTop Outcomes:\nLead Product Launches & Go-to-Market Strategy: Develop and execute go-to-market strategies that drive successful product launches, customer adoption, and commercial growth.\nOwn Our Market Story: Create compelling messaging and positioning that differentiates L2L, resonates with manufacturers, and enables customer-facing teams to tell a consistent story.\nBe the Voice of the Market: Turn customer insights, competitive intelligence, analyst relationships, and market trends into recommendations that help drive product strategy and business decisions.\nBe the Voice of the Market: Turn customer insights, competitive intelligence, analyst relationships, and market trends into recommendations that help drive product strategy and business decisions.\nWhat You'll Do:\nProduct Marketing Strategy\nPartner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.\nOwn the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.\nDevelop differentiated value propositions, personas, and messaging frameworks.\nDefine product narratives that simplify complex manufacturing challenges.\nManage analyst relationships and leverage market research to influence product direction.\nMeasure product marketing success through adoption, retention, customer value, and commercial performance.\nProduct Launches & Go-to-Market\nLead cross-functional go-to-market planning for new products, features, and enhancements.\nBuild launch strategies that drive awareness, adoption, and revenue.\nDrive pricing, packaging, and commercialization initiatives that support business objectives.\nCommunicate product launches via webinars, social media and email to amplify value propositions. \nPartner with Product, Marketing, Sales, and Customer Success to ensure successful execution.\nSales Enablement\nEquip customer-facing teams with the messaging, tools, and content needed to win.\nDevelop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.\nPartner with Sales Enablement to deliver product training and competitive updates.\nVoice of Customer & Market Intelligence\nBuild and manage Voice of Customer programs, including customer interviews and win/loss analysis.\nWhat We're Looking For:\n5-8+ years of Product Marketing experience in B2B SaaS.\nProven success leading product launches and cross-functional go-to-market initiatives.\nExceptional messaging, positioning, and storytelling skills.\nProven track record in analyst relations and amplifying company positioning and awareness\nExperience conducting customer research, competitive analysis, and market intelligence.\nAbility to influence product strategy through data, customer insights, and market trends.\nStrong executive communication and cross-functional collaboration skills.\nExperience in manufacturing, industrial software, or frontline workforce technology is a plus.\nPreferred locations:\nL2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are ideally looking for someone who can commute to the Burlington, MA office 1x per week. We are open to remote for the right candidate.\nOur Values:\nOur values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action?\nMore About Us:\nL2L’s Connected Manufacturing Operations platform unifies people, machines, and\nworkflows across the factory to help manufacturers in real time detect, dispatch, resolve,\nand prevent disruptions that traditional MES and CMMS tools do not address.\nBacked by M33 Growth, we're helping manufacturers stabilize, standardize, and optimize operations through the L2L Method: a proven three-step blueprint deployed across hundreds of sites to minimize barriers to productivity and drive continuous improvement.","description_format":"text","description_chars":4965,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Manufacturing","Process Manufacturing"],"lifecycle":[{"event":"open","at":"2026-10-13T01:33:14Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.511,"p_room":0.28,"age_days":90,"expected_fill_days":28,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/l2l-product-marketing-manager","json_url":"https://alion.io/job/l2l-product-marketing-manager.json","meta":{"generated_at":"2026-10-30T06:05:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8464,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2816793},"rest":"https://alion.io/mcp/rest/get_company?id=2816793"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fl2l-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fl2l-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fl2l-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/l2l-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fl2l-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2408720}},{"tool":"search_jobs","arguments":{"company":"l2l.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2408720},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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