{"id":1249888,"url":"https://alion.io/job/labcorp-senior-associate-marketing-technology-workflow-optimization","title":"Senior Associate – Marketing Technology Workflow Optimization","company":{"id":5022,"name":"Labcorp","domain":"labcorp.com","url":"https://alion.io/company/labcorp","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-20T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-09-25T18:17:33Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Job Summary\nLabcorp is seeking a Senior Associate - Marketing Technology Workflow Optimization to support the evolution of our marketing operations through the effective use of marketing technology platforms and optimized workflows.\nThe Sr. Associate, Marketing Technology Workflow Optimization, leads the implementation, configuration, and enterprise adoption of Workfront platform, managing technology, workflows, and requirements, as well as supporting process improvements to meet the operational needs of the organization. This role will partner with marketing, creative, and technology teams to design, implement, and continuously improve scalable marketing workflows that enable efficient campaign planning, asset management, and cross-functional collaboration.\nThe role will leverage platforms such as Adobe Workfront as part of the Adobe Experience Cloud ecosystem and is responsible for building, maintaining, and updating the Workfront configuration and preferences, including setup, portfolio, program, and group management, reporting oversight, custom forms, automation, user management and license allocation.\nThe ideal candidate combines an understanding of marketing operations, process optimization, and marketing technology platforms to help drive efficient and scalable marketing execution across the organization.\nDuties & Responsibilities\nMarketing Workflow & Process Optimization\nDesign, implement, and optimize end-to-end marketing workflows including project intake, campaign planning, approvals, asset management, and delivery.\nIdentify opportunities to streamline marketing operations and reduce operational bottlenecks through improved processes and automation.\nEstablish best practices and governance for marketing work management across teams.\nMarketing Technology Enablement\nConfigure and optimize marketing technology platforms such as Adobe Workfront and Adobe Experience Manager Assets to support marketing operations.\nTranslate marketing and business requirements into scalable workflows, automation, and system configurations.\nPartner with IT and platform teams to support integration, enhancements, and platform roadmap initiatives.\nOperational Visibility & Reporting\nDevelop dashboards and reporting that provide visibility into campaign timelines, work capacity, and operational performance.\nEnable marketing leadership with insights on workflow efficiency, project delivery timelines, and platform utilization.\nPlatform Adoption & Change Management\nDrive enterprise adoption of marketing workflow platforms by supporting training, documentation, and stakeholder engagement.\nServe as a key point of contact for platform usage guidance and operational best practices.\nGovernance & Continuous Improvement\nMaintain governance frameworks for intake processes, project management standards, metadata structures, and asset lifecycle management.\nContinuously evaluate opportunities to improve marketing effectiveness through process improvements, automation, and emerging MarTech capabilities.\n Minimum Education and Experience Required:\nBachelor’s degree in marketing / business, Information Technology, or related field.\n4-6 years of experience in Marketing Technology, or Digital Marketing roles. (Work\nAdobe Workfront experience (3+ years) is essential\nExperience translating business requirements into workflow design, automation, and reporting frameworks.\nStrong analytical, organizational, and problem-solving skills.\nAbility to collaborate effectively across marketing, creative, and technology teams.\nExperience supporting change management, user adoption, and training for enterprise platforms is a plus.\nPreferred Qualifications: \nAdobe Workfront certification\nFamiliarity with Digital Asset Management platforms such as Adobe Experience Manager Assets or similar systems.\nProject Management certification\nSkills and Competencies:\nLabcorp is seeking a Senior Associate - Marketing Technology Workflow Optimization to join our team at Bangalore / Mumbai.\nLabcorp is seeking a Senior Associate - Marketing Technology Workflow Optimization to support the evolution of our marketing operations through the effective use of marketing technology platforms and optimized workflows.\nThe Sr. Associate, Marketing Technology Workflow Optimization, leads the implementation, configuration, and enterprise adoption of Workfront platform, managing technology, workflows, and requirements, as well as supporting process improvements to meet the operational needs of the organization. This role will partner with marketing, creative, and technology teams to design, implement, and continuously improve scalable marketing workflows that enable efficient campaign planning, asset management, and cross-functional collaboration.\nThe role will leverage platforms such as Adobe Workfront as part of the Adobe Experience Cloud ecosystem and is responsible for building, maintaining, and updating the Workfront configuration and preferences, including setup, portfolio, program, and group management, reporting oversight, custom forms, automation, user management and license allocation.\nThe ideal candidate combines an understanding of marketing operations, process optimization, and marketing technology platforms to help drive efficient and scalable marketing execution across the organization.\nWork Schedule\nGeneral shift\nJob Responsibilities\nMarketing Workflow & Process Optimization\nDesign, implement, and optimize end-to-end marketing workflows including project intake, campaign planning, approvals, asset management, and delivery.\nIdentify opportunities to streamline marketing operations and reduce operational bottlenecks through improve processes and automation.\nEstablish best practices and governance for marketing work management across teams.\nMarketing Technology Enablement\nConfigure and optimize marketing technology platforms such as Adobe Workfront and Adobe Experience Manager Assets to support marketing operations.\nTranslate marketing and business requirements into scalable workflows, automation, and system configurations.\nPartner with IT and platform teams to support integration, enhancements, and platform roadmap initiatives.\nOperational Visibility & Reporting\nDevelop dashboards and reporting that provide visibility into campaign timelines, work capacity, and operational performance.\nEnable marketing leadership with insights on workflow efficiency, project delivery timelines, and platform utilization.\nPlatform Adoption & Change Management\nDrive enterprise adoption of marketing workflow platforms by supporting training, documentation, and stakeholder engagement.\nServe as a key point of contact for platform usage guidance and operational best practices.\nGovernance & Continuous Improvement\nMaintain governance frameworks for intake processes, project management standards, metadata structures, and\nasset lifecycle management.\nContinuously evaluate opportunities to improve marketing effectiveness through process improvements,\nautomation, and emerging MarTech capabilities.\nMinimum Qualifications\nBachelor’s degree in marketing / business, Information Technology, or related field.\n4-6 years of experience in Marketing Technology, or Digital Marketing roles. (Work\nAdobe Workfront experience (3+ years) is essential\nExperience translating business requirements into workflow design, automation, and reporting frameworks.\nStrong analytical, organizational, and problem-solving skills.\nAbility to collaborate effectively across marketing, creative, and technology teams.\nExperience supporting change management, user adoption, and training for enterprise platforms is a plus.\nPreferred Qualifications\nAdobe Workfront certification\nFamiliarity with Digital Asset Management platforms such as Adobe Experience Manager Assets or similar systems.\nProject Management certification\nAdditional Job Standards\nCustomer Service mindset with the ability to multi-task and prioritize work to meet business objectives\nStrong written and verbal communication skills with attention to detail\nStrong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels\nStrong time management skills and problem-solving skills, with ability to prioritize and drive initiatives with multiple deadlines\nEffective listening and critical thinking skills\nStrong time management skills, to prioritize deliverables, multi-task, and remain flexible during organizational and/or business changes\nCustomer Service mindset with the ability to multi-task and prioritize work to meet business objectives\nStrong written and verbal communication skills with attention to detail\nStrong interpersonal skills and proven ability to establish effective working relationships with cross-functional teams and stakeholders at all levels\nStrong time management skills and problem-solving skills, with ability to prioritize and drive initiatives with multiple deadlines\nEffective listening and critical thinking skills\nStrong time management skills, to prioritize deliverables, multi-task, and remain flexible during organizational and/or business changes\nLabcorp is proud to be an Equal Opportunity Employer:\nLabcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.\nWe encourage all to apply\nIf you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.","description_format":"text","description_chars":10381,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Clinical Trial Services (CRO)","Medical Laboratories"],"lifecycle":[{"event":"open","at":"2026-09-25T18:16:20Z"}],"liveness":{"score":83,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.831,"p_room":1,"age_days":6,"expected_fill_days":32,"reasons":["conf:6","win:early","comp:brand"],"computed_at":"2026-09-26T00:36:23Z"},"pay":null,"html_url":"https://alion.io/job/labcorp-senior-associate-marketing-technology-workflow-optimization","json_url":"https://alion.io/job/labcorp-senior-associate-marketing-technology-workflow-optimization.json","meta":{"generated_at":"2026-09-26T00:36:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":558,"day_limit":5000,"remaining_today":4442,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}