{"id":3984801,"url":"https://alion.io/job/ladder-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":1797397,"name":"Ladder","domain":"joinladder.com","url":"https://alion.io/company/joinladder","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"US time zones","utc_offset_min":-8,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":["Austin, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"Claude","optional":false},{"name":"Intercom","optional":false}],"status":"live","first_seen_at":"2026-11-09T16:51:44Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T08:10:07Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Performance Marketing Lead\nJoin Ladder's mission to redefine strength training and help millions get stronger with our top-ranked iOS app. Remote-friendly (US time zones) with HQ in Austin, TX.\nWe are growing rapidly - $100M ARR ($3M in 2023), 5 stars (100k+ ratings) for our iOS app, which has earned an Apple Editors' Choice Award and was featured in Apple's September 2025 Keynote.\nOur growth engine runs on paid, and you’ll be the one driving it. Own an eight-figure annual budget, the strategy behind it and every number it produces. The brief is simple and hard: scale aggressively, get the right people into a product they’ll stick with, and keep unit economics strong enough to never stop scaling.\nAbout Ladder | Your Daily Workout Plan\nLadder is the #1 iOS strength & conditioning app. We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.\n\nWe've scaled fast, thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we're building something your kids will brag about.\n\nTier 1 Investors - 2024 Series B led by Point72, plus a $100M growth capital commitment from General Catalyst; early investors include Jorge Mazal (former CPO @ Duolingo), Gina Gotthilf (former VP Growth @ Duolingo), Conner Zwick (CEO @ Speak AI), Des Traynor (Cofounder @ Intercom), Bill Shufelt (CEO @ Athletic Brew Co.), Patrick O'Shaughnessy (Invest Like The Best), and more.\n\n100% remote friendly with a HQ in Austin, TX. If you're local, you're welcome to work out of our Austin HQ, but as long as you're in US time zones, we are 100% remote friendly.\n\nWho You Are\nYou're a hands-on performance marketer who owns the numbers end to end. You know the difference between a good week and a lucky one, and you can explain why.\n6+ years in performance marketing, with $1M+/month in paid spend managed directly\n\nSubscription app experience - you've optimized past installs to trials, conversions and payback\n\nDeep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer). You know the limitations of each one and how to read them together\n\nA strong grasp of how creative and media buying work together on Meta, TikTok and Google.\n\nFluent with AI tools (e.g. Claude) for analysis - you use them to go deeper and faster on the data and you know when the output doesn’t add up\n\nDetail-obsessed - you catch the broken tracking link, the mislabeled campaign and the number that doesn't add up before anyone else does\n\nEnergized by being close to the numbers seven days a week, not just in the Monday report\n\nClear communicator - you turn a messy week of data into a decision and the reasoning behind it\n\nHigh agency - you don't wait for permission to solve problems\n\nBonus points if you have:\nFitness/wellness industry experience or passion\n\nExperience with creator-led or UGC-led paid social\n\nExperience with web-to-app funnels\n\nLaunched and scaled a new paid channel from zero\n\nExperience managing and developing a team of performance marketers\n\nWhat You'll Do\nGet into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google\n\nWork hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as close to the accounts as they are, pressure-testing every decision and recommendation\n\nDrive strategy on each channel, staying deep in the tactics to make sure we’re capturing every opportunity and finding new headroom\n\nPush for scale: we don’t spend to a fixed monthly budget, we spend as much as we can at efficient unit economics. You’ll make the case for unlocking more spend and know exactly how far we can push before efficiency breaks\n\nUnderstand how creative and media buying drive results on each platform and use that to shape what we test and scale\n\nExplore and test new channels to diversify our media mix beyond Meta, TikTok and Google\n\nLead a cross-platform measurement project, so performance across every channel is read on one consistent basis\n\nWhy Join Ladder?\nWell-capitalized (Series B); join before our Series C!\n\nProfitable unit economics with disciplined growth\n\nReal spend autonomy from day one\n\nBig ambition: building a household name beyond fitness that our peers and children recognize in a decade\n\nHigh-performing team that wins the right way\n\nThe chance to build and lead the team as we scale.\n\n\"Let you cook if you have the chops\" environment\n\nVeteran team focused on customer problems and fast execution\n\nCompetitive salary + meaningful equity\n\nFull health benefits (medical, dental, vision)\n\nUnlimited PTO\n\nBrand new equipment\n\nFree Ladder membership for you and your family\n\nFully-stocked gym and studio access","description_format":"text","description_chars":4746,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Remote friendly","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Austin","iso":null,"kind":"city"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness"],"lifecycle":[{"event":"open","at":"2026-11-09T21:12:47Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":34,"reasons":["conf:4","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":null,"html_url":"https://alion.io/job/ladder-performance-marketing-lead","json_url":"https://alion.io/job/ladder-performance-marketing-lead.json","meta":{"generated_at":"2026-11-10T12:36:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29226,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1797397},"rest":"https://alion.io/mcp/rest/get_company?id=1797397"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fladder-performance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fladder-performance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fladder-performance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ladder-performance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fladder-performance-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3984801}},{"tool":"search_jobs","arguments":{"company":"joinladder.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3984801},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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