{"id":468408,"url":"https://alion.io/job/lalamove-director-marketing","title":"Director, Marketing","company":{"id":180334,"name":"Lalamove","domain":"lalamove.com","url":"https://alion.io/company/lalamove","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":79,"open_postings":32,"ghost_share":0,"stale_share":0.844,"repost_share":0,"time_to_fill_p50_days":56,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":57000,"max_usd":144000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2650},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-19T09:50:05Z","employer_posted_date":"2026-08-19","last_verified_at":"2026-11-03T07:19:50Z","board_verified":true,"closed_at":null,"days_open":76,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":76},"description":"At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.\nAn opportunity has arisen to join us as Director Marketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.\nWhat we seek:\nBrand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets\n\nDigital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner\n\nLoyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes\n\nEffective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team\n\nStrong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization\n\nData-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data\n\nStakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise\n\nWhat you will do:\nManage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels\n\nDrive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.\n\nSpearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations\n\nResponsible for the marketing organization structure, guiding the day to day activities of the marketing team.\n\nIdentify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations\n\nCollaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally\n\nOversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.\n\nCreate processes and operating procedures between market and functional teams.\n\nUndertake continuous analysis of the competitive environment and consumer trends\n\nWhat you will need:\nMinimum 10 years of work experience gained from headquarters or regional headquarters of MNCs\n\nHighly proficient with marketing technology tools and understands the complex marketing tracking infrastructures\n\nExtremely familiar with the concept of integrated marketing campaigns.\n\nExperience in leading marketing planning and budgeting processes.\n\nPrevious experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus\n\nExtremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc\n\nExperience in leading international / multi-cultural teams","description_format":"text","description_chars":4103,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Hong Kong","iso":"HK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Delivery","Courier Services"],"lifecycle":[{"event":"open","at":"2026-09-06T12:41:31Z"}],"visa":[],"liveness":{"score":22,"band":"cold","label":"Long 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