{"id":791513,"url":"https://alion.io/job/lanch-brand-manager-mwd","title":"Brand Manager (m/w/d)","company":{"id":693661,"name":"LANCH","domain":"lanch.com","url":"https://alion.io/company/lanch","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Personio","truth_index":{"grade":"B","score":72,"open_postings":13,"ghost_share":0.385,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":109,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Berlin, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":86000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":17},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2024-12-05T10:41:43Z","employer_posted_date":"2024-12-05","last_verified_at":"2026-10-20T21:45:00Z","board_verified":true,"closed_at":null,"days_open":684,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":683},"description":"About the role\nAs a Brand Manager at LANCH, you will oversee and grow our Loco Chicken brand - based in Berlin and responsible for our global expansion. You'll play a pivotal role in shaping and executing strategies that drive brand equity, market share, and customer loyalty across international markets. From creating and launching new brands to scaling existing ones, your contributions will span the full spectrum of brand management.Your responsibilities:\nBrand Development: Create and roll out new brands while scaling and evolving existing ones across delivery and quick-serve restaurants - from Germany into global markets.\nCampaign Management: Plan and oversee multi-channel campaigns from strategy to execution, ensuring alignment with brand identity across different markets and cultural contexts.\nInfluencer Marketing: Identify, onboard, and manage influencers globally while working closely with existing brand creators to amplify visibility and build authentic connections.\nATL Media Buying: Handle large-scale media buying for TV, print, and OOH campaigns across international markets.\nPR & Communications: Develop and execute communication strategies to enhance brand perception and drive engagement worldwide.\nEvent Marketing: Organize activations, sponsorships, and events across markets to build strong brand connections.\nRetail Media: Craft and implement retailer-specific advertising strategies to boost sales and brand presence in-store internationally.\nCreative Collaboration: Write compelling creative briefs and collaborate with internal teams and external creators to deliver outstanding campaigns that travel across markets.\nMarketing Analytics & Reporting: Measure campaign effectiveness, analyze data, and share actionable insights to optimize performance across regions.\nTrend Spotting & Insights: Stay ahead of cultural trends globally to ensure the brand remains relevant and innovative in each market.\nProduct Collaboration: Work closely with product teams to develop new products, launch limited editions, or improve packaging design for international audiences.\nCustomer Research: Leverage insights from diverse markets to align campaigns with local audience needs and preferences.\nBudget Management: Oversee campaign and ATL budgets across markets, ensuring efficient allocation of resources.\nAbout you\nTo thrive in this role and make a significant impact on our global expansion, you should bring the following qualities and experiences:Experience: 3-5 years in brand management, preferably within the food industry or similar consumer-facing sectors - ideally with exposure to international or multi-market environments.\nLanguage Skills: Proficiency in English at C1 level or above; German is a plus.\nProject Management: Proven ability to orchestrate cross-functional and cross-cultural teams to deliver comprehensive campaigns.\nCommunication: Exceptional coordination and communication skills to ensure seamless collaboration with diverse stakeholders across markets and time zones.\nMindset: Structured and growth-oriented, with a demonstrated ability to take ownership, adapt to evolving needs, and drive continuous improvement in a fast-scaling environment.\nCreativity & Analytical Thinking: Balance of creative flair and analytical rigor to build campaigns that resonate emotionally while delivering measurable results.\nData-Driven Decision Making: Familiarity with marketing analytics tools to measure campaign effectiveness and drive insights for optimization across different markets.\nInfluencer Collaboration: Demonstrated experience working with influencers and content creators, particularly in co-creating authentic campaigns and partnerships - ideally across multiple markets or cultures.\nConsumer-Centric Mindset: Strong understanding of consumer behavior across different markets and ability to leverage insights to craft relevant and engaging brand experiences.\n Trend Awareness: Up-to-date knowledge of cultural, digital, and market trends globally to keep brands fresh and relevant wherever we operate.","description_format":"text","description_chars":4057,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-12T03:41:39Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.3,"p_room":0.28,"age_days":683,"expected_fill_days":109,"reasons":["conf:1","ghost","win:tail","crowd:"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/lanch-brand-manager-mwd","json_url":"https://alion.io/job/lanch-brand-manager-mwd.json","meta":{"generated_at":"2026-10-20T23:19:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26916,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":693661},"rest":"https://alion.io/mcp/rest/get_company?id=693661"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flanch-brand-manager-mwd"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flanch-brand-manager-mwd"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flanch-brand-manager-mwd"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lanch-brand-manager-mwd\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flanch-brand-manager-mwd"}]}