{"id":3106797,"url":"https://alion.io/job/lantern-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":678943,"name":"Lantern","domain":"lanternstudios.com","url":"https://alion.io/company/lanternstudios","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":7,"ghost_share":0,"stale_share":0.429,"repost_share":0,"time_to_fill_p50_days":66,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":65000,"max_usd":129000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"GitHub","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Microsoft Excel","optional":true}],"status":"live","first_seen_at":"2026-10-22T17:42:35Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-26T12:01:15Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At Lantern, our company culture stands as the bedrock of our success and a source of pride for our teams. We firmly believe that a culture founded on trust forms the basis for enduring relationships with clients, colleagues, and partners.\nWithin this culture, we nurture an environment of respect, inclusion, and belonging, fostering collaboration among inspired teams. We prioritize the well-being of our colleagues, the success of our clients, and our positive impact on society.\nEmbracing a growth mindset where curiosity thrives, we celebrate excellence and value individuals who inspire and mentor others, elevating the collective. Our driving force lies in personal and business growth. We go above and beyond to surprise and delight our clients, delivering tangible business value. In facing challenges, we make tough choices and solve complex problems to positively influence our clients, their customers, and the world at large.\nAs a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results.\nDigital Marketing Manager\nLantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into targeted, multi-touch campaigns across email, social and paid digital that reach the right buying groups at our target accounts. You'll own HubSpot as our main marketing platform, and you'll set up the reporting that shows how marketing drives pipeline and revenue. You'll work closely with Go-To-Market and sales. This role is for someone who can plan the strategy, build the campaigns in HubSpot, and explain the results to leadership. \nKey Responsibilities\nAccount-based marketing strategy and execution\nWork with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying-group personas \nDesign and launch tiered ABM programs (1:1, 1:few, 1:many) with messaging tailored by industry, account and role \nCoordinate multi-touch, multi-channel plays across email, LinkedIn, paid social, web and sales outreach, timed so sales and marketing reach each account together \nTrack account engagement, intent signals and progression through the funnel, and flag when accounts are ready for sales \nEmail Marketing \nOwn the email program from start to finish: strategy, segmentation, copy, build, QA, deployment and optimization \nBuild automated nurture flows, workflows and lead-scoring models in HubSpot for each persona and buying stage \nRun ongoing A/B and multivariate tests on subject lines, content, CTAs and send timing \nKeep deliverability high, lists clean and the program compliant (CAN-SPAM, GDPR, CASL) \nSocial and paid digital\nPlan and manage organic and paid social, especially LinkedIn, including account-targeted ads, Matched Audiences, Sponsored Content and Thought Leader Ads \nCreate social campaigns that support ABM plays, product launches, partner moments and events \nManage digital ad budgets and pacing, and shift spend toward the channels and audiences that perform best \nHubSpot ownership and marketing operations\nServe as Lantern's in-house HubSpot expert across Marketing Hub and, where relevant, Sales Hub \nBuild and maintain workflows, lists, lead scoring, lifecycle stages, landing pages, forms, CTAs and campaign tracking \nSet up and enforce data hygiene, UTM standards, naming conventions and property structure \nWork with sales on CRM handoffs, lead routing, SLAs and HubSpot integrations (LinkedIn, webinar platforms, enrichment tools) \nReporting, analytics and optimization \nBuild and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account-level performance \nReport on the metrics that matter: target-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI \nSet up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations \nUse the data to test and improve audiences, content, channels and spend \nReporting, analytics and optimization\nBuild and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account-level performance \nReport on the metrics that matter: target-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI \nSet up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations \nUse the data to test and improve audiences, content, channels and spend \nSupport events and GTM moments\nSupporting events and GTM moments \nRun digital programs before and after events (target-account invitations, nurture, social amplification and follow-up sequences) so that events at conferences such as GitHub Universe and partner tours turn into pipeline \nSkills, Knowledge and Expertise\n4-6+ years of B2B digital marketing experience, including at least 3 years running ABM programs, ideally in technology, software, data/AI or professional services \nAdvanced HubSpot expertise: hands-on experience building workflows, lead scoring, segmentation, landing pages and custom reports and dashboards. HubSpot certifications (Marketing Hub, Email Marketing, Reporting) are strongly preferred \nA record of running email programs and nurture strategies with measurable gains in engagement and conversion \nExperience managing LinkedIn and paid social campaigns, including account-based targeting and budget management \nStrong analytical and reporting skills: you build dashboards, explain attribution, tie marketing activity to pipeline and revenue, and present results clearly to executives \nExperience aligning closely with sales on target accounts, lead handoffs and pipeline goals \nClear, persuasive writing for email, social and ad copy \nStrong project management skills and the ability to run several campaigns at once without losing quality \nA bachelor's degree in marketing, communications, business or a related field, or equivalent experience\nNice to have \nExperience with ABM and intent platforms (e.g., 6sense, Demandbase, ZoomInfo, Bombora) \nPower BI or Excel skills for advanced marketing analytics \nExperience marketing to developer, data or AI audiences \nExperience with partner co-marketing (e.g., cloud or technology alliance partners) \nLantern is committed to fair and equitable compensation practices. Actual compensation will depend upon an individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.\nOntario Salary Range\n$105,000—$140,000 CAD","description_format":"text","description_chars":7042,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["AI Consulting & Integration","Enterprise Apps Implementation Partners"],"lifecycle":[{"event":"open","at":"2026-10-22T19:33:28Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1","filings_12m":1,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":112500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":66,"reasons":["conf:2","win:early"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/lantern-digital-marketing-manager","json_url":"https://alion.io/job/lantern-digital-marketing-manager.json","meta":{"generated_at":"2026-10-26T16:21:26Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21780,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":678943},"rest":"https://alion.io/mcp/rest/get_company?id=678943"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flantern-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flantern-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flantern-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lantern-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flantern-digital-marketing-manager"}]}