{"id":3073547,"url":"https://alion.io/job/lantern-digital-performance-marketing-specialist-2","title":"Performance Marketing Specialist","company":{"id":681597,"name":"Lantern Digital","domain":"lantern-digital.com","url":"https://alion.io/company/lantern-digital","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Join","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ahmedabad, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":6000,"max_usd":15500,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2025-09-17T06:20:57Z","employer_posted_date":"2025-09-17","last_verified_at":"2026-11-01T23:28:57Z","board_verified":true,"closed_at":null,"days_open":410,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":410},"description":"As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 3 years of experience in performance marketing.\nTasks\nDevelop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads, and others.\nPlan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.\nConduct keyword research, ad copywriting, and creative development to maximize campaign performance.\nUtilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.\nContinuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.\nCollaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.\nStay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.\nBudget management and allocation, ensuring maximum ROI on advertising spend.\nCollaborate with cross-functional teams to align marketing efforts with company goals.\nRequirements\nMinimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.\nProficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.\nStrong understanding of Ecommerce marketing channels and campaign measurement.\nShould have in-depth knowledge of Google Tag Manager\nIn-depth knowledge of Google Analytics, Excell and other analytics tools.\nExperience with A/B testing, conversion rate optimization, and marketing funnel analysis.\nStrong analytical skills and the ability to interpret data to drive decision-making.\nExcellent communication and collaboration skills.\nHighly organized, detail-oriented, and able to manage multiple campaigns simultaneously.\nCreative thinking and problem-solving abilities.\nCertifications in relevant advertising platforms","description_format":"text","description_chars":2455,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-10-22T10:05:51Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long 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