{"id":3185657,"url":"https://alion.io/job/lastpass-global-integrated-campaigns-manager","title":"Global Integrated Campaigns Manager","company":{"id":4316,"name":"Lastpass","domain":"lastpass.com","url":"https://alion.io/company/lastpass","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":119000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T22:53:18Z","employer_posted_date":null,"last_verified_at":"2026-10-23T22:53:18Z","board_verified":false,"closed_at":null,"days_open":3,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":3},"description":"About LastPass\nLastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\n\nCurious about our products? Visit our website and try it free!\n\nWe welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\n\nLastPass is looking for a Senior Demand Generation Manager, Tier Upgrade: \nIn this role, you will own the upsell motion that moves customers up our B2B SKU ladder — from Teams to Business to BusinessMax. Unlike seat growth, which is about adding more users, this role is about proving there's more value to unlock at the next tier, and building the account-based programs that get the right buying team to see it. You'll run a focused, ABM-style motion against a defined target account list, working hand-in-hand with Field Marketing, Events, and Sales to reach every relevant stakeholder in each account. If you know the difference between how mid-market and enterprise buying committees actually make decisions, and you like owning a named-account list rather than a broad funnel, this is the role for you.\nAbout the team:You'll join the Demand Generation team within a broader Marketing organization that also includes Field Marketing, Lifecycle Marketing, Campaign Operations, Marketing Operations, Analytics, and Paid Media. Demand Gen managers each own a distinct, independently measurable slice of the funnel; this role owns SKU tier upgrade, working alongside peers who own new-customer acquisition and seat expansion. You'll partner especially closely with Field Marketing and Events to coordinate account-based reach, and with Analytics and Marketing Operations to keep target account data and segmentation current.\nWho will you work with?You will report to Demand Generation leadership and collaborate daily with Sales on target account prioritization and buying-team coverage. You'll also partner with Field Marketing and Events to coordinate multi-channel account reach, Analytics and Marketing Operations on segmentation and database strategy, and internal content and creative teams to close content gaps across the funnel.\nWhat are some of the exciting challenges you will be working on?\n\nOwn the tier upgrade number — moving customers from Teams to Business to BusinessMax — against a defined target account list\n\nDesign and run multi-channel ABM campaigns tailored to mid-market accounts, with a clear point of view on how scaled ABM differs from traditional demand gen\n\nBring a sharp understanding of the differences between small business and mid-market buying dynamics, and adjust program design accordingly\n\nIdentify content gaps across target segments and funnel stages, and advocate for and orchestrate the development of that content with internal marketing producers\n\nUse database segmentation to identify gaps in buying-team coverage and key personas within target accounts, and run programs to close them\n\nCoordinate campaign deployment closely with the Field and Events teams to maximize reach and account coverage\n\nAdapt targeting methods across multiple geographies, accounting for regulatory differences that affect how accounts and contacts can be reached\n\nMeasure programs against KPIs tied to tier upgrade pipeline and conversion, and continually refine account selection and messaging based on results\n\nWhat does it take to work at LastPass?\nProven experience in B2B demand generation, with direct experience running ABM programs in mid-market segments\n\nA clear, well-formed point of view on how scaled ABM operates, and where it differs from enterprise-style, high-touch ABM\n\nExperience identifying content needs across segments and the funnel, and driving that content into production through internal marketing partners\n\nHands-on experience with database segmentation to uncover and close gaps in buying-team coverage and personas\n\nA track record of close coordination with Field Marketing and Events to land multi-channel account-based campaigns\n\nExperience running campaigns across multiple geographies, with an understanding of how targeting and outreach methods shift with local regulatory requirements\n\nStrong analytical instincts — you partner with data rather than wait for it, and use it to prioritize accounts and refine targeting\n\nFluency with AI tools to support account research, content development, and campaign analysis\n\nOur compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.\n\nUS Pay Range\n$119,000—$140,000 USD\n\nWhy LastPass?\n\nThe leader in secure access\n\nHigh-growth, collaborative environment with inclusive teams\n\nRemote-first culture\n\nCompetitive compensation\n\nFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\n\nParental leave\n\nComprehensive health coverage, including dependents\n\nHome office setup support\n\nLastPass Families free account for up to 5 members\n\nContinuous learning and development opportunities, including an annual learning stipend to invest in your growth\n\nPeer-to-peer recognition through Quantum Workplace\n\nEmployee Assistance Program for well-being support\n\nRemote work stipend to support your home office needs\n\nShort-Term or Remote-Centric Work Arrangements for added flexibility\n\nUnlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\n\nWe’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\n\nFor more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice. \n\nOriginally posted on Himalayas","description_format":"text","description_chars":6429,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Home office","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Identity Management","Information Security"],"lifecycle":[{"event":"open","at":"2026-10-23T23:28:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 1 · green card filings: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":1,"median_offered_wage_usd":212500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":43,"reasons":["seen:3","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/lastpass-global-integrated-campaigns-manager","json_url":"https://alion.io/job/lastpass-global-integrated-campaigns-manager.json","meta":{"generated_at":"2026-10-27T20:45:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11890,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4316},"rest":"https://alion.io/mcp/rest/get_company?id=4316"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flastpass-global-integrated-campaigns-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flastpass-global-integrated-campaigns-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flastpass-global-integrated-campaigns-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lastpass-global-integrated-campaigns-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flastpass-global-integrated-campaigns-manager"}]}