{"id":3198266,"url":"https://alion.io/job/laurentide-industry-marketing-manager","title":"Industry Marketing Manager","company":{"id":2666733,"name":"Laurentide","domain":"laurentide.com","url":"https://alion.io/company/laurentide-2","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"UltiPro","truth_index":{"grade":"A","score":87,"open_postings":13,"ghost_share":0,"stale_share":0.538,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kirkland, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":99000,"period":"year","method":"role_country_seniority_unknown","sample_n":652},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-04-29T21:36:16Z","employer_posted_date":"2026-04-29","last_verified_at":"2026-10-28T08:03:40Z","board_verified":true,"closed_at":null,"days_open":181,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":181},"description":"INDUSTRY MARKETING MANAGER\nCome join the largest supplier of automation and reliability solutions in our region. Discover what we can offer you and be the voice that cultivates innovative ideas To Help Industry Thrive in Eastern Canada.\nSOUNDS EXCITING? JOIN US\nThe Industry Marketing Manager (IMM) is a strategist focused on one or more business sectors, responsible for crafting, aligning, and executing marketing plans that integrate the needs and initiatives of the Sales, Product, and Marketing teams for specific vertical markets (e.g., mining, pulp & paper, oil & gas, chemicals, pharmaceuticals). Aware of clients’ specific needs, familiar with our solutions, and attuned to the business realities of their assigned sectors, the IMM drives demand through a series of targeted, data-driven, and technically accurate tactics, as well as thought leadership content that empowers sales teams and positions the company as a trusted leader. Success in this role relies on close alignment and ongoing collaboration with internal teams to ensure that marketing plans reflect business unit priorities, market realities, and customer needs. The IMM works in synergy with key marketing functions (digital, studio, communications, events, brand) to deliver consistent and impactful campaigns.\nWHAT YOU BRING TO THE TABLE\nIndustry Strategy & Go-to-market Leadership\nPlan and lead industry-specific marketing campaigns aligned with growth objectives.\nDevelop go-to-market (GTM) strategies for new solutions launches by industry, in alignment with Strategic Growth Managers (product-focused leaders within business units).\nAct as a marketing advisor to Sales teams within assigned industries.\nPartner closely with Industry Sales Managers to align industry priorities with marketing planning and execution.\nCollaborate with core functions (digital, studio, communications & events, brand) to execute key tactics.\nServe as the central point of contact for marketing within industry groups.\nContent & Thought Leadership\nCreate technically accurate, digestible content in partnership with internal SMEs across business units and sales groups (e.g., posts, whitepapers, articles).\nPosition content as thought leadership to elevate the company’s industry profile, serving as the content expert within the Marketing team.\nTranslate technical details into clear, customer-relevant messaging in collaboration with product experts.\nMarket Research, Insights & Data Ownership\nBuild comprehensive market reports to inform strategy and execution.\nStay ahead of industry trends, regulatory shifts, and emerging technologies.\nMaintain a deep understanding of market dynamics, customer pain points, and competitive landscape.\nOwn and optimize the customer journey for assigned industries.\nEnsure data accuracy for market insights, reporting, and decision-making.\nSales Enablement & Customer Improvement\nProvide strategic sales tools, playbooks, and assets tailored to industry needs.\nParticipate in customer improvement processes to align marketing with client expectations and feedback.\nSupport Sales with strategic guidance across the full range of activities.\nEvents\nRepresent the company at industry events, conferences, and customer meetings.\nPartner with events and communications teams to deliver impactful industry-specific activities.\nBe available to travel outside normal business hours, including weekends, for specific events.\nESSENTIAL SKILLS AND QUALIFICATIONS TO BE SUCCESSFUL\nBachelor’s degree in Marketing, Business, Communications, or related field.\n5+ years in Business-to-business or industrial marketing, with proven industry-specific strategy experience.\nUnderstanding of industries such as pulp & paper, mining, oil & gas, manufacturing, or similar.\nGood Knowledg of Pardot.\nExperience with project management tools (Asana, Monday, etc.).\nFamiliarity with AI-based marketing tools.\nFamiliarity with Digital Asset Management tools (DAM).\nGood knowledge of Analytics platforms (Power BI is an asset).\nKnowledge of CRM tools (Salesforce is an asset).\nWritten and Verbal Communication skills in French are required.\nWritten and verbal communication skills in English would be considered an asset.\nWORK LOCATION: Kirkland, QC (Hybrid work arrangement in accordance with internal policy). Some travel required\nABOUT US\nLaurentide’s purpose is To Help Industry Thrive in Eastern Canada. More than words, our values compel us to think differently, to act with integrity and to shape our future according to them. It is through Customer Centricity, Collaboration, People Matter, Hunger & Passion, Health, Safety & Environment and lastly Trust & Reliability that we: Empower People. Advance Industry.\nIn accordance with Bill 96, this job requires English proficiency to serve clients in Atlantic Canada and interact with US suppliers, ensuring effective communication and operational efficiency.","description_format":"text","description_chars":4885,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"French","level":"All levels","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial Automation","Maintenance, Repair & Operations (MRO)"],"lifecycle":[{"event":"open","at":"2026-10-24T06:16:03Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":1,"p_active":0.092,"p_room":0.28,"age_days":181,"expected_fill_days":25,"reasons":["conf:2","stale_co","win:tail","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/laurentide-industry-marketing-manager","json_url":"https://alion.io/job/laurentide-industry-marketing-manager.json","meta":{"generated_at":"2026-10-28T12:19:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16283,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2666733},"rest":"https://alion.io/mcp/rest/get_company?id=2666733"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flaurentide-industry-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flaurentide-industry-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flaurentide-industry-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/laurentide-industry-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flaurentide-industry-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3198266}},{"tool":"search_jobs","arguments":{"company":"laurentide.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3198266},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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