{"id":1264014,"url":"https://alion.io/job/lawdepot-product-optimization-specialist","title":"Product Optimization Specialist","company":{"id":680479,"name":"LawDepot","domain":"lawdepot.ca","url":"https://alion.io/company/lawdepot","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Product","role_family":"Product","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Edmonton, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":66000,"max_usd":136000,"period":"year","method":"role_country_seniority_unknown","sample_n":262},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Power BI","optional":false},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-09-25T15:45:14Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-15T16:18:33Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"What the Role Does:\nTurn high-impact product ideas into experiences that drive conversions, retention, and revenue.\nAs a Product Optimization Specialist, you will lead the planning, validation, coordination, and delivery of projects that improve the experience for both prospective and existing LawDepot customers. You will move promising ideas from discovery through launch, while contributing to an experimentation-focused product environment where decisions are informed by customer insights and data.\nWorking closely with Product Management, Design, Research, Analytics, Content, Legal, and Development teams, you will manage projects that strengthen trust, improve product and value messaging, enhance onboarding, reduce cancellations, and encourage customers to return. This role combines cross-functional project delivery with hands-on website improvements and experimentation.\nThis is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.\nWhat You’ll Do:\nLead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launch\n\nTranslate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverables\n\nOrganize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teams\n\nSupport conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiences\n\nCoordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness\n\nBuild and update website layouts, templates, and content experiences through our content management systems (CMS)\n\nApply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvements\n\nWork with analytics platforms and Analysts to monitor performance, interpret experiment results, and translate findings into actionable next steps\n\nMaintain project backlogs, ensuring initiatives are clearly scoped, documented, and ready for execution\n\nPrepare clear project updates, specifications, documentation, and post-launch learnings for stakeholders\n\nIdentify edge cases, dependencies, and potential downstream impacts to support high-quality project delivery\n\nUse AI tools to accelerate project planning, competitor and market research, prioritization, and ideation\n\nCreate early wireframes, mockups, or prototypes to help communicate product concepts and accelerate alignment\n\nReview and identify usability, content, formatting, or functional issues before release\n\nContribute to a rapid experimentation culture by identifying opportunities for continuous improvement and supporting the development of new hypotheses and test ideas\n\nWhat You Bring:\nThe Essentials\nPost-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related field\n\nExperience in digital project coordination, conversion optimization, product operations, web production, or website management\n\nStrong written and verbal communication skills, including the ability to create clear requirements, specifications, project updates, and documentation for technical and non-technical audiences\n\nDemonstrated ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch\n\nStrong project management and prioritization skills, including experience managing timelines, dependencies, reviews, approvals, and cross-functional stakeholders\n\nExceptional attention to detail, with the ability to consider both immediate requirements and broader customer or business impacts\n\nProven ability to collaborate effectively with multidisciplinary teams such as Product, Design, Research, Analytics, Content, Legal, and Development\n\nExperience using analytics and business intelligence platforms (ex. Google Analytics, Power BI) to monitor performance and identify opportunities for improvement\n\nUnderstanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-making\n\nTechnical aptitude and comfort working with development teams, sprint-based workflows, QA testing, developer handoffs, and basic website troubleshooting\n\nStrong learning agility, curiosity, and initiative, with the ability to quickly adopt new tools, processes, and methodologies\n\nA self-directed approach to work with a demonstrated ability to move projects forward while balancing quality, speed, and stakeholder needs\n\nAbility to utilize AI tools to improve productivity, research, planning, and decision-making\n\nThe Nice to Haves (Great if you have it and we’ll help you learn if you don’t)\nAbility to use CMS platforms to implement website changes\n\nWorking knowledge of HTML and CSS, with the ability to make minor layout or styling adjustments\n\nFamiliarity with UI/UX principles and the ability to review designs and provide thoughtful feedback\n\nExperience using Figma or similar design and prototyping tools\n\nExperience in a rapid experimentation or continuous optimization environment\n\nWhy You Should Join the LawDepot Team:\nExcellent total compensation package\n\nComprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account\n\nGreat work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)\n\nThree weeks paid vacation, plus bonus personal days\n\nContinuous learning opportunities, including LinkedIn Learning subscriptions and training budgets\n\nCompany share plan\n\nFree catered lunches for the entire office\n\nMonthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)\n\nWork alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth\n\nPersonal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)\n\nFree and easily accessible parking\n\nSouthgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away\n\nHybrid working arrangements for that balance between getting work done at home and engaging with others in the office\n\nWho We Are:\nJoin one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey!\nHow to Apply:\nApply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career.\nWe thank all applicants; however, only those selected for an interview will be contacted.","description_format":"text","description_chars":7279,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Flexible schedule","Hybrid work"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Legal Services","Legal Software"],"lifecycle":[{"event":"open","at":"2026-09-25T21:40:25Z"}],"visa":[],"liveness":{"score":62,"band":"ok","label":"Likely open","p_open":1,"p_active":0.688,"p_room":0.9,"age_days":19,"expected_fill_days":33,"reasons":["conf:0","win:mid"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/lawdepot-product-optimization-specialist","json_url":"https://alion.io/job/lawdepot-product-optimization-specialist.json","meta":{"generated_at":"2026-10-15T18:20:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27894,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":680479},"rest":"https://alion.io/mcp/rest/get_company?id=680479"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flawdepot-product-optimization-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flawdepot-product-optimization-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flawdepot-product-optimization-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lawdepot-product-optimization-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flawdepot-product-optimization-specialist"}]}