{"id":1555329,"url":"https://alion.io/job/lawmatics-gtm-enablement-manager","title":"GTM Enablement Manager","company":{"id":179511,"name":"Lawmatics","domain":"lawmatics.com","url":"https://alion.io/company/lawmatics","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Diego, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-30T17:01:34Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-16T04:07:43Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"The Role\nLawmatics is looking for a GTM Enablement Manager to build and own the programs, systems, and resources that help our Sales and Customer Success teams perform at their best.\nThis role will own enablement across the employee lifecycle, from new-hire onboarding and certification to new product readiness, ongoing product and skills reinforcement, and performance coaching programs.\nThis is a hands-on builder role for someone who loves developing people but also thinks systematically about how learning translates into performance. You will work closely with Sales, Customer Success, Product, Product Marketing, Revenue Operations, and GTM leadership to identify gaps, develop scalable programs, and ensure our customer-facing teams have the knowledge, skills, tools, and confidence they need to deliver an exceptional customer experience.\nSuccess in this role is not measured simply by how much training gets delivered. It is measured by whether our teams learn faster, ramp faster, retain what they learn, consistently apply best practices, and ultimately perform better.\nPlease note: We are a hybrid company that works out of our office in San Diego, CA Monday through Wednesday, with the option to work remotely on Thursday and Friday.\nWhat You'll Own\nGTM Onboarding & Certification\nOwn the end-to-end onboarding experience for new Sales and Customer Success team members.\nDesign and continuously improve role-specific onboarding programs for Sales and Customer Success.\nBuild structured learning paths with clear milestones, expectations, assessments, and certifications.\nDevelop 30/60/90-day learning and ramp frameworks in partnership with GTM leadership.\nFacilitate live training, workshops, role plays, call reviews, and certification sessions.\nCreate objective certification standards that ensure new hires demonstrate proficiency before advancing.\nPartner with frontline managers to create a seamless transition from formal onboarding into ongoing coaching and development.\nMeasure onboarding effectiveness through ramp time, certification performance, manager feedback, and early employee performance.\nProduct Enablement & Launch Readiness\nOwn GTM readiness for new Lawmatics products, features, and major product updates.\nPartner closely with Product and Product Marketing to translate product releases into practical, role-specific training for Sales and Customer Success.\nBuild launch enablement plans that ensure GTM teams understand not only how a product works, but the customer problems it solves and how to effectively communicate its value.\nDevelop training materials, talk tracks, demo guidance, FAQs, use cases, objection handling, and other field-ready resources.\nBuild and administer product certifications when appropriate.\nEstablish clear readiness standards for major product launches.\nGather feedback from the field and create a feedback loop with Product, Product Marketing, and GTM leadership.\nContinuous Learning & Reinforcement\nBuild an enablement program that extends well beyond onboarding.\nDevelop an ongoing GTM learning curriculum focused on product knowledge, customer conversations, methodology, process, and role-specific skills.\nBuild reinforcement programs that ensure important concepts are retained and consistently applied over time.\nEstablish regular training and development cadences across Sales and Customer Success.\nCreate targeted training programs based on observed performance gaps and changing business priorities.\nDevelop recertification programs for critical skills, products, and processes.\nCurate and maintain a centralized library of best practices, playbooks, examples, and training resources.\nOwn and maintain competitive battlecards with up-to-date competitor insights and clear positioning on why Lawmatics wins. \nIdentify top performers and subject matter experts and turn what they do well into repeatable best practices for the broader organization.\nPerformance Enablement & Technology\nUse technology and performance data to connect training with what is actually happening in customer conversations.\nOwn and optimize Lawmatics' use of Gong as an enablement and coaching platform.\nBuild and maintain Gong scorecards that reinforce the behaviors and competencies expected across Sales and Customer Success.\nDevelop best-practice call libraries that give team members real examples of great discovery, demos, objection handling, customer conversations, and other critical moments.\nUse Gong insights, scorecards, call reviews, and performance data to identify organizational skill gaps and prioritize enablement initiatives.\nPartner with frontline managers to develop repeatable coaching frameworks and workflows.\nEvaluate and recommend enablement technology that can improve learning, certification, knowledge management, coaching, or productivity.\nEstablish reporting that connects enablement participation and proficiency with field performance.\nHow You'll Work Cross-Functionally\nEnablement sits at the intersection of nearly every GTM function. You'll partner closely with:\nSales & CS Leadership to identify performance gaps, establish competency standards, and prioritize enablement initiatives.\nFrontline Managers to reinforce training through coaching and ensure new skills become consistent behaviors.\nProduct & Product Marketing to translate product innovation into field readiness and effective customer conversations.\nRevenue Operations to align enablement with GTM processes, systems, reporting, and performance data.\nPeople/HR to create a consistent and high-quality onboarding experience for new GTM employees.\nWhat We're Looking For\n4+ years of experience in Sales Enablement, Revenue Enablement, GTM Enablement, Customer Success Enablement, Learning & Development, or a related role within a B2B SaaS organization.\nExperience building and owning structured onboarding and certification programs.\nDemonstrated ability to develop training content from scratch and translate complex concepts into simple, practical learning experiences.\nExperience enabling both Sales and Customer Success teams strongly preferred.\nStrong facilitation and presentation skills with the ability to lead engaging live and virtual training.\nExperience using Gong or another conversation intelligence platform for coaching, scorecards, call analysis, and best-practice development.\nExperience with Salesforce and modern GTM technology.\nStrong program and project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.\nA data-driven approach to enablement with experience measuring program effectiveness and using performance insights to determine where training is needed.\nStrong written communication and content-development skills.\nAbility to influence and build credibility across frontline employees, managers, and senior leaders.\nComfortable operating in a high-growth environment where you'll need to build structure while also executing the work yourself.\nBonus Points\nPrevious experience in a quota-carrying Sales or Customer Success role.\nExperience in vertical SaaS or legal technology.\nExperience building enablement programs in a scaling SaaS organization.\nExperience administering an LMS or enablement platform.\nExperience building competency frameworks, certification programs, or formal coaching programs.\nWhat Success Looks Like\nWithin your first year, you will have:\nBuilt a repeatable, measurable onboarding and certification program across Sales and Customer Success.\nEstablished clear proficiency standards for key GTM roles.\nCreated a repeatable enablement process for every major product launch.\nDeveloped an ongoing learning and reinforcement cadence that extends beyond new-hire onboarding.\nBuilt Gong scorecards, coaching workflows, and best-practice libraries that managers and team members actively use.\nReduced time-to-productivity for new hires while improving consistency in how Lawmatics is positioned and represented to prospects and customers.\nEstablished measurable enablement KPIs and a regular reporting cadence for GTM leadership.\nContinue fostering a culture where training is not a one-time event, but an ongoing system for improving performance.\nSan Diego pay range\n$125,000—$155,000 USD\nAbout Lawmatics\nLawmatics is the #1 CRM for law firms, supporting the entire client journey from first contact to trusted partnership. Firms use Lawmatics to streamline intake, automate tasks, run marketing campaigns, manage referrals, and track growth - all in one AI-powered platform that keeps business moving forward. To learn more, visit Lawmatics.com.\nAs an equal opportunity employer, we are proud to celebrate diversity and champion an inclusive workplace. 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