{"id":1877601,"url":"https://alion.io/job/lawo-marketing-manager","title":"Marketing Manager","company":{"id":1847037,"name":"LAWO","domain":"lawo.com","url":"https://alion.io/company/lawo-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"softgarden","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":97000,"max_usd":195000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-09-30T14:40:01Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-19T14:43:23Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Grow With UsLAWO designs, manufactures, and delivers cutting-edge IP-based infrastructure solutions for audio, video, control, and monitoring. With over 50 years of innovation and engineering excellence, we empower broadcasters, live event producers, and media professionals to build agile, scalable, and future-proof workflows for television, radio, pro-audio, sports, theater, and live performance applications worldwide. We are seeking a Marketing Manager to join our North American Team.\nPosition Summary\nThe Marketing Manager, North America, is responsible for developing and executing regional marketing strategies that drive brand awareness, customer engagement, lead generation, and revenue growth throughout North America. This role serves as a strategic partner to the sales organization while ensuring alignment with global marketing objectives, messaging, and brand standards.\nKey Responsibilities:\nStrategic Marketing Leadership\nPartner with Lawo headquarters to align North American marketing strategies, initiatives, and messaging with global objectives.\nDevelop and execute regional marketing plans that support revenue growth, market expansion, and brand awareness.\nIdentify market opportunities, customer needs, competitive trends, and industry developments to inform marketing strategy.\nMaintain alignment with global brand standards while adapting programs for regional audiences.\nSales Enablement & Business Partnership\nCollaborate closely with the North American Sales Team to support strategic business objectives and revenue growth.\nDevelop marketing tools, resources, and programs that support lead generation, pipeline development, customer retention, and sales effectiveness.\nCampaign Development & Execution\nDevelop, execute, and optimize integrated marketing campaigns across digital, social media, email, content, partner, and demand-generation channels.\nCoordinate with global marketing teams to localize and deploy campaigns for North American audiences.\nEvaluate campaign effectiveness and continuously optimize performance using analytics and business results.\nContent Development & Brand Management\nDevelop and localize marketing content for North American audiences, ensuring consistency with global brand standards.\nCoordinate regional social media strategy and content initiatives.\nIdentify and develop customer success stories, case studies, video testimonials, and other customer-focused content.\nSupport thought leadership initiatives that position Lawo as an industry leader.\nEnsure consistency of brand messaging across all communications and campaigns.\nMarket Intelligence & Analytics\nMonitor industry trends, customer needs, market developments, and competitive activity.\nProvide strategic insights and recommendations to regional and global leadership teams.\nMeasure and report on marketing program effectiveness, lead generation, customer engagement, and return on investment.\nUse data-driven insights to refine marketing strategies and priorities.\nCross-Functional Leadership\nCollaborate with sales, product management, and global marketing teams to deliver integrated marketing initiatives.\nServe as the primary marketing resource for North America and provide strategic marketing leadership to support overall business objectives.\nQualifications\nEducation & Experience\nBachelor’s degree in marketing, Communications, Business, or a related field.\n5+ years of B2B marketing experience, preferably within broadcast, media technology, audiovisual, networking, software, or related technology industries.\nExperience partnering directly with sales teams to support revenue growth and business development initiatives.\nExperience working within a global organization and collaborating across multiple time zones.\nKnowledge, Skills & Abilities\nStrategic marketing planning and execution.\nDigital marketing, social media, email marketing, and content marketing.\nBrand management and positioning.\nMarketing analytics, reporting, and performance measurement.\nCustomer storytelling, case study development, and content localization.\nStrong project management and organizational skills.\nExcellent communication, presentation, and stakeholder management skills.\nProficiency with Microsoft 365, CRM platforms, marketing automation systems, and analytics tools.\n Additional Requirements\nValid passport and ability to travel domestically and internationally as required.\nOur Offer\nCompetitive Salary and attractive annual bonus\n4 weeks' vacation, plus 12 Holidays\nEmployer-sponsored Health Reimbursement Account\nShort- and Long-Term Disability Insurance \n401K with Company Match\nPersonal growth within an international 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