{"id":481691,"url":"https://alion.io/job/laylo-brand-editorial-lead","title":"Brand Editorial Lead","company":{"id":545,"name":"Laylo","domain":"laylo.com","url":"https://alion.io/company/laylo","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":120000,"max":155000,"currency":"USD","period":"year","gross":null,"usd_annual":155000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-09-06T16:50:56Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-30T17:52:44Z","board_verified":true,"closed_at":null,"days_open":54,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":54},"description":"Laylo is the CRM powering iconic artists and live events. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email. Today, we power CRM across hundreds of millions of fans for some of the most iconic names in entertainment like Sabrina Carpenter, Zara Larsson, Isaiah Rashad, Noah Kahan, Dijon, Porter Robinson, the xx, Outside Lands, CRSSD, and thousands more.\nRole Overview\nWe’re looking for an exceptional storyteller who can find the interesting angle, turn it into something people actually want to read and consume, and build a distinctive voice for Laylo.\nYour primary craft is writing. You’ll also use that craft to shape campaigns, customer stories, and industry experiences.\nOur customers are the managers, marketers and promoters behind tours, shows and album releases. We have far more of their stories than we have capacity to tell, and this role exists to source them, write them, and get the rest of the industry reading them. You'll own what Laylo sounds like everywhere it shows up: the site, the campaigns, the stories we publish, and the rooms we put people in.\nReporting directly to the Head of Growth, you'll work closely with Sales, Partnerships, Product and Design. This work is measured on pipeline: the stories, campaigns and channel exist to bring the right managers, promoters and marketers to Laylo. You're likely a good fit if you ship at a high velocity while having a high bar for taste & craft.\nRequirements\nWriting\n5+ years in writing-first brand, editorial, or content roles, with a portfolio showing exceptional work across multiple formats and experience independently taking stories from idea to published work.\nYou can interview someone, find the story, establish the angle, and deliver publication ready work yourself.\n\nEditorial judgement\nA clear, opinionated point of view on what makes company content worth reading/watching or interacting with.\n\nShipping\nYou don’t require an agency, large team, or three rounds of creative direction. You can take something from blank page to publish at startup pace.\nBuilds and uses AI & automation to accelerate workflows\n\nShow us work that demonstratesShipped publicly and you’re proud to put your name behind.\nSomething you built that developed a real audience. Tell us how big it got and how fast.\n\nUseful, but not required: events, entertainment industry experience, product marketing.\nYou'll thrive here if you\nAre comfortable being the first and last draft: it's ready when it reaches us.\nKnow how to write in multiple formats for varying channels and mediums.\nKnow what to cut, and kill your own good sentences.\nBuild your own systems to speed up drafting and revision.\nShip on a regular cadence\nSet the standard for how Laylo writes, then write to it yourself.\nKey Responsibilities\nCustomer Stories\nSource and run interviews with the managers, marketers and promoters behind tours, shows and releases\nShip 2+ stories a month, then cut each one into the social posts, newsletter sends and sales collateral that carry it further\nGet them read: Work with Head of Growth to pitch, place and distribute so the story reaches the rest of the industry, not only our own channels\nCampaigns & Launches\nTurn GTM briefs into campaign concepts, messaging and finished copy across web, email, social and other launch surfaces\nDevelop the hooks, headlines, narratives and creative angles that bring campaigns to life\nPartner with Growth on product launches, bringing the editorial angle and the execution to the GTM plan\nWork directly with Design, Partnerships and external partners to get the work shipped\nVoice\nWrite and edit across everything else we publish: website, lifecycle, blog, social and sales collateral\nRaise the level of everyone else's writing: edit teammates' copy, coach the people who write often, and make the standard learnable rather than just documented\nCreate the voice guidelines and AI workflows the whole company can use\nChannels\nEvents: Collaborate with the Head of Growth on events to invest in based on cost and return. You help curate what the night should feel like.\nOwned Channel: Collaborate with Head of Growth on owned channel to build. You set the format, the cadence, the audience, and the bar for what goes out.\nWhat Success Looks Like\n2-3 customer stories ship a month to start, and you sourced both of them yourself\nCopy ships weekly, without a round on voice\nVoice guidelines and an AI workflow exist that other people at Laylo actually use\nThe owned channel has an audience that didn't exist a year ago, and it's still growing\nCustomers bring up curated events unprompted, and you shaped what they felt like\nStories, campaigns and the channel produce inbound conversations we can point to, not just impressions\nThis Role Is NOT For You If\nYou want to set brand direction and hand it off. You'll be writing the copy yourself, every week.\nYou need long runways and multiple review cycles. We ship on a weekly cadence.\nAbout Us\nOur founders met while building competing consumer startups. We launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points artists and events face is actually driving their audience from socials into their own CRM.\nIn 2020, we joined Y Combinator's summer batch and began building a product that quickly gained strong early traction. We raised from top-tier investors like Eldridge and Sony and have since grown into a team of 24 exceptional individuals spanning product, sales, and operations.\nWe have a strong written documentation culture. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and team-specific meetings throughout the week.","description_format":"text","description_chars":5843,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":24,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Publishing","Marketing Automation","Music Industry"],"lifecycle":[{"event":"open","at":"2026-09-06T16:50:56Z"}],"visa":[],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.372,"p_room":0.35,"age_days":53,"expected_fill_days":7,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":155000,"is_top_pay":false},"html_url":"https://alion.io/job/laylo-brand-editorial-lead","json_url":"https://alion.io/job/laylo-brand-editorial-lead.json","meta":{"generated_at":"2026-10-30T20:26:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10394,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":545},"rest":"https://alion.io/mcp/rest/get_company?id=545"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flaylo-brand-editorial-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flaylo-brand-editorial-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flaylo-brand-editorial-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/laylo-brand-editorial-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flaylo-brand-editorial-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":481691}},{"tool":"search_jobs","arguments":{"company":"laylo.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":481691},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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