{"id":3337293,"url":"https://alion.io/job/lean-layer-gtm-specialist-attribution-roi-performance","title":"GTM Specialist, Attribution, ROI & Performance","company":{"id":679664,"name":"Lean Layer","domain":"leanlayer.com","url":"https://alion.io/company/leanlayer","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","BR"],"hiring_countries_total":2,"salary":{"min":35000,"max":165000,"currency":"USD","period":"year","gross":null,"usd_annual":165000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"Marketo","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"dbt","optional":true},{"name":"Google BigQuery","optional":true},{"name":"JavaScript","optional":true},{"name":"Python","optional":true},{"name":"Snowflake","optional":true}],"status":"live","first_seen_at":"2026-10-23T13:59:32Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-31T13:37:44Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Position Overview\nLean Layer is the #1 Rated RevOps Agency on G2, and we're doubling our consulting team over the next year. Our reputation is built on excellent results, which means we need to keep hiring excellent people. We're looking for an experienced Attribution, ROI & Performance Specialist who can design and build the systems that help clients understand where their pipeline comes from, which investments are working, and how their revenue teams are performing.\nClients come to us for help improving marketing source tracking, campaign attribution, funnel reporting, and sales performance measurement. As our Attribution, ROI & Performance Specialist, you'll work closely with our RevOps Consultants to design and implement the tracking, data connections, attribution models, and reporting systems that support these decisions.\nThis role is consultative and hands-on. You'll work with marketing, sales, and revenue leaders to understand what they need to measure, how their existing systems work, and what needs to change. You'll help define the right approach, then build it across CRM, marketing automation, and reporting platforms.\nWe're looking for someone who understands the technical side of attribution and performance measurement, enjoys working with data, and knows how to make reporting useful and reliable without overcomplicating it.\nWhat We're Looking For\nThe ideal candidate:\nHas built marketing attribution and GTM performance reporting systems across multiple B2B companies.\n\nUnderstands how source tracking, UTM data, campaigns, lifecycle stages, opportunities, and revenue data connect.\n\nCan identify where data and tracking problems originate and implement solutions to fix them.\n\nUnderstands different attribution approaches and can recommend the right level of complexity for each client.\n\nHas strong technical skills across CRM, marketing automation, data integrations, and BI tools.\n\nCan work with revenue leaders to define metrics, challenge assumptions, and build reporting that answers their questions.\n\nIs comfortable moving between technical implementation and client-facing consulting.\n\nIs interested in using AI and automation to improve data quality, reporting, and analysis.\n\nYou'll be a strong fit if you've built things like:\nA source tracking system that captures UTMs, preserves original lead source, and carries source information through to opportunity creation.\n\nA campaign tracking setup that connects HubSpot or Marketo campaigns to Salesforce opportunities.\n\nAn attribution model that measures sourced and influenced pipeline across multiple marketing activities.\n\nAutomated reporting that connects marketing spend, CRM data, and revenue to measure CAC, ROAS, and funnel conversion.\n\nSales performance scorecards that give managers reliable activity, conversion, and pipeline metrics.\n\nA reporting system that replaces manual spreadsheets and data reconciliation with automated reporting.\n\nKey Responsibilities\nAttribution, ROI & Performance\nDesign and implement marketing source tracking, UTM capture, campaign tracking, and attribution models.\n\nBuild integrations between CRM, marketing automation, advertising, sales, and reporting platforms.\n\nConfigure CRM and campaign data capture to support accurate attribution.\n\nBuild marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting.\n\nDefine, calculate, and validate key GTM metrics, including sourced and influenced pipeline and conversion rates.\n\nIdentify and resolve issues with data capture, inconsistent definitions, and reporting accuracy.\n\nUse automation and AI to improve data quality, reporting, and analysis where practical.\n\nClient Consulting & Delivery\nWork directly with clients to understand their reporting requirements, data sources, and current systems.\n\nAssess existing tracking and reporting, recommend practical improvements, and help clients make measurement decisions.\n\nOwn implementations from initial design through configuration, testing, validation, and documentation.\n\nWork alongside Lean Layer's RevOps Consultants and other technical specialists across multiple client engagements.\n\nTrain client teams to understand and maintain the reporting systems you build.\n\nBuilding the Specialty\nHelp develop Lean Layer's implementation approaches, templates, and best practices for Attribution, ROI & Performance.\n\nShare technical expertise and emerging technology with the broader consulting team.\n\nContribute to Deep Dive workshops, courses, and practical learning content.\n\nRequired Qualifications\n6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or similar roles.\n\nProven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments.\n\nStrong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations.\n\nExperience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement.\n\nExperience building first-touch, last-touch, and multi-touch attribution models.\n\nStrong SQL skills and experience connecting and validating data across multiple systems.\n\nExperience building reporting in tools such as Looker, Tableau, Power BI, or similar platforms.\n\nStrong understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics.\n\nComfortable building and troubleshooting integrations across CRM, marketing, and reporting systems.\n\nComfortable working directly with clients and explaining technical decisions.\n\nCan show us attribution models, reporting systems, and dashboards you've personally built and explain how they work.\n\nPreferred Experience\nB2B SaaS experience, particularly with high-growth companies.\n\nConsulting or agency experience across multiple client environments.\n\nExperience with Snowflake, BigQuery, dbt, or similar data tools.\n\nExperience integrating conversation intelligence and sales activity data.\n\nExperience using AI for data validation, reporting automation, or analysis.\n\nAbility to write Python or JavaScript when required.\n\nExperience creating technical training or educational content.\n\nLearn more about working at Lean Layer:https://www.leanlayer.com/career-at-lean-layer\nVisa Sponsorship: We do not currently offer U.S. visa sponsorship or transfers.\nCanadian and Brazilian Residents: Applications are welcome. Hiring outside the United States is currently through full-time contractor arrangements.","description_format":"text","description_chars":6563,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Brazil","iso":"BR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketing Automation","Marketing & Sales AI"],"lifecycle":[{"event":"open","at":"2026-10-27T14:20:10Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.848,"p_room":1,"age_days":7,"expected_fill_days":29,"reasons":["conf:3","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":165000,"is_top_pay":true},"html_url":"https://alion.io/job/lean-layer-gtm-specialist-attribution-roi-performance","json_url":"https://alion.io/job/lean-layer-gtm-specialist-attribution-roi-performance.json","meta":{"generated_at":"2026-10-31T15:14:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23745,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":679664},"rest":"https://alion.io/mcp/rest/get_company?id=679664"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flean-layer-gtm-specialist-attribution-roi-performance"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flean-layer-gtm-specialist-attribution-roi-performance"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flean-layer-gtm-specialist-attribution-roi-performance"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lean-layer-gtm-specialist-attribution-roi-performance\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flean-layer-gtm-specialist-attribution-roi-performance"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3337293}},{"tool":"search_jobs","arguments":{"company":"leanlayer.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3337293},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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