{"id":2842965,"url":"https://alion.io/job/leap-development-hub-associate-marketing-manager","title":"Associate Marketing Manager","company":{"id":3903072,"name":"Leap Development Hub","domain":"leap-egypt.com","url":"https://alion.io/company/leap-development-hub","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New Cairo, Egypt"],"countries":["EG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-19T09:39:02Z","employer_posted_date":null,"last_verified_at":"2026-10-19T09:39:02Z","board_verified":false,"closed_at":null,"days_open":3,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":3},"description":"1. Marketing Strategy & Planning\nDevelop and implement the annual marketing strategy and roadmap for GnC, TU and TGH.\n\nTranslate business objectives into clear marketing strategies, campaigns, and initiatives.\n\nDevelop annual, quarterly, and monthly marketing plans aligned with each BU's commercial objectives.\n\nEnsure consistency in brand positioning, messaging, and customer experience across all platforms.\n\nIdentify market trends, customer insights, and growth opportunities to support business decisions.\n\n2. Digital & Social Media Management\nLead the overall strategy and execution across all social media and digital platforms.\n\nDevelop and oversee monthly content calendars and digital campaigns.\n\nEnsure engaging, relevant, and consistent content across all BU channels.\n\nMonitor digital performance, engagement, reach, traffic, and conversion metrics.\n\nWork closely with creative teams, agencies, and content creators to ensure high-quality output.\n\nContinuously identify new digital opportunities, platforms, and trends to strengthen brand presence.\n\n3. Campaign & Brand Management\nLead the planning and execution of integrated marketing campaigns across the three Business Units.\n\nDevelop campaign briefs, objectives, target audiences, key messages and KPIs.\n\nEnsure campaigns are delivered on time and within approved budgets.\n\nMaintain and strengthen the identity and positioning of each brand while ensuring alignment with the overall IEE direction.\n\nSupport launches, seasonal campaigns, events, promotions and key business initiatives.\n\n4. Content & Creative Direction\nProvide strategic direction for marketing content, visuals and communications.\n\nBrief and manage internal and external creative resources.\n\nEnsure content reflects the brand tone, values and target audience.\n\nReview and approve marketing materials across digital and offline channels.\n\n5. Performance & Analytics\nEstablish marketing KPIs and performance indicators for each BU.\n\nTrack campaign, social media and digital performance and provide regular reports.\n\nAnalyze customer engagement, acquisition, conversion and campaign effectiveness.\n\nRecommend improvements based on data, insights and market performance.\n\nMonitor marketing ROI and optimize activities accordingly.\n\n6. Cross-Functional Collaboration\nWork closely with BU Heads, Operations, Sales, HR and other stakeholders to align marketing initiatives with business needs.\n\nAct as the key marketing partner for the three Business Units.\n\nEnsure marketing activities support commercial, operational and customer experience objectives.\n\nCoordinate with external agencies, suppliers, influencers, photographers, content creators and other marketing partners when required.\n\n7. Team & Agency Management\nCoordinate and guide marketing resources supporting the three Business Units.\n\nManage external agencies and suppliers to ensure quality, timelines, and deliverables.\n\nBuild strong working relationships with internal and external stakeholders.\n\nProvide guidance and support to junior marketing team members where applicable.\n\nRequirements\nRequired Qualifications & Experience\nBachelor’s degree in marketing, Business Administration, Communications, or a related field.\n\n5+ years of relevant experience in marketing, preferably within consumer-facing, education, entertainment, leisure, sports, lifestyle, or similar industries.\n\nStrong experience in developing and executing marketing strategies and campaigns.\n\nProven experience managing social media and digital marketing platforms.\n\nStrong understanding of content marketing, digital trends, and customer engagement.\n\nExperience working with agencies, creative teams, and external partners.\n\nStrong analytical and reporting skills with the ability to translate data into actionable insights.\n\nCore Competencies\nStrategic Thinking\n\nDigital & Social Media Expertise\n\nBrand Management\n\nCampaign Management\n\nCreativity & Innovation\n\nCommercial Awareness\n\nData-Driven Decision Making\n\nProject Management\n\nStakeholder Management\n\nCommunication & Influencing\n\nLeadership & Ownership\n\nResults Orientation\n\nKey Success Measures / KPIs\nAchievement of annual marketing objectives across the three Business Units.\n\nGrowth in brand awareness and digital presence.\n\nSocial media engagement and audience growth.\n\nDigital traffic, leads and conversion performance.\n\nCampaign ROI and effectiveness.\n\nTimely delivery of annual and monthly marketing plans.\n\nMarketing budget adherence.\n\nQuality and consistency of brand communication.\n\nInternal stakeholder and BU 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