{"id":3637913,"url":"https://alion.io/job/leftfieldlabs-web-analytics-lead","title":"Web Analytics Lead","company":{"id":2971566,"name":"leftfieldlabs","domain":"leftfieldlabs.com","url":"https://alion.io/company/leftfieldlabs","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":60,"max":90,"currency":"USD","period":"hour","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Slack","optional":false}],"status":"live","first_seen_at":"2026-11-02T21:13:54Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-07T12:09:20Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About Us\nWho We Are\nLeft Field Labs is the creative technology agency that builds what’s next. We partner with the world’s most ambitious brands to transform breakthrough technology into extraordinary human experiences. Since 2008, we’ve delivered end-to-end digital transformation services-from strategy to platform development to immersive experiences-for the biggest companies in the world, including Google, Amazon, and Meta.\nWhat We Do\nDigital Experience: We architect seamless digital ecosystems that simplify complexity and drive measurable impact. Whether launching new platforms or evolving legacy systems, we strike the perfect balance between innovation and pragmatism\nProduct Innovation: We build scalable platforms and products in lockstep with organizations, identifying and seizing new technology opportunities.\nImmersive: We create immersive, cross-media experiences that move beyond omnichannel thinking, blending digital, social, AI, and physical spaces to engage and delight.\nApplied AI: We transform AI from a tech tool to the infrastructure for business evolution-enhancing decision-making, unlocking new efficiencies, and expanding human capacity Our AI solutions power predictive intelligence, sharper decision-making, and game-changing innovation.\nOverview\nWhat You Will Do\nLefield Labs is looking for a Web Analytics Lead to join our team. This is not a standard marketing dashboard role; we need a strategic partner who understands the fundamentals of web analytics and product experiences.\nYou will be responsible for the end-to-end measurement lifecycle, from translating business questions into tracking specs to auditing GA4 implementations and delivering high-level insights to clients.\nTranslate high-level business questions into trackable events and success metrics\nDefine and maintain comprehensive Tracking/Tagging Plans\nEstablish and enforce strict naming conventions and parameter hygiene across projects\nWork closely with dev teams on dataLayer implementations and custom event tracking\nManage complex GA4 environments including events, user properties, conversion validation, and audience segmentation\nUtilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction\nProduce performance summaries and recommendations based on content engagement and funnel drop-off\nBuild clean, client-facing dashboards in Looker Studio\nConduct ad-hoc investigations to answer specific product-experience questions\nResponsibilities\nWhat You Will Need to be Successful\nDeep, hands-on experience with GA4 (Events, Conversions, DebugView)\nGA4, Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)\nStrong grasp of conversion funnels, attribution basics, and KPI frameworks\nProficiency in tag configuration, custom variables, versioning, and rollback practices\nValidation workflow using Tag Assistant, network inspections, and cross-browser testing\nYou are comfortable leading a call and explaining \"the why\" behind the data to non-technical stakeholders\nYou treat documentation as a core deliverable, not an afterthought\nEqual Opportunities\nLeft Field Labs is an equal opportunity employer committed to providing equal employment opportunities to all applicants and team members, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. This includes the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance related to an applicant's criminal history (LAMC 189.00). Left Field Labs makes reasonable accommodations for handicapped and disabled team members.\nLeft Field Labs is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.\nCompensation\nThe hourly range for this role is $60.00 to $90.00 and applies only to jobs performed in Culver City, California. This range represents the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. Please note that we may ultimately pay more or less than the posted range, and the range may be modified in the future. 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