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Salary
≈ $86k – $159k per year (Estimated)
Location
In office (Buford)
Seniority
Senior · 5+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Oct 5, 2026. Legendary Marine scores C on the Alion truth index.

Overview
Company
Impact
Profile match
Legendary Marine is a boat dealership group based in Destin, Florida, selling new and pre-owned boats and offering financing, marine insurance, extended service contracts, trade-ins, parts, service and marina operations. Its stores span the Gulf Coast of Florida and Alabama, including Destin, Panama City Beach, Pensacola, Miramar Beach, Gulf Shores and Orange Beach, with further locations listed in Naples and Cape Coral. It hires boat sales consultants and managers, used boat sales managers, marine and master technicians for Yamaha, Mercury and Volvo Penta engines, rig and fiberglass technicians, drivers and buyer brokers.

POSITION SUMMARY

OneWater Marine is seeking an experienced and dynamic General Manager to oversee the daily operations of our dealership and marina. The ideal candidate will be responsible for ensuring the efficient and profitable operation of the facility, managing a team of employees, and delivering excellent customer service. The General Manager will also work to drive sales growth, maintain operational excellence, and uphold the high standards that OneWater Marine is known for in the marine industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties

Ensures the location effectively follows a successful Selling, Servicing, Parts, and F&I process and paperwork that ensures that the customer has an excellent buying experience.

Effectively establishes the selling price for units, as part of desking the deal; including successfully establishing ACV (trade appraisals, reconditioning) through set company standards

Learns and applies new and learned selling skills, strategies and techniques on a daily, monthly, and yearly basis. Shares, mentors, encourages, and acknowledges team members

Monitors OneWater sales, service, and parts goals and supervises/prioritizes work to achieve progress towards goals against key performance indicators

Takes the lead on merchandising inventory and supports the marketing of products, preparing for shows, positioning, and advertising activities (including lot and showroom layout)

Actively participates in boat shows, store and off-site sales and customer events

Oversee the day-to-day operations of both the dealership and marina to ensure smooth and efficient functioning.

Ensure the facility is maintained in top condition, including repairs, landscaping, and cleanliness of the marina and dealership areas.

Manage the facility’s budget, ensuring efficient use of resources and adherence to financial targets. Monitor and control operating costs, including labor, supplies, and maintenance.

Hire, train, and manage staff, including sales personnel, service technicians, dockhands, and other marina or dealership employees. Ensure that all employees are properly trained in safety protocols, compliance regulations, and industry best practices.

SKILLS

  • Strong leadership and interpersonal skills with the ability to motivate, coach, and develop a team.
  • Excellent financial management skills, including budgeting, forecasting, and profit/loss analysis.
  • High-level organizational skills with the ability to manage multiple tasks and priorities simultaneously.
  • Strong customer service orientation with the ability to resolve issues and ensure customer satisfaction.
  • Proficient in Microsoft Office Suite, dealership management software, and CRM systems.

QUALIFICATIONS / REQUIREMENTS

  • At least 5 Years of experience as a manager
  • Valid driver’s license
  • Must pass background check and drug test
  • High school diploma or equivalent
  • Bachelor’s degree in management, business, or a related field preferred

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Using the rating scale below, indicate how often the following physical activities and environmental conditions are required/present in performing the Essential Job Responsibilities.

C=Constantly

F=Frequently

O=Occasionally

R=Rarely

(5-8 hrs. /shift)

(2-5 hrs. /sift)

(Up to 2 hrs. /shift)

(Not regular part of job)

Physical Activities

Remaining in a stationary position, often standing or sitting for prolonged periods

O

Repeating motions that may include the wrists, hands and/or fingers

O

Moving about to accomplish tasks or moving from one worksite to another

C

Operating motor vehicle

O

Communicating with others to exchange information

C

Assessing the accuracy, neatness and thoroughness of the work assigned

F

Hearing

C

Talking

C

Seeing

C

Eye/Hand/Foot Coordination

O

WORK ENVIRONMENT

Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How would you best describe the environmental demands for this position? (Check only one)

Environmental Conditions

No adverse environmental conditions expected

X

Poor ventilation

Hazardous conditions

Small and/or enclosed spaces

Noisy environments

How would you best describe the physical demands for this position? (Check only one)

Physical Demands

Sedentary work that primarily involves sitting/standing

Light work that includes moving objects up to 20 pounds

Medium work that includes moving objects up to 50 pounds

Heavy work that includes moving objects up to 100 pounds or more

This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)

DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION:

OneWater Marine is an Equal Opportunity Employerand complies with ADA regulations as applicable.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

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