{"id":2217087,"url":"https://alion.io/job/legends-global-director-marketing-tb-rays","title":"Director, Marketing | TB Rays","company":{"id":45447,"name":"Legends Global","domain":"legendsglobal.com","url":"https://alion.io/company/legends-global","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":90,"open_postings":1767,"ghost_share":0,"stale_share":0.408,"repost_share":0.001,"time_to_fill_p50_days":43,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tampa, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":102000,"max_usd":189000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1455},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-08T00:00:00Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-20T10:57:45Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":12},"description":"ABOUT LEGENDS GLOBAL\nLegends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center - from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.\nWith a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win - shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.\nAbout the Role\nThe Director of Marketing serves as the strategic architect and revenue catalyst for the Tampa Bay Rays stadium project, leading comprehensive marketing initiatives that drive premium seating sales, ticket revenue, and fan engagement throughout the multi-year construction phase and 2029 opening. This role demands strategic vision and tactical execution-developing go-to-market strategies for premium seats while delivering high-impact campaigns that convert prospects. Reports directly to Senior Vice President.\nAbout the Project/Venue\nThe Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.\nWHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)\nRevenue Marketing & Go-To-Market Strategy\nDevelop and execute comprehensive go-to-market strategies for new premium seats and season tickets to drive lead generation goals across a multi-year pre-opening sales cycle \nDevelop integrated digital and traditional lead generation programs that move prospects through the full funnel, from awareness to deposit, and ultimately convert through 1:1 outreach from the sales team \nPartner with VP of Sales & Service and Director of Ticket Sales, aligning campaigns with sales priorities and conversion tracking \nEstablish and manage performance metrics (CPL, MQL, SQL, conversion rates, ROI), measuring marketing’s revenue impact and optimizing budget allocation based on data-driven insights \nLeverage the Experience Center as a central engagement and conversion driver within the overall marketing strategy \nDigital Marketing & Campaign Execution\nOversee creation and optimization of dynamic omni-channel campaigns: targeting, segmentation, content strategy, performance analysis \nLead digital advertising strategy across paid search, social media, programmatic display, video platforms driving awareness and leads \nCollaborate with Analytics team leveraging segmentation insights ensuring messages reach right prospects at right time \nExecute A/B testing protocols optimizing subject lines, messaging, creative, calls-to-action \nDevelop multi-year content strategies telling compelling stories about the venue vision and transformational experience \nManage marketing technology stack: email platforms, CRM integration, analytics tools \nCreate compelling video, virtual tours, renderings, and interactive experiences bringing vision to life \nExecute B2B and B2C marketing for complex, high-consideration purchases \nClient Partnership and Collaboration\nPartner with Rays marketing team to ensure comprehensive brand and messaging alignment across all channels and platforms \nCollaborate with Rays community relations team on community engagements, elevating ways to highlight the new stadium through onsite activations with measurable results \nFamiliarity with MLB digital rights landscape a plus \nFan Engagement\nCraft messaging strategies honoring Tampa Bay baseball heritage while generating excitement for transformational new chapter \nDevelop fan communication programs celebrating Rays history while building anticipation for 2029 opening \nDesign cultivation campaigns introducing prospects to premium experience \nCreate differentiated messaging for audience segments: longtime fans, new residents, corporate partners, social/entertainment buyers \nDevelop special event marketing for experience center, groundbreaking, construction milestones \nTraditional Marketing & Brand Integration\nExecute paid media strategy across TV, radio, print, outdoor maximizing reach and frequency with Tampa Bay audiences \nOversee asset management of paid media \nIntegrate sponsor activations and partner marketing creating win-win opportunities \nPerformance Measurement\nEstablish comprehensive monthly, quarterly and annual reporting frameworks tracking lead generation, conversion rates, revenue attribution across channels \nConduct regular campaign post-mortems identifying learnings and applying insights \nStay current on MLB marketing trends, digital innovations, venue marketing best practices \nFoster culture of testing, learning, and continuous optimization \nMarketing Team Management & Coaching\nLead, coach, and develop team of Marketing Coordinators \nConduct daily team meetings to review priorities, share best practices, draw connection to the sales team and maintain high energy and momentum \nProvide hands-on coaching on brand alignment, campaign reporting and optimization; elevating marketing insights and creating recommendations \nHold team accountable content reviews and deadlines \nFoster a creative, supportive environment \nWHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)\nExperience & Education\nBachelor’s degree in Marketing, Communications, Business, or related field required \n7-10 years progressive marketing experience with demonstrated success in revenue-generating roles \nMLB, professional sports, or live entertainment experience preferred, particularly with pre-opening or major venue initiatives \nTrack record developing and executing integrated campaigns achieving measurable business results \nPrevious involvement with venue transformations, stadium openings, or major launches highly valued \nTechnical Competencies\nExpert proficiency in digital marketing platforms (Salesforce Marketing Cloud, HubSpot, or similar) \nAdvanced email marketing knowledge: best practices, segmentation, deliverability, automation \nStrong capabilities in digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic \nProficiency in analytics tools (Google Analytics, Adobe Analytics) deriving actionable insights \nWorking knowledge of CRM systems (preferably Salesforce) and sports ticketing platforms \nCompetency in creative tools (Adobe Creative Suite) for review and direction \nProficiency in AI tools and platforms to generate content and inform strategy \nAdvanced Microsoft Office skills (Excel, PowerPoint) \nStrategic & Analytical Skills\nData-driven marketing approach with commitment to ROI optimization \nStrong executive presence and client presentation skills \nStrong business acumen connecting marketing activities to revenue outcomes \nExperience developing audience segmentation models and personas for sports contexts \nSophisticated understanding of lead generation metrics, funnel optimization, attribution modeling \nAbility balancing brand-building with direct-response tactics in extended sales cycles \nPersonal Attributes\nPassion for MLB with appreciation for fan experience and the Tampa Bay community \nCreative problem solver bringing innovative ideas grounded in data \nEnergized by collaboration and constructive feedback \nAdaptable and resilient in fast-paced, high-visibility projects \nAbility selling vision and generating excitement for future venue while managing extended timelines \nSuccess Metrics\nWithin 12-18 months:\nGenerate qualified lead volume enabling sales team to meet/exceed revenue targets for new premium seats \nAchieve defined conversion rate benchmarks demonstrating marketing effectiveness \nDeliver positive ROI across all paid marketing channels \nBuild high-performing marketing team capable of scaling to support 2029 opening \nEstablish Tampa Bay Rays stadium marketing as best-in-class example in MLB \nWORK ENVIRONMENT & TRAVEL\nRole requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity. \nAbility to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require. \nTravel may be required for meetings, training, client engagement, industry events, and Legends Global business needs. \nLegends Global has assembled the most powerful network in sports, live entertainment, and venues - not just the collection of venues and partners, but the people behind them. You’ll work alongside exceptional talent, collaborate with experienced leaders and subject matter experts, and contribute to projects that set the standard for excellence across sports, entertainment, hospitality, and live experiences. Every win here is earned, not assumed - if you’re driven by growth and delivering innovative solutions, you’ll thrive here at Legends Global.\nCOMPENSATION\nCompetitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.\nDEPARTMENT\nLegends Global Sales\nREPORTS TO\nSVP, Project Lead","description_format":"text","description_chars":9604,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Events & Ticketing","Media & Entertainment","Professional Services"],"lifecycle":[{"event":"open","at":"2026-10-10T08:56:37Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":12,"expected_fill_days":43,"reasons":["conf:2","velocity","win:early","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/legends-global-director-marketing-tb-rays","json_url":"https://alion.io/job/legends-global-director-marketing-tb-rays.json","meta":{"generated_at":"2026-10-20T13:19:51Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14791,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":45447},"rest":"https://alion.io/mcp/rest/get_company?id=45447"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flegends-global-director-marketing-tb-rays"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flegends-global-director-marketing-tb-rays"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flegends-global-director-marketing-tb-rays"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/legends-global-director-marketing-tb-rays\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flegends-global-director-marketing-tb-rays"}]}