{"id":3791624,"url":"https://alion.io/job/lego-group-experiences-concept-designer","title":"Experiences Concept Designer","company":{"id":183152,"name":"LEGO Group","domain":"lego.com","url":"https://alion.io/company/lego","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":28,"ghost_share":0,"stale_share":0.679,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Design","role_family":"Design","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Billund, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T00:00:00Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-09T05:00:24Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Job Description\nJust imagine turning the creative possibilities of LEGO® bricks into hands-on experiences that can grow from an early idea into memorable marketing moments. Then make it real.\nAbout the role\nAs our Experiences Concept Designer, you'll participate on development of Brick Based Marketing concepts that support marketing activations, product campaigns and other brand moments across the LEGO portfolio.\nYou'll get involved early in the creative process, working with partners to understand their needs, audiences and objectives and translating these into compelling hands-on experiential part of our concepts.\nThis is a hands-on creative role where you'll combine blue-sky thinking with grounded design decisions, bringing your own ideas while considering scalability, cost, quality and what it takes to turn a strong concept into reality.\nNote: This role is based in Billund, Denmark. Relocation assistance is not available for this position.\nRequired Qualifications\nSignificant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.\nA portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.\nExperience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.\nExperience working with physical products, components, materials or environments as part of the creative process.\nProven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.\nStrong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.\nPreferred Qualifications\nProven record creating branded experiences, experiential campaigns or physical activations for customers and consumers.\nWhat you'll build\nDevelop scalable, hands-on LEGO® experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.\nTranslate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.\nLead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.\nDevelop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.\nBalance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.\nPresent and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.\nProactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.\nLife on the team\nYou'll join the Brick Based Marketing Studio (the Studio), a global centre of excellence for Bbrick Based Marketing. We work with partners early in the creative process to uncover their needs, strengthen concepts before development and explore how brick-based experiences can support our brand and business objectives.\nOur ambition goes beyond creating individual models or one-off activations. We want to discover new ways for LEGO® bricks to create memorable experiences in a crowded media landscape, while developing approaches and concepts that can work across different moments, touchpoints and markets.\nYou'll have dedicated concept time alongside brainstorms, creative reviews and regular team sessions. You'll combine exploration with grounded thinking, contributing your own ideas while helping colleagues and partners develop theirs.\nWhat success looks like\nYou'll be part of team developing impactful BBM concepts that answer partner needs and progress into real projects. You'll help raise the standards of the Studio creative work and contribute with hands-on experiential assets that make purposeful use of LEGO® bricks and physical interaction.\nApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.\nWhat’s in it for you?\nHere is what you can expect:\nFamily Care Leave - We offer enhanced paid leave options for those important times.\nInsurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.\nWellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.\nColleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.\nBonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.\nYour workplace: Your workplace will be the office, store or factory specified in this advert.\nHybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.\nLearn more about our benefits, culture and workplace experience here \nChildren are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.\nThe LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.\nThe LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.\nThank you for sharing our global commitment to Children’s Rights.\nJust imagine building your dream career.\nThen make it real.\nJoin the LEGO® team today.","description_format":"text","description_chars":6680,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Relocation assistance"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-05T06:53:04Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":4,"expected_fill_days":16,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/lego-group-experiences-concept-designer","json_url":"https://alion.io/job/lego-group-experiences-concept-designer.json","meta":{"generated_at":"2026-11-09T05:33:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":783,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":183152},"rest":"https://alion.io/mcp/rest/get_company?id=183152"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flego-group-experiences-concept-designer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flego-group-experiences-concept-designer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flego-group-experiences-concept-designer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lego-group-experiences-concept-designer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flego-group-experiences-concept-designer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3791624}},{"tool":"search_jobs","arguments":{"company":"lego.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3791624},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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