{"id":2953652,"url":"https://alion.io/job/lego-group-senior-copywriter","title":"Senior Copywriter","company":{"id":183152,"name":"LEGO Group","domain":"lego.com","url":"https://alion.io/company/lego","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":80,"open_postings":24,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":69000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":923},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T00:00:00Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-22T11:20:30Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Job Description\nAre you ready to enter the role as one of our key creative drivers in the development of LEGO campaigns and social contents aimed at Chinese children and adults? This is your chance to bring to life the essence of the LEGO brand in China. Ensuring that the LEGO DNA is present in everything we say will be one of your most important tasks.\nNo relocation assistance is offered for this position. When applying, please ensure to upload your latest CV along with your portfolio.\nCore Responsibilities:\nTo be a part of the creative ideation process for campaign, social and digital content.\nTo develop creative concept and copy to be used in comms.\nTo be able to present ideas clearly and strategically to partners in marketing team\nDrive social content creation and amplify in different channels\nPlay your part in our team succeeding\nOur LEGO Agency (OLA) is the in-house agency function in the organization that performs as lead agency for the LEGO Group and focuses on delivering best-in-class campaigns, insight-driven & fit-for-purpose solutions across the LEGO Group. The global development is driven out of The LEGO Group HQ in Billund, Denmark. Location-wise, OLA has four additional, local /regional hubs, based in four main regions - AMS, EMEA, China & APAC.\nOur LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.\nThe Copywriter is reporting to the Creative Director LEGO Agency China/APAC and is responsible for securing strong creative output.\nThe Copywriter will be part of a team that will be communicating to millions of children, shoppers and giftgivers in China. Play a role in building one of the world’s most beloved brands in an exciting, emerging market.\nEnjoy working in an open and informal culture and for a company that is treating its employees in a respectful and caring way.\nDo you have what it takes?\nBachelor degree or above - Or the School of Life in a Media/Advertising Agency is preferred\n5-8 year’s experience in copywriting at an advertising agency\nExperience in creating quick-turnaround content for social and digital platforms.\nStrong conceptual portfolio\nStrong understanding of social platforms and their requirements.\nApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.\nWhat’s in it for you?\nHere is what you can expect:\nFamily Care Leave - We offer enhanced paid leave options for those important times.\nInsurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.\nWellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.\nColleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.\nBonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.\nYour workplace: Your workplace will be the office, store or factory specified in this advert.\nHybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.\nLearn more about our benefits, culture and workplace experience here \nChildren are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.\nThe LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.\nThe LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.\nThank you for sharing our global commitment to Children’s Rights.\nJust imagine building your dream career.\nThen make it real.\nJoin the LEGO® team today.","description_format":"text","description_chars":4841,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Relocation assistance"],"hiring_locations":[{"name":"China","iso":"CN","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-20T20:48:09Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.581,"p_room":0.9,"age_days":9,"expected_fill_days":14,"reasons":["conf:7","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/lego-group-senior-copywriter","json_url":"https://alion.io/job/lego-group-senior-copywriter.json","meta":{"generated_at":"2026-10-22T12:06:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"assistant_verified","counted_by":"address","units_charged":1,"used_today":1639,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":183152},"rest":"https://alion.io/mcp/rest/get_company?id=183152"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flego-group-senior-copywriter"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flego-group-senior-copywriter"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flego-group-senior-copywriter"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lego-group-senior-copywriter\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flego-group-senior-copywriter"}]}