{"id":3791623,"url":"https://alion.io/job/lego-group-senior-creative-manager","title":"Senior Creative Manager","company":{"id":183152,"name":"LEGO Group","domain":"lego.com","url":"https://alion.io/company/lego","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":28,"ghost_share":0,"stale_share":0.679,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Billund, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-04T00:00:00Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-09T05:00:24Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Job Description\nJust imagine shaping how LEGO® brick-based marketing evolves from individual models into moments that can scale from shelf experiences to global activations. Then make it real.\nAbout the role\nAs our Senior Creative Manager in the Brick Based Marketing Studio (the Studio), you'll lead the creative journey from partner need to impactful brick-based marketing concept. You'll uncover what partners are really trying to achieve, including when a clear brief does not yet exist, and translate those needs into strong briefs, creative directions and scalable brick based marketing (BBM) concepts.\nYou'll help drive LEGO Model Production (LMP) transition from models to moments, combining strategic thinking with strong creative judgement. You will collaborate closely with designers, and the Studio colleagues, bring multidisciplinary partners together and make creative decisions as concepts move from opportunity and brief through development, validation, pitch and approval.\nNote: This role is based in Billund, Denmark. Relocation assistance is not available for this position.\nRequired Qualifications\nExtensive creative and/or strategic experience, including several years leading creative work, teams or omnichannel projects.\nProven ability to uncover complex partner or client needs and shape clear creative ideas, including when the initial ask is ambiguous or incomplete.\nExperience translating business, brand and audience objectives into compelling creative concepts with clear intended outcomes.\nDemonstrated creative leadership, including the ability to guide, mentor and provide direction and feedback to creative contributors.\nStrong creative judgement with experience validating creative work against strategic relevance, brand alignment, feasibility, scalability and expected impact.\nExperience using data, insights and partner knowledge to strengthen creative concepts and deliver measurable brand and/or business outcomes.\nStrong communication, storytelling and presentation skills, with experience pitching creative concepts and leading dialogue with senior partners and stakeholders.\nPreferred Qualifications\nExperience identifying cultural or creative trends and translating them into new creative opportunities.\nExperience leading agencies, freelancers or external creative partners as part of a wider creative ecosystem.\nWhat you'll build\nLead and mentor designers, providing clear creative direction and constructive feedback to move the work forward.\nSafeguard creative quality, helping ensure work meets the required standard before key presentations or launches.\nHelp establish the Studio as a trusted strategic creative partner, strengthening the studio's creative standards, credibility and impact across the organisation.\nTranslate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.\nLead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.\nDevelop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.\nBalance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.\nPresent and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.\nProactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio. \nIf you've taken an unclear business or partner need and shaped it into a creative direction that others could believe in and deliver against, you'll feel at home here. What matters is your ability to lead through ambiguity, make strong creative judgements and connect ambitious ideas with tangible brand and business impact.\nLife on the team\nThe Brick Based Marketing Studio is building on the LEGO Group's heritage of brick-built creativity while expanding the ambition from individual models to moments. As a global centre of excellence for brick-based marketing, the Studio works with partners to identify where LEGO® bricks can create a distinctive marketing advantage, from global stages to local stores.\nYou'll join a collaborative creative environment combining focused concept development with brainstorming and creative reviews. As Senior Creative Manager, you'll help set the creative standard, develop the people around you and strengthen the Studio partners with the wider business.\nWhat success looks like\nYou'll strengthen the journey from partner need to brief, BBM concept and impactful creative outcome, helping strong ideas progress while raising the quality of the Studio creative work. You'll also help establish the Studio as a trusted strategic partner as the team develops Brick Based Marketing Moments for 2027 and 2028 for various partners, including branded stores.\nApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.\nWhat’s in it for you?\nHere is what you can expect:\nFamily Care Leave - We offer enhanced paid leave options for those important times.\nInsurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.\nWellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.\nColleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.\nBonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.\nYour workplace: Your workplace will be the office, store or factory specified in this advert.\nHybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.\nLearn more about our benefits, culture and workplace experience here \nChildren are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.\nThe LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.\nThe LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.\nThank you for sharing our global commitment to Children’s Rights.\nJust imagine building your dream career.\nThen make it real.\nJoin the LEGO® team today.","description_format":"text","description_chars":7527,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Relocation assistance"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":[],"lifecycle":[{"event":"open","at":"2026-11-05T06:53:04Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":4,"expected_fill_days":16,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/lego-group-senior-creative-manager","json_url":"https://alion.io/job/lego-group-senior-creative-manager.json","meta":{"generated_at":"2026-11-09T05:38:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":917,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":183152},"rest":"https://alion.io/mcp/rest/get_company?id=183152"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Flego-group-senior-creative-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Flego-group-senior-creative-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Flego-group-senior-creative-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/lego-group-senior-creative-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Flego-group-senior-creative-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3791623}},{"tool":"search_jobs","arguments":{"company":"lego.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3791623},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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